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All Journal Majalah Ilmiah Bijak Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Jaya, Lalu Aswadi
Unknown Affiliation
Humanities Economics, Econometrics & Finance Social Sciences

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The Impact of Brand Image, Service Quality, and Reputation Performance Score on The Purchase Decision: The Role of Customer Engagement Jaya, Lalu Aswadi; Silitonga, Parlagutan; Nugroho, Sigit Dani; Reyes, Victor T.
Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i2.4042

Abstract

Brand image and Service Quality are usually applied as the main variables on the purchase decision. This research aims to include a Reputation Performance Score to influence Purchase Decisions by Customer Engagement as a mediator variable. The analysis of 260 valid respondents was done using PLS-SEM tools Smart-PLS 3.0. The findings indicated that brand image, service quality, and RPS positively and significantly impacted customer engagement. Therefore, customer involvement, brand image, service quality, and RPS have a favourable and considerable indirect effect on purchase decisions. The role of customer engagement as a mediator variable has made a meaningful contribution to the body of knowledge and marketing practitioners in the hotel industry.
Reconstructing Indonesia's Tourism Law: A Strategic Framework for Sustainable and Inclusive Tourism Governance Mafrudoh, Lut; Rahmanita, Myrza; Jaya, Lalu Aswadi; Wahjono, Budi; Wahjono, Faisal
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5270

Abstract

This article critically examines the urgency to revise Indonesia’s Law No. 10 of 2009 on Tourism to address current challenges in the tourism sector. The law, though once progressive, is now outdated amid rapid digital transformation, the need for sustainability, and increased community participation. Through a normative legal and comparative approach, this study identifies critical gaps, such as the lack of digital governance, weak legal protection for tourism workers and MSMEs, and the absence of crisis mitigation mechanisms. The findings recommend integrating principles of sustainable development, digital transparency, and inclusive governance into the revised legal framework. Furthermore, the revision should recognize community-based tourism (CBT), strengthen the role of local governments and BUMDs, and provide legal certainty in post-disaster tourism recovery. A well-formulated legal foundation is essential to ensure that tourism becomes not only a driver of economic growth but also a tool for environmental conservation and social equity. This study contributes to the discourse on tourism legislation reform and supports a more adaptive and inclusive legal framework for Indonesia’s tourism sector.
Co-Authors Mafrudoh, Lut Myrza Rahmanita Nugroho, Sigit Dani Parlagutan Silitonga Reyes, Victor T. Wahjono, Budi Wahjono, Faisal