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All Journal J-MAS (Jurnal Manajemen dan Sains) Jurnal Administrasi dan Manajemen Journal of Management and Bussines (JOMB) Jurnal Abdimas Kartika Wijayakusuma Jurnal Inovasi Pengabdian Masyarakat International Journal of Education, Management, and Technology Jurnal Ragam Pengabdian
Nurtjahjadi, Edi
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Green Packaging dan Green Advertising Milo UHT terhadap Purchase Intention Rahayuningsih, Rahayuningsih; Nurtjahjadi, Edi
JURNAL ADMINISTRASI & MANAJEMEN Vol 14, No 2 (2024): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v14i2.3789

Abstract

Studi ini bertujuan untuk menguji pengaruh kemasan ramah lingkungan dan iklan ramah lingkungan terhadap minat beli. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner. Teknik analisis data yang digunakan adalah analisis deskriptif dan analisis regresi berganda dengan alat SPSS versi 21.0. Penelitian ini mengambil sampel menggunakan purposive sampling sejumlah 90 orang dengan kriteria pemilihan responden dari populasi yang merupakan individu di Kota Cimahi yang belum pernah membeli Milo UHT. Temuan penelitian menunjukkan bahwa kemasan ramah lingkungan dan iklan ramah lingkungan berpengaruh positif dan signifikan terhadap minat beli. Kebaruan dalam penelitian ini adalah menguji pengaruh kemasan ramah lingkungan dan iklan ramah lingkungan terhadap minat beli dengan objek masyarakat yang belum pernah membeli Milo UHT dan lokus penelitian di Kota Cimahi. Kata kunci: Kemasan Ramah Lingkungan, Iklan Ramah Lingkungan, Minat Beli
Kampanye Kesadaran Lingkungan: Strategi Mengenalkan dan Menjual Produk Daur Ulang atau Jasa Pengelolaan Sampah di Kelurahan Melong Kecamatan Cimahi Septiarini, Eka; Ernawadi, Yadi; Herawati, Siti; Adialita, Tania; Nurtjahjadi, Edi; Sigarlaki, Faizal Fardhani; Nurmansyah, Abdul Ahmad Hafidh; Dhameria, Vita; Putra, Hariyadi Triwahyu; Ahmad, Lukni Burhanudin; Supriyadi, Cecep
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 4 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i4.1065

Abstract

Kota Cimahi menghasilkan sampah sekitar 230 ton per hari, sementara kuota yang ditetapkan oleh TPA Sarimukti tidak lebih dari 100 ton per hari. Salah satu wilayah di Kota Cimahi yang turut berkontribusi memproduksi sampah adalah Kelurahan Melong Kecamatan Cimahi, tepatnya berada di RT 9, RT 10, dan RT 11. Masyarakat di lingkungan ini belum membiasakan membatasi timbulnya sampah, melakukan daur ulang sampah, dan/atau memanfaatkan kembali sampah sehingga memiliki nilai ekonomi. Oleh karena itu, tim pengabdian kepada masyarakat turut berpartisipasi membantu Pemerintah Kota Cimahi dalam program akselerasi mewujudkan masyarakat sejahtera di wilayah Melong melalui kampanye reduce, reuse, dan recycle (3R). Metode yang digunakan adalah pendekatan diseminasi berbasis edukasi singkat dalam durasi 2–3 jam. Secara keseluruhan, hasil kegiatan menunjukkan bahwa intervensi berupa edukasi dan pelatihan terbukti efektif dalam meningkatkan pengetahuan, kesadaran, dan motivasi masyarakat terkait pengelolaan sampah berbasis reduce, reuse, dan recycle (3R). Temuan ini mempertegas pentingnya strategi edukasi berbasis partisipasi dan motivasi kolektif dalam mewujudkan lingkungan yang bersih dan berkelanjutan.
The Influence of Customer Experience on Repurchase Intention Mediated by Customer Satisfaction: A Case Study of Ultra Milk Consumers in Cimahi, Indonesia Nurrahim, Fadila; Nurtjahjadi, Edi
International Journal of Education, Management, and Technology Vol 3 No 2 (2025): International Journal of Education, Management, and Technology
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijemt.v3i2.7206

Abstract

This study investigates the mediating role of customer satisfaction in the relationship between customer experience and repurchase intention within the competitive packaged dairy industry, with a focus on Ultra Milk consumers in Cimahi, Indonesia. Despite its importance for consumer loyalty, this mediating effect remains underexplored. The research adopts a quantitative design, using purposive sampling to select 105 respondents who had consumed Ultra Milk in the past three months. Data were collected through structured questionnaires and analyzed using regression analysis and Sobel tests with SPSS software. Results indicate that customer experience has a significant positive effect on customer satisfaction, and both factors significantly influence repurchase intention. Moreover, customer satisfaction mediates the relationship between customer experience and repurchase intention, underscoring the psychological dimension of satisfaction in converting positive experiences into loyalty. The findings reinforce the experiential–satisfaction–loyalty framework and align with behavioral theories of consumer decision-making. The study concludes that enhancing customer experience is essential for driving repurchase behavior, especially when complemented by satisfaction. The implications include theoretical contributions to consumer behavior research by extending empirical insights into mediating effects, as well as practical recommendations for PT. Ultra Jaya and other dairy marketers to invest in strategies that enrich consumer experience and satisfaction to foster long-term loyalty. Future research is recommended to employ longitudinal designs and examine moderating variables such as brand trust and price sensitivity.
The Role of Perceived Value in Moderating the Relationship Lifestyle and Consumer Satisfaction of Vespa Matic Users Wibawa, Danda Bambang; Nurtjahjadi, Edi
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/v2aaq234

Abstract

The increasing competition in the premium motorcycle industry is encouraging manufacturers to understand the factors that influence Consumer Satisfaction, especially for products that serve not only as a means of transportation but also as a Lifestyle symbol. Research on the influence of Lifestyle on Consumer Satisfaction still shows mixed results, particularly considering the role of Perceived Value as a moderating variable. This study aims to analyze the influence of Lifestyle on Consumer Satisfaction and examine the role of Perceived Value in strengthening this relationship among Vespa Matic users in Cimahi City. The study used a quantitative approach with a survey method of 115 respondents selected using a purposive sampling technique. Data were analyzed using multiple linear regression and Moderated Regression Analysis (MRA) with the help of SPSS version 27. The results show that Lifestyle and Perceived Value have a positive and significant effect on Consumer Satisfaction. Furthermore, Perceived Value has been shown to strengthen the influence of Lifestyle on Consumer Satisfaction, as indicated by an increase in the coefficient of determination from 25.7% to 55.5%. These findings indicate that increasing consumer Perceived Value can strengthen the influence of Lifestyle in creating Consumer Satisfaction and provide implications for companies in developing marketing strategies that are oriented towards Lifestyle and creating value for consumers
Co-Authors Abdurahman, Khairul Rizal Adialita, Tania Ahmad, Lukni Burhanudin Asep Kurniawan Cahyaningrum, Galih Dhameria, Vita Febriyanti, Gina Hariyadi Triwahyu Putra Herawati, Siti Lestari, Atiqah Noor Amalia Ludiya, Eka Mulyana, Aam Rachmat Nabilaah, Jihan Nanda, Yulia Nurmansyah, Abdul Ahmad Hafidh Nurrahim, Fadila Nursaidah, Nazalina Fitri Pahrurozi, Atep Rahayuningsih Rahayuningsih, Rahayuningsih Rahman, Silvie Monica Rini Mulyani Sari Saphira, Tasya Septiarini, Eka Sigarlaki, Faizal Fardhani Supriyadi, Cecep Wibawa, Danda Bambang Yadi Ernawadi