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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Common AL MUNIR : Jurnal Komunikasi dan Penyiaran Islam Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Jurnal Komunikasi Pendidikan Sosfilkom : Jurnal Sosial, Filsafat dan Komunikasi Jurnal InterAct CHANNEL: Jurnal Komunikasi
Putri, K. Y.S.
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Arts Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PENGARUH PROMOSI DI AKUN INSTAGRAM @DISKON.INDONESIA TERHADAP MINAT BELI PADA MAHASISWA ILMU KOMUNIKASI UNIVERSITAS NEGERI JAKARTA ANGKATAN 2019 Putri, Kamiliya Eka; Putri, K. Y.S.
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 5, No 1 (2021): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (24.381 KB) | DOI: 10.24853/pk.5.1.273-280

Abstract

Instagram merupakan media sosial yang sedang diminati masyarakat pada saat ini. Instagram digunakan untuk komunikasi antara satu pengguna dengan pengguna yang lain. Pada saat ini Instagram juga memiliki fungsi untuk sarana promosi. Salah satunya adalah akun Instagram @diskon.indonesia yang memberikan informasi tentang berbagai macam promo produk. Dengan hal ini, tentunya akan menimbulkan minat beli khususnya pada mahasiswa. Peneliti bertujuan untuk meninjau dan mengetahui pengaruh promosi di akun Instagram @diskon.indonesia terhadap minat beli pada mahasiswa Ilmu Komunikasi Univeristas Negeri Jakarta Angkatan 2019. Paradigma yang digunakan adalah positivisme. Penelitianiiniimenggunakanipendekatanikuantitatifidenganisurveiisebagaiimetode penelitiannya. Penelitian ini memiliki populasi sebanyak 82 mahasiswa Ilmu Komunikasi Universitas NegerioJakartaoAngkatano2019 dengan jumlah sample yaitu 68 mahasiswa yang ditentukan berdasarkan penghitungan Rumus Slovin. Teknik dalam mengambil sample yangodigunakanoadalahoprobabilityosampling dengan jenis simpleorandomosampling. Sumber dataOyang digunakan merupakan data primer dan data sekunder. Instrumen atau alat ukur yang digunakan yaitu kuesioner yang disebarkan melalui google form dengan menggunakan Skala Likert. Hasil analisis regresi linear sederhana, yaitu (3,480 > 1,996) dan nilai signifikan, yaituo(0,001 < 0,05).oDari hasil penelitian, akun Instagram @diskon.indonesia memiliki foto/postingan, caption, dan banyaknya jumlah like & comment yang mempengaruhi minat beli mahasiswa Ilmu Komunikasi Universitas NegerioJakartaoAngkatano2019.
Pengaruh Akun Media Sosial Instagram @whiteboardjournal Terhadap Pemenuhan Kebutuhan Informasi Pembaca Khansa, Shazrin Daniyah; Putri, K. Y.S.
Jurnal InterAct Vol. 10 No. 2 (2021): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v10i2.3149

Abstract

As time develops, so has globalization. The field of communication and technology is one of the fields that is developing rapidly due to the development of globalization. One of the effects is social media. In this era, social media can be easily used by all people. Various social media provide various information on various platforms so that people can choose according to their information needs. The most frequently used social media in Indonesia is Instagram. Nowadays, Instagram is not only used for individual needs, but now Instagram has many benefits, for example, to do buying and selling or online shop, and to spread the latest information or news. Therefore, the purpose of this study is to find out how the influence of the Instagram @whiteboardjournal social media account on meeting the information needs of readers. This study uses a quantitative approach with a survey method. The population of this research is Communication Science students class of 2019 State University of Jakarta totaling 82 people with a total sample of 68 people. From the results of the study, it can be seen that there is an influence between the Instagram social media account @whiteboardjournal with meeting the information needs of readers.
Factors of Family Communication in Forming Children's Personality Hafni, Rayni Delya; Putri, K. Y.S.
Jurnal Komunikasi Pendidikan Vol 6 No 1 (2022): Jurnal Komunikasi Pendidikan
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jkp.v6i1.1642

Abstract

Family communication that exists is very important in the personality of the child. Therefore, the patterns of communication and interaction carried out by a family are of great concern. The purpose of this study was to read and analyze and find answers to problems in family communication in shaping children's personalities. This research uses family communication factors variables which have four dimensions, namely communication sources, messages, media, and recipients. The approach in this research is a quantitative approach with a descriptive research type. Population and sample stated 34 people who are elementary school students. The results showed that something was lacking in the factors of family communication carried out by their families. This can be seen in the lowest intentions, namely messages with scientific indicators, while the communication that occurs face-to-face to their families is maximized.
MOTIF DAN KEPUASAN MAHASISWA ILMU KOMUNIKASI UNJ ANGKATAN 2019 DALAM MENGGUNAKAN MEDIA SOSIAL INSTAGARAM Firdausi, Tasya Indah; Putri, K. Y.S.
Jurnal Common Vol. 5 No. 1 (2021): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v5i1.4033

Abstract

Social media has various types and of course, has different functions and ways of working. Someone uses social media, of course, because there is something they are looking for (motive), and everyone has different motives for using social media, and this is influenced by 4 indicators, namely, information, social interactionl, entertainment, and personal identity. Instagram is a place where you can easily share photos, videos, and interact with other people through online networks. This study uses a quantitative approach with 45 samples and uses a random sampling technique. The data was collected by distributing questionnaires in the form of google form. The data analysis technique used was coding (Likert scale), testing the validity and reliability using SPSS version 21, and calculating the average (mean). From the results obtained, it shows that the motive of information is the motive most sought by students in using Instagram, social satisfaction is the highest satisfaction obtained by students in using Instagram. And the value of the biggest gap between motive and satisfaction is the information indicator.
PENGARUH KOMUNIKASI ENDORSER PADA MEDIA INSTAGRAM TERHADAP BRAND AWARENESS Anggraeni, Intan; Putri, K. Y.S.
Jurnal Common Vol. 6 No. 1 (2022): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v6i1.7059

Abstract

Nowadays, the development of technology is increasingly advanced, many business people use digital platforms as marketing strategy tools. The unlimited flow of information about space and time has an impact both positively and negatively. The emergence of internet technology that is growing rapidly affects the use of social media among the public. Social media is a real form of technological advancement from the development of new media. Social media is an online based media that allows to interact with each other. One stage of marketing products by growing brand awareness for consumers Brand awareness is the ability of consumers or prospective consumers in remembering a brand. One way he does it is endorsment. The current endorsment phenomenon on social media is a development of marketing communication. Endoser usually comes from celebrities or famous figures who have fame in society, this is what businesses use in attracting consumers. The purpose of this study was to find out the Influence of Endoser Communication on Instagram media on Brand Awareness. Research methods used quantitatively. Samples used as many as 45 respondents. From the calculation results using SPSS 22 known correlation coefficient value (r) of 0.418 which means that the level of relationship between endoser communication and brand awareness is moderate and positive. The results showed that there is a significant influence between edoser communication on brand awareness, this is evidenced by the significance value of 0.004 < 0.05 and the known t test t calculated 3,030 > t table 2.016 and the influence of endoser communication on buying interest is 0.175 which means the amount of independent variable influence in influencing dependent variables is 17.5% while the remaining 82.5% is influenced by other variables.
Konfigurasi Makna Postingan Duta Wisata Uda Uni Kota Padang Pada Akun @Adwindopadang Dalam Membangun Citra Diri maisya, salsa ratu; Sary, Marisa Puspita; Sutjipto, Vera Wijayanti; Safitri, Dini; Putri, K. Y.S.; Romli, Nada Arina
AL MUNIR : Jurnal Komunikasi dan Penyiaran Islam Volume 15 Nomor 01 Tahun 2024
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/amj-kpi.v15i01.5866

Abstract

Social media, particularly Instagram, is used for communication and sharing activities through photos and videos. Additionally, this platform serves to shape self-image and respond to various commnets. For example is @adwindopadang, a group of youth touris ambassadors (Uda Uni Kota Padang) who act as stakeholders in the tourism sector. This research aims to analyze how @adwindopadang builds their self-image through Instagram. The study employs Ferdinand de Saussure’s semiotic theory to understand the meaning construction from the photos and texts posted by the @adwindopadang Instagram. It uses a constructivist paradigm with a qualitative descriptive approach. The data examined includes the photos and descriptions on the account. The research findings indicate that @adwindopadang construct self-image through a combination of verbal and non-verbal messages, reflected in the captions, photography, style, distinctive fashion choices. The conclusion drawn is that the self-image built by @adwindopadang displays characteristics of simplicity, intelligence, humility, modernity, fasion-forwardness, and inspiration, successfully creating a positive image on social media
PENGARUH MEDIA SOSIAL TERHADAP SIKAP REMAJA PADA ERA DIGITALISASI Sulistiani, Indah; Putri, K. Y.S.; Wijayanti Sutjipto, Vera; Larasati Putri, Maulina; Puspita Sary, Marisa; Nugrahaeni Prananingrum, Elisabeth
SOSFILKOM : Jurnal Sosial, Filsafat dan Komunikasi Vol. 18 No. 02 (2024): Volume 18 No 02 Juli-Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jsfk.v18i2.6911

Abstract

Saat ini dunia sudah memasuki era digitalisasi dimana hampir semua sektor sudah dilakukan dan dibantu dengan mesin serta teknologi yang sangat canggih. Salah satu teknologi yang saat ini sangat mudah diakses adalah media sosial. Media sosial juga tidak hanya ada satu jenis, melainkan banyak sekali dan itu dapat menjadi pilihan. Semua orang tanpa terkecuali dapat menggunakan media sosial termasuk remaja. Hampir semua remaja di seluruh dunia menggunakan media sosial untuk bertukar kabar dan mengunggah semua kegiatan mereka, sehingga terjadi interaksi dalam platform yang digunakan. Setelah diperhatikan hal itu bisa saja mempengaruhi bagaimana sikap remaja saat ini dan di kemudian hari. Oleh karena itu tujuan dari penelitian ini tidak lain dan tidak bukan adalah untuk mengetahui bagaimana pengaruh media sosial terhadap sikap remaja dengan menggunakan pendekatan kuantitatif yang juga menganalisisnya dengan jenis analisis deskriptif. Hasilnya membuktikan bahwa benar media sosial menjadi salah satu yang mempengaruhi bagaimana sikap remaja, baik itu positif maupun negatif.
The Contribution of Social Identity to Conformity in Korean Pop Fans Putri, K. Y.S.; Fazli, Luthfi
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 2 (2024): December 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i2.1020

Abstract

Riots in a certain group have become widespread today, and the activities of many irresponsible people acting on behalf of various groups have resulted in an unfavorable perception of that group among the general public. This is true for K-Pop fans, who regularly experience negative stigma as a result of irresponsible behavior. As a result, many K-Pop fans attempt to define themselves and their groups as social groups that are not like what the majority of people imagine, both stigmatizing and seeing them in a negative way. The goal of this research is to explore how social identity influences compliance among K-Pop enthusiasts. This study employed a quantitative research strategy, collecting data through questionnaires with two measuring instruments: the social identification scale and the conformity scale. The population under investigation includes individuals and social groupings, with a particular focus on K-Pop fans residing in DKI Jakarta. The samples used in this study comprised both individual K-Pop fans and non-fans; there were 82 respondents in total: 40 non-fans and 42 K-Pop aficionados. The research being conducted seeks to discover whether, as direct K-Pop enthusiasts believe, social identity plays a role in conforming to the fandom, as well as the perspectives and thoughts of non-K-Pop fans. A simple regression analysis was used for this study's data analysis. The results of the study show that social identity influences compliance by 56.3%.
The Relationship between Brand Ambassador Song Joong Ki with Scarlett Whitening Brand Image Fajri, Aminah Devina; Putri, K. Y.S.; Safitri, Dini
CHANNEL: Jurnal Komunikasi Vol. 10 No. 2 (2022): CHANNEL: Jurnal Komunikasi 21st Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v10i2.156

Abstract

With the development of technology and information, the competition between companies is getting tougher. Using a brand ambassador is undoubtedly one of the marketing strategies that can communicate the brand and improve the brand image. Of course, every company wants its products to have a good impression and be accepted by various circles of society. The purpose of the study was to determine the relationship between the Scarlett Whitening brand ambassador, Song Joong Ki, and the brand image of the Scarlett Whitening product. This research uses descriptive quantitative analysis. The sampling technique used in this research is purposive sampling. The data collection used in this research is using a questionnaire. The results of this study obtained the correlation coefficient of the X variable, namely the brand ambassador, with the Y variable, namely the brand image, 0.997. This value proves that Song Joong Ki's brand ambassador has a strong relationship with the brand image of Scarlett Whitening products.
Co-Authors Anggraeni, Intan Dini Safitri Fajri, Aminah Devina Fazli, Luthfi Firdausi, Tasya Indah Hafni, Rayni Delya Khansa, Shazrin Daniyah Larasati Putri, Maulina Maisya, Salsa Ratu Marisa Puspita Sary Nugrahaeni Prananingrum, Elisabeth Puspita Sary, Marisa Putri, Kamiliya Eka Romli, Nada Arina Sulistiani, Indah SUTJIPTO, VERA WIJAYANTI