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All Journal IJEBA (International Journal of Economic, Business & Applications) Sains Akuakultur Tropis : Indonesian Journal of Tropical Aquaculture
Dewi, Ayu Sari
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect of Shopping Lifestyle and Fashion Involvement on Purchase Decision with Impulse Buying as an Intervening Variable In E-commerce Shopee Dewi, Ayu Sari; Nursanti, Aida; Marhadi, Marhadi; Tarigan, Mida Aprilina
International Journal of Economic, Business & Applications Vol. 8 No. 1 (2023): International Journal of Economic, Business and Applications
Publisher : Program Pascasarjana, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijeba.83

Abstract

This study aims to analyze the influence of shopping lifestyle and fashion involvement on purchasing decisions with impulse buying as an intervening variable on e-commerce shopee. This research was conducted on all consumers domiciled in Indonesia who had purchased products at Shopee e-commerce.In this study, it consists of four variables, namely one bound variable, one intervening variable, and two free variables. These variables are: Impulse Buying (Y2), Purchasing Decision (Y1), Fashion Involvement (X2), Shopping Lifestyle (X1). This study was conducted using a sample of 132 people with questionnaire crossing. The data analysis tool used for hypothesis testing is path analysis with a Partial Least Square (PLS) approach using the SmartPLS ver 3.0 software application. The results of this study state that: 1) shopping lifestyle has a positive and significant effect on impulse buying; 2) fashion involvement has a positive and significant effect on impulse buying; 3) Impulse buying has a positive and significant effect on the whiteness of the purchase; 4) shopping lifestyle has a positive and significant effect on purchasing options; 5) fashion involvement has a positive and significant effect on purchasing decisions; 6) shopping lifestyle has a positive and significant effect on purchasing decisions ventilated by impulse buying; 7) Fashion involvement has a positive and significant effect on purchasing decisions that are ventilated by impulse buying.
Pengaruh ekstraksi solanom ferox yang ditambahkan pada pakan terhadap pertumbuhan ikan kakap putih (Lates calcarifer) Syakirin, M Bahrus; Mardiana, Tri Yusufi; Linayati, Linayati; Dewi, Ayu Sari; Yahya, M Zulham
Sains Akuakultur Tropis : Indonesian Journal of Tropical Aquaculture Vol 8, No 1 (2024): SAT edisi Maret
Publisher : Departemen Akuakultur FPIK UNDIP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/sat.v8i1.21572

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh dan dosis optimal penambahan ekstrak Solanum ferox pada pakan buatan terhadap pertumbuhan benih ikan kakap putih. Sampel kakap putih berukuran ±6 cm diambil dari BPBAP Situbondo. Penelitian menggunakan metode percobaan Rancangan Acak Lengkap (RAL), dengan 4 perlakuan dan 3 ulangan A (ekstrak S.ferox 10 ml/kg pakan), B (ekstrak S.ferox 20 ml/kg pakan), C (ekstrak S.ferox 30 ml /kg pakan), dan D (ekstrak S.ferox 40 ml/kg pakan). Hasil penelitian menunjukkan bahwa penambahan ekstrak S.ferox pada pakan memberikan pengaruh yang sangat nyata terhadap pertumbuhan benih ikan kakap putih. Dosis ekstrak S.ferox yang optimal terdapat pada perlakuan B, dosis ekstrak terong asam adalah 20 ml/kg pakan sehingga menghasilkan pertumbuhan sebesar 51,50 g. Kisaran kualitas air selama masa penelitian, dengan suhu 29–30 C, salinitas 30 ppt, dan pH media pemeliharaan 7,4–7,6 masih dalam kondisi yang sesuai untuk kehidupan ikan kakap putih. Kata kunci:  Ikan Kakap Putih, Pertumbuhan, Solanum ferox
Co-Authors Aida Nursanti Linayati, Linayati Marhadi Marhadi, Marhadi Syakirin, M Bahrus Tarigan, Mida Aprilina Tri Yusufi Mardiana Yahya, M Zulham