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All Journal Jurnal The Messenger Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Journal of Digital Marketing and Communication
Fazli, Luthfi
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Musyawarah Program: Analyzing Narasi TV’s Agenda Setting Strategy for the 2024 Presidential and Vice Presidential Election Issue Fazli, Luthfi; Putri, Kinkin Yuliaty Subarsa
Journal of Digital Marketing and Communication Volume 4 - Issue 1 - 2024
Publisher : Tecno Scientifica Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53623/jdmc.v4i1.434

Abstract

Indonesia was carrying out the General Election Agenda for the President and Vice President, which was held every five years. 2024 is an election year in which the Indonesian people will choose their leader. Consequently, election coverage dominated program content and news from the mass media, particularly television. Narasi TV had also reported on these electoral issues by airing the Musyawarah show, a special program about the 2024 presidential election. Based on this, the study's goals were to evaluate the role of Narasi TV’s creative team in shaping the media agenda for the 2024 presidential election and to determine what Narasi TV and the creative team anticipate from the public through the Musyawarah program. The research method used in this article was a qualitative research method, specifically the descriptive-qualitative method, focusing on data from literature reviews from various references to analyze how the Narasi TV creative team applies Agenda Setting theory to the issue of the 2024 presidential election through the Musyawarah program. The results showed that Narasi TV’s media agenda on the issue of the 2024 presidential election includes the existence of a special program on the topic, namely the Musyawarah program. Additionally, the creative team’s media agenda for the Musyawarah program includes efforts to raise issues around the 2024 presidential election that are frequently disregarded or neglected by other mass media, despite their significance.
The Use of Crisis Communication Strategies by Erigo in Emergency Management and Plagiarism Issues Putri, Kinkin Yuliaty Subarsa; Fazli, Luthfi; Wulandari, Helyana; Romli, Nada Arina; Anindhita, Wiratri
Jurnal The Messenger Vol. 15 No. 2 (2023): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v15i2.5965

Abstract

Introduction: Erigo serves as a compelling research subject due to its recent reputation crisis from plagiarism allegations, illustrating how companies can face significant brand challenges. Its application of Image Repair Theory offers insights into effective crisis communication strategies, while the role of social media highlights the dynamics of public perception. Analyzing Erigo’s experience provides valuable lessons for other brands facing similar ethical issues. Methods: This study takes a descriptive qualitative method. Using the case study method. The data source used includes data analysis from several social media platforms, including Instagram and Twitter. In addition, this study draws on data from earlier research. Findings: Erigo used one of Image Repair Theory’s tactics to deal with his reputation crisis: the mortification strategy. Mortification is an approach that involves accepting responsibility for the objectionable action/event, apologizing, and asking for forgiveness. Expressions of remorse are also included in this category. Erigo demonstrated this by apologizing to both the public and the illustrator concerned. Originality: This study becomes novelty because there has been no previous research that discusses how Erigo’s crisis communication strategy deals with this problem. Previous research has also focused more on customer experience and customer brand trust in the Erigo fashion brand.
The Effect of Organizational Communication on Employee Work Motivation in the State-Owned Sector Fazli, Luthfi; Akbar, Muhammad Fikri; Allifiansyah, Sandy
Journal of Digital Marketing and Communication Volume 5 - Issue 1 - 2025
Publisher : Tecno Scientifica Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53623/jdmc.v5i1.547

Abstract

The PT Bank Negara Indonesia (Persero) Tbk Kaliabang Branch Office, often known as the BNI Kaliabang Branch Office, is a state-owned corporation that provides a variety of financial services to promote Indonesia’s economic growth and industrial development. The purpose of this study was to examine the relationship between organizational communication and employee motivation at the BNI Kaliabang Branch Office and to investigate how communication influenced motivation. The study adopted a quantitative descriptive method with a total sample of 80 respondents. To assess the causal relationship, data were analyzed using descriptive statistics and basic linear regression. The results showed that organizational communication had a significant impact on employee motivation, as demonstrated by a determination coefficient of 57.6% and a significance level of 0.000. The study highlighted that organizational communication within the branch was effective, and employee motivation levels were high. Despite these positive findings, areas for improvement were identified, including leveraging electronic media to enhance message dissemination, fostering employee skills to boost creativity and productivity, and introducing a “Best Employee of the Month” program to further motivate staff. These recommendations aimed to strengthen the organization’s communication strategies and sustain high employee performance, ultimately contributing to its overall operational success.
The Contribution of Social Identity to Conformity in Korean Pop Fans Putri, K. Y.S.; Fazli, Luthfi
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 2 (2024): December 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i2.1020

Abstract

Riots in a certain group have become widespread today, and the activities of many irresponsible people acting on behalf of various groups have resulted in an unfavorable perception of that group among the general public. This is true for K-Pop fans, who regularly experience negative stigma as a result of irresponsible behavior. As a result, many K-Pop fans attempt to define themselves and their groups as social groups that are not like what the majority of people imagine, both stigmatizing and seeing them in a negative way. The goal of this research is to explore how social identity influences compliance among K-Pop enthusiasts. This study employed a quantitative research strategy, collecting data through questionnaires with two measuring instruments: the social identification scale and the conformity scale. The population under investigation includes individuals and social groupings, with a particular focus on K-Pop fans residing in DKI Jakarta. The samples used in this study comprised both individual K-Pop fans and non-fans; there were 82 respondents in total: 40 non-fans and 42 K-Pop aficionados. The research being conducted seeks to discover whether, as direct K-Pop enthusiasts believe, social identity plays a role in conforming to the fandom, as well as the perspectives and thoughts of non-K-Pop fans. A simple regression analysis was used for this study's data analysis. The results of the study show that social identity influences compliance by 56.3%.
Co-Authors Akbar, Muhammad Fikri Putri, K. Y.S. Putri, Kinkin Yuliaty Subarsa Romli, Nada Arina Sandy Allifiansyah Wiratri Anindhita, Wiratri Wulandari, Helyana