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All Journal Jurnal Ekonomi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi IJEBA (International Journal of Economic, Business & Applications) Procuratio : Jurnal Ilmiah Manajemen SOLUSI International Journal of Business, Law, and Education Jurnal Bisnis Mahasiswa Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Journal of Management Accounting Business and International Research Return : Study of Management, Economic and Bussines Journal of Artificial Intelligence and Digital Business West Science Interdisciplinary Studies West Science Interdisciplinary Studies InJEBA : International Journal of Economics, Business and Accounting Commercium: Journal of Business and Management
Aida Nursanti
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Peran Promotional Mix Dalam Membentuk Brand Image Produk City Car di Kota Pekanbaru (Studi Kasus pada Daihatsu Sirion) Dita, Monika; Nursanti, Aida; Musfar, Tengku Firli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

The purpose of this research is to examine the role of promotional mix variables which consist of advertising, personal selling, sales promotion, public relations, and direct marketing towards brand image of Daihatsu Sirion car in Pekanbaru. Sample’s selection that used with the method of non-probability sampling. Selected sample is consumer who uses Daihatsu Sirion car specifically who lives in Pekanbaru city, ever been involved in Daihatsu Sirion promotional mix activity, and the consumer that considered mature enough (about 20 years old) to fill the questionnaire.The data analysis that used is multiple regression linear analysis which use SPSS version 20. The result indicates simultaneously that all variables of promotional mix have a role in make a brand image of Daihatsu Sirion car in Pekanbaru. Known partially that only sales promotion and direct marketing variables that has significant effect for brand image of Daihatsu Sirion car in Pekanbaru. Public relation variable also has the role in establish brand image of Daihatsu Sirion car in Pekanbaru, however it is not significant. Sales promotion is a kind of promotional mix variable that has the most dominant role on establish brand image of Daihatsu Sirion car in Pekanbaru.
Analisis sikap konsumen terhadap keputusan pembelian mobil Pic-up merek Isuzu Panther dan Mitsubishi L300 di Pekanbaru Frans, Surya; ', Samsir; Nursanti, Aida
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 1 (2014): Wisuda Februari Tahun 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This research is motivated by the many large companies both in the processing of crude oil , palm oil or paper processing industries located in the Riau Province , so that requires a four-wheel transportation especially kind of pick up to support the activities of the company. Of the varioustypes of pick- ups , brand Mitsubishi L - 300 and Isuzu Panther the most interesting. This study aimed to analyze the attitudes of consumers toward purchasing decisions Mitsubishi L300 pick- upsand Isuzu Panther by product , price , promotion and distribution of each pickup. After a literature review , and preparation of hypotheses , data were collected through questionnaire method against 74 respondents consisting of 37 respondents of Isuzu Panther and 37 respondents of Mitsubishi L300. The technique used in this sampling is purposive sampling where the sample is taken with certain considerations and dealing with the problems studied as a pick -up car owners who live in Pekanbaru and who do service reset at each dealer. After that. Do theanalysis is includes Test Validity , Test The reliability and testing hypotheses through two different test samples were not Connect ( Independent Samples T Test ). The results showed that significant differences in consumer attitudes towards purchase decision pickup Isuzu Panther and Mitsubishi L300 based on products variable and known that the product of Isuzu Panther is better than the Mitsubishi L300. For price variable, promotion , and distribution of the results showed that there were no significant differences in consumer attitudes towards buying decision Isuzu Panther and Mitsubishi L300. The results were obtained for the Mitsubishi L300 is cheaper than Isuzu Panther and better product distribution when compared to the Isuzu Panther. However for promotion, Isuzu Panther is superior.Keywords : Consumer Attitudes, Distribution, Price, Product, Promotion, Purchase Decision
ANALISIS TINGKAT KEPUASAN PELANGGAN TOYOTA ATAS RELATIONSHIP MARKETING DAN LAYANAN PURNA JUAL PADA PT. AGUNG TOYOTA SUTOMO DI PEKANBARU Syahputra, Dedi; Nursanti, Aida; Musfar, Tengku Firli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This research was conducted at PT. General Toyota Sutomo in Pekanbaru with the aim to identify and analyze the Toyota Customer Satisfaction on Relationship Marketing and Sales Service at PT. General Toyota Sutomo in Pekanbaru. This study uses primary data obtained from interviews and giving questionnaires to all employees of PT. General Toyota Sutomo in Pekanbaru. Secondary data were obtained relating to the object and the organizational structure of the population in this study were all employees amounted to 140 people and sampled. The analytical method used in this research is descriptive method. From the testing that has been done by the method Diskriftif, after-sales service variables are variables that have the greatest degree of satisfaction which consists of indicators, Giving insurance, care services, repair services providers, product usage instructions, existence of the company's attention. The level of customer satisfaction at PT. General Toyota in Pekanbaru including quite appropriate classification. This is reflected in the results of the analysis of the suitability and performance levels.Keyword: Level of Customer Satisfaction, Relationship and Sales Service
PENGARUH WORD OF MOUTH, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN KONSUMEN KARTU INTERNET IM3 DI PEKANBARU Dinda, Ulfa Dinda; Nursanti, Aida; Noviasari, Henni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 1 (2018): Wisuda Februari 2018
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

One marketing strategy that is quite effective and widely used by entrepreneurs is marketing strategy word of mouth communication. Information gained from others for im3 internet card products becomes a considerable promotion of marketing with improved product quality as well as compatibility between product quality and the price offered. This study aims to determine the effect of word of mouth, product quality and price on purchasing decisions and consumer satisfaction IM3 internet card in Pekanbaru. Respondents of this study amounted to 115 people who use IM3 internet card in Pekanbaru. Data analysis technique used in research is path analysis (Path Analysis) by using SPSS 19. From the test results revealed that the word of mouth significant effect on purchasing decisions, product quality significant effect on purchasing decisions, Price significant effect on purchasing decisions, purchasing decisions have a significant effect on customer satisfaction, Word of mouth significant effect on customer satisfaction through purchasing decisions, Quality product significant influence to consumer satisfaction through purchasing decision, Price have a significant effect to customer satisfaction through purchasing decision. It is expected that the company can adjust the price on each product, because consumers are more concerned with the price on the purchase of the product, considering the price can also attract consumers in buying and improving product quality by providing more bonuses on the internet card so that consumers feel satisfied and returned to buy cards IM3 internet especially on a regular basis..Keywords : Word Of Mouth, Product Quality, Price, Purchase Decision And Consumer Satisfaction
PENGARUH KUALITAS PELAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN TRANS METRO PEKANBARU Harpadeles, Ian; ', Jushermi; Nursanti, Aida
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 3, No 1 (2016): Wisuda Februari 2016
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to measure the impact of service quality and customer value on customer satisfaction and loyalty Trans Metro Pekanbaru. The population in this study is the Trans Metro Pekanbaru customers with a total sample of 100 respondents, using purposive sampling technique. Analysis of data using path analysis with SPSS version 17.0. The results showed that the variables of service quality significantly influence customer satisfaction. Customer value significantly influence customer satisfaction. Service quality significantly influence customer loyalty. Customer value not significant effect on customer loyalty. Effect on the Service Quality Customer Loyalty with Customer Satisfaction as a moderating variable. Customer Value influence on Customer Loyalty with Customer Satisfaction as a moderating variable on the Customer Trans Metro Pekanbaru.Keywords: Service Quality, Customer Value, Customer Satisfaction, Customer Loyalty.
Pengaruh Event Sponsorship Terhadap Brand Image Rokok A – Mild Pada PT. HM SAMPOERNA TBK. CABANG PEKANBARU Nursanti, Aida
Jurnal Ekonomi Vol 19, No 01 (2011)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (172.104 KB) | DOI: 10.31258/je.19.01.p.%p

Abstract

Penelitian ini dilakukan pada PT HM Sampoerna Tbk. Cabang Pekanbaru Tujuan dari penelitian iniadalah untuk menganalisis pengaruh yang ditimbulkan oleh variabel event sponsorship terhadapbrand image rokok A-Mild pada PT HM Sampoerna Tbk. Cabang Pekanbaru. Untuk mencapai tujuantersebut, dilakukan penelitian dengan menggunakan sampel sebanyak 100 orang responden. Metodepengambilan sampel dilakukan secara Accidental Sampling, dimana sampel yang dijadikan respondenpada penelitian ini adalah konsumen rokok A-Mild yang ditemui secara kebetulan pada saat penelitianini berlangsung.Metode analisis yang digunakan pada penelitian ini adalah metode deskriptif kuantitatif dan analisissecara parsial (analisis regresi linear sederhana dengan bantuan program SPSS versi 17.0). Namun,sebelum analisis tersebut dilakukan, jawaban responden per variabel ditransformasikan terlebihdahulu menjadi jawaban yang berskala interval dengan menggunakan Metode Suksesif Interval (MSI)dengan bantuan program ORDI versi 1.0. untuk mendapatkan gambaran jawaban responden yanglebih tajam dan akurat. Dari hasil pengujian yang telah dilakukan, uji regresi parsial (Uji t)menunjukkan bahwa variabel bebas yang diteliti memiliki pengaruh yang signifikan terhadap variabelbrand image.
ANALISIS PENGARUH KREATIVITAS IKLAN, DAYA TARIK IKLAN DAN KREDIBILITAS ENDORSER TERHADAP BRAND ATTITUDE PADA PRODUK HANDPHONE ANDROID DI KOTA PEKANBARU Marhadi '; Lilis Sulistyowati; Aida Nursanti
Jurnal Ekonomi Vol 22, No 01 (2014)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (375.143 KB) | DOI: 10.31258/je.22.01.p.132-149

Abstract

This study aims to determine the influence of advertising creativity analysis,advertising appeal and credibility of endorser toward brand attitude on AndroidHandphone products in Pekanbaru. Inside The study consisted of a dependentvariable that brand attitude (Y), and three independent variables consisting ofadvertising creativity (X1), advertising appeal (X2), and Credibility of endorser(X3). Population of this study is the city of Pekanbaru with a sample of 300respondents aged 15-30 years with a criteria had watched ads AndroidHandphone. This study use a sampling technique that is purposive sampling andanalysis of research data using qualitative methods, quantitative and multipleregression equations with the help of SPSS (Statistic Services For Product andSolution.From these results obtained is advertising creativity, advertising appeal andcredibility of endorser on brand attitude of Androind Handphone product getsignificant effect in Pekanbaru city. This method of calculation models indicatethat advertising creativity, attractiveness and Credibility of endorser is able tomeet the forty-nine percents has influence on brand attitude and fifty-one percetsremaining are influenced by other factors.Keywords:Brand Attitude, Creativity inappeal,Credibility of Endorser.
Pengaruh Relationship Marketing Terhadap Loyalitas Pengguna Kartu KFC Music Httter Pada KFC Sudirman Pekanbaru Aida Nursanti
Jurnal Ekonomi Vol 19, No 03 (2011)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.589 KB) | DOI: 10.31258/je.19.03.p.%p

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh variabel relationshipmarketing yang ditinjau dari variabel kepercayaan, komunikasi, shared value dan empatiterhadap loyalitas pengguna kartu KFC Music Hitter pada KFC Sudirman Pekanbaru.Pengambilan sampel dalam penelitian ini menggunakan teknik non probability sampling(purpossive sampling), dan sampel yang digunakan dalam penelitian ini berjumlah97orang yang telah menjadi anggota KFC Music Hitter. Dalam penelitian ini variabelbebasnya adalah kepercayaan (XIJ, komunikasi (X2), shared value (X3) dan empati (X4). Sedangkan variabel tehkatnya adalah loyalitas pelanggan (Y). Metode analisis datayang digunakan dalam penelitian ini adalah skala likert bertingkat yang terdiri dari limaaltematifjawaban yang mengandung variasi nilai bertingkat. Teknik analisis data dalampenelitian ini menggunakan analisis linier berganda dan pengujian hipotesis koefisienregresi (koefisien determinasi, uji signifikan serentak^ Uji F, dan uji signifikanindividual/ Uji t).
Analisis Kepuasan Penumpang Atas Kualitas Layanan Jasa CV. Indah Travel Terayek Tembilahan – Pekanbaru Gea Wilvi Onalza; Sri Restuti; Aida Nursanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to find out the level of passenger satisfaction for the quality of service which includes tangible, reliability, responsiveness, assurance, andempathy on the CV. Indah Travel route of Tembilahan - Pekanbaru. This study uses Importance - Performance Analysis with Cartesian diagram. In this study, the populations were all passengers of CV. Indah Travel route of Tembilahan - Pekanbaru, which made 100 respondents who were sampled by Purposive Sampling Method that is taking samples to passengers with a minimum of 3 timeshave used the services of CV. Indah Travel. From the research and discussion of the analysis of satisfaction,then gained the value of variablefrom passenger satisfaction over the quality of the service -dimensional tangible / physical evidence amounted equal to 77.98 %, the dimensions of reliability of 66.41 %, dimensions responsiveness of 76.97 %, the dimension of assurance of 65 , 97 % and dimensions of empathy of 77.19 % . From the results of Importance and Performance Analysis (IPA), can be seen that the total average of all indicators of the five (5) service dimensions is 3.25 < 4.46 (P < E). It means the passengers are not satisfied with the service provided which is expectation exceed the performance.Keywords: Quality of Service and Passenger Satisfaction
ANALISIS PENGARUH BIAYA PROMOSI TERHADAP VOLUME PENJUALAN PADA PT. INDRAPURA ASSURANCE PEKANBARU I Putu Indra Surya; Sri Restuti; Aida Nursanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

PT. Indrapura Pekanbaru Assurance is one of the non-bank financial institutions, where their activities in the face of competition from other non-bank financial institutions to market their services to the public. To cope with the competition, it is necessary to seize the marketing strategy for its target market as much as possible to anticipate any changes in the marketing environment. The purpose of this study is to see the effect of the cost of advertising, individual sales, publicity and direct marketing to the volume of sales at PT. Indrapura Assurance Pekanbaru.The types and sources of data used in this research is secondary data, ie data obtained by the authors of the company in the form of marketing promotion cost data and the number of policies sold in 2010-2015 as well as some other data assessed as having relevance to this study. Then the data will be analyzed using ANOVA with SPSS 21.The result showed that the variables simultan eously advertising, individual sales, publicity and marketing directly affect the volume of sales. Partially get the result that the cost of advertising, sales and marketing individuals direct positive effect on the sales volume. While publicity is not a positive effect on sales volume. Values obtained adjsuted R square of 0.995 which means the percentage of the influence of advertising, personal selling, publicity and marketing directly affect the volume of sales at PT. Pekanbaru Indrapura Insurance of 99.5%.Keywords : Advertising, Personal Selling, Publicity, Direct Marketing and Sales Volume
Co-Authors ', Jushermi ', Samsir Abd. Gaffar &#039; Abd. Rasyid Syamsuri Adlian Ichsan Ahmat Hidayat Al Madan, Muhammad Alvionita, Agnes Andi Rikson Arini Novandalina Arwinence Pramadewi Asrilsyake, Sharnuke Azzahra, Citra Faizah Bangkit, Hendrawan Chairul Amsal Deni, Normala Dewi, Ayu Sari Dian Pratiwi Dinda, Ulfa Dinda Eko Saputra Fajar Arsandy Hutama Gatot Wijayanto Gea Wilvi Onalza Harpadeles, Ian Henni Noviasari Hidayat, Fakhri I Putu Indra Surya Irfansyah &#039; Jushermi Jushermi &#039; Jushermi Jushermi Jushermi Jushermi, Jushermi Kennedy, Nurul Fadilla Lilis Sulistyowati Marhadi &#039; Marhadi Marhadi, Marhadi Mentari Rahmanita Mismay Debora Monika Dita Monina Selfi Karlina Muhamad Naufal Mustakim Muhammad Jamil Hazfa Noviani, Rima Prima Andreas Siregar Rahman, M Aldi Rangga Fajra Pradipta Rendy Yonelananda Putra Rovanita Rama Sitompul, Andri Hasudungan Sitorus, Kristina Permata Sari Sri Ayu Wulandari Sri Restuti Sri Wahyuni Wildah Surya Frans Susi Hendriani Syahputra, Dedi Tarigan, Mida Aprilina Tengku Firli Musfar Tengku Firly Musfar Yutiandry Rivai Zaharatul Miladiah Zulkarnain &#039;