Articles
<![CDATA[Increasing the Competency of SMKN 3 Cimahi Students Through Supply Chain Management Training ]]>
<![CDATA[Mulyana, Aam Rachmat]]>;
<![CDATA[Abdurahman, Khairul Rizal]]>;
<![CDATA[Nurtjahjadi, Edi]]>;
<![CDATA[Herawati, Siti]]>;
<![CDATA[Ludiya, Eka]]>;
<![CDATA[Kurniawan, Asep]]>;
<![CDATA[Sari, Rini Mulyani]]>
<![CDATA[ JUPNA: Jurnal Pengabdian Astina Vol 2 No 1 (2024): JIPM: Jurnal Inovasi Pengabdian Masyarakat ]]>
Publisher : <![CDATA[CV. Astina Mandiri ]]>
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DOI: 10.55903/jipm.v2i1.137
<![CDATA[Vocational high school 3 of Cimahi has 3 business units there are culinary, designer and laundry business with the standard like a Hotel. Product Inventory is one of the problems on VHS 3 of Cimahi. The gap arises because of uncertainty of information such as demand and delivery schedule. The important aims of this issue is supply chain management is doing well coordination between a several activities and connected with all off the supply chain until the product can flow smoothly and arrived on time, from the production process until distribution, and ensure the distribution from company to distributors, then the distributors until the product arrives to customers. This society service program provides the solution to increase the student competence on VHS 3 of Cimahi where at the student are equipped with supply chain management knowledge which has benefits if applied by students in the future, it will improve good coordination.]]>
<![CDATA[Citra Merek dan Kualitas Produk terhadap Minat Beli Ulang pada Teh Pucuk Harum di Kota Bandung ]]>
<![CDATA[Nursaidah, Nazalina Fitri]]>;
<![CDATA[Nurtjahjadi, Edi]]>
<![CDATA[ Journal of Management and Bussines (JOMB) Vol 6 No 4 (2024): Journal of Management and Bussines (JOMB) ]]>
Publisher : <![CDATA[IPM2KPE ]]>
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DOI: 10.31539/jomb.v6i4.10239
<![CDATA[The purpose of this study is to examine the effect of brand image and product quality on repurchase intention of Pucuk Harum tea in the city of Bandung. This research instrument has gone through the stages of validity and reliability testing, classical assumption testing, and multiple regression testing. This study will involve samples and consumer populations with an age range of 17 to 56 years. The focus of the research area is the city of Bandung, where Pucuk Harum tea products are products that are already well-known in the city of Bandung and are the objects of this study. The number of samples in this study was set at a minimum of 120 people. This type of research uses a quantitative approach. The analysis tool used to test the data instrument uses SPSS software version 25. The results of the study indicate that brand image and product quality have a positive and significant effect on repurchase intention simultaneously, this study is expected to be useful for managers of objects that are assessed regarding the design of relevant strategies or programs. Keywords: Brand Image, Product Quality, Repurchase Intention]]>
<![CDATA[Pengaruh Green Marketing Communication terhadap Green Behaviour (Studi Kasus Pemberdayaan Penggunaan Kantong Plastik pada konsumen Alfamart di Kota Bandung) ]]>
<![CDATA[Saphira, Tasya]]>;
<![CDATA[Nurtjahjadi, Edi]]>
<![CDATA[ J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober ]]>
Publisher : <![CDATA[Universitas Batanghari ]]>
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DOI: 10.33087/jmas.v9i2.1867
<![CDATA[Plastic waste is a major problem in environmental pollution, both on land and at sea. Indonesia is ranked second in producing plastic waste in the world's oceans. The Ministry of Environment and Forestry stated that plastic waste generated from 100 retail stores or members of the Indonesian Retailers Association (APRINDO) reached 10.95 million pieces of plastic waste within one year. The Ministry of Environment and Forestry (KLHK) created a paid plastic bag policy to address the plastic waste problem. The aim of this research is to determine the influence of green marketing communication on green behavior regarding empowering the use of plastic bags among Alfamart consumers. The data collection technique used was purposive sampling which is included in non-probability sampling with a total of 100 respondents who had used paid plastic bags at Alfamart in Bandung City aged 17 years and over. The empirical data in this research was collected using a one-shot study approach and then processed and analyzed using simple regression using SPSS version 26. The results of the research show that green marketing communication has a positive effect on green behavior. Therefore, Alfamart management can prioritize improving all the indicators that make up green marketing communication because it is hoped that this can have a positive impact on green behavior.]]>
<![CDATA[Pengaruh Social Media Marketing dan Inovasi Produk terhadap Minat Beli Ulang Kopi Bubuk Instan Nescafe di Kota Bandung ]]>
<![CDATA[Nanda, Yulia]]>;
<![CDATA[Nurtjahjadi, Edi]]>
<![CDATA[ J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober ]]>
Publisher : <![CDATA[Universitas Batanghari ]]>
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DOI: 10.33087/jmas.v9i2.1831
<![CDATA[This research aims to analyse the impact of social media marketing and product innovation on the likelihood of repurchasing Nescafe instant coffee powder products in the city of Bandung. This research instrument has undergone rigorous testing to ensure its validity and reliability, including assessments of classical assumptions and multiple regression analysis. This instrument served as a data collection tool for respondents aged 17 years and older residing in the city of Bandung who have made a purchase of the Nescafe instant ground coffee product at least once, which is the subject of evaluation in this research. The research includes a total of 120 respondents. The data instruments are tested using the SPSS version 26 software tools, which is an analytical tool. The research findings indicate that Social Media Marketing and product innovation have a favourable and substantial impact on concurrent repurchase interest. What sets this research apart from prior studies is its focus on partial testing and the determination of the research locus specifically in the city of Bandung. The research aims to provide valuable insights for managers responsible for evaluating things, enabling them to develop effective plans or programmes]]>
<![CDATA[Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Loyalitas Pelanggan yang di Mediasi oleh Kepuasan Pelanggan Richeese Factory di Kota Cimahi ]]>
<![CDATA[Pahrurozi, Atep]]>;
<![CDATA[Nurtjahjadi, Edi]]>
<![CDATA[ J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober ]]>
Publisher : <![CDATA[Universitas Batanghari ]]>
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DOI: 10.33087/jmas.v9i2.1930
<![CDATA[One type of restaurant that is growing in Indonesia is fast food restaurants, which are even more popular with all groups because they are able to meet the needs of pe ople who have limited time (Riadi, 2021). According to (Apkrindo) estimates that in Indonesia fast food restaurants will continue to grow in the second quarter of 2023 (Prasetyo, 2023). However, one of the Richeese Factory fast food restaurants experienced an average decrease in 2021-2023 of 1.1%. This indicates that there is a decrease in Richeese Factory customer loyalty in Cimahi city. The purpose of this study was to determine the effect of product quality and service quality on customer loyalty mediated by Richeese Factory customer satisfaction in Cimahi city. The number of samples I used was 120 respondents with convenience sampling technique. The data sources for this study were collected through distributing questionnaires that were valid and reliable and had passed the classical assumption test, to test the hypothesis in this study using multiple regression tests and sobel tests. SPSS version 26 software is used for testing tools. The results of this research are that product quality has a positive effect on customer satisfaction, service quality has a positive effect on customer satisfaction, customer satisfaction has a positive effect on customer loyalty and customer satisfaction play a role in mediating the effect of product quality and service quality on customer loyalty.]]>
<![CDATA[Pengaruh Social Media Marketing dan Penentuan Lokasi terhadap Minat Beli Rumah di Komplek Bumi Indah Parahyangan ]]>
<![CDATA[Febriyanti, Gina]]>;
<![CDATA[Nurtjahjadi, Edi]]>
<![CDATA[ J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober ]]>
Publisher : <![CDATA[Universitas Batanghari ]]>
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DOI: 10.33087/jmas.v9i2.1874
<![CDATA[The aim of this research is to examine the influence of social media marketing and location determination on interest in buying a house in the Bumi Indah Parahyangan Complex in West Bandung Regency. The research confirmed that the instrument utilized had successfully undergone assessments for validity and reliability. This tool was employed to gather data from respondents, specifically individuals visiting the Bumi Indah Parahyangan Complex, In this study, the subject under assessment comprised 90 respondents. The data collection method employed was a cross-sectional or one-shot study. Analysis was conducted through classic assumption tests and multiple linear regression using SPSS version 25 tools. Of the two proposed research hypotheses, one of them is supported by empirical data. The findings of this research indicate that social media marketing can influence location determination on purchasing interest.]]>
<![CDATA[Peran Social Media Marketing dan Electronic Word of Mouth dalam Repurchase Intention pada Traveloka di Kota Bandung ]]>
<![CDATA[Lestari, Atiqah Noor Amalia]]>;
<![CDATA[Nurtjahjadi, Edi]]>
<![CDATA[ J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober ]]>
Publisher : <![CDATA[Universitas Batanghari ]]>
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DOI: 10.33087/jmas.v9i2.1875
<![CDATA[The objective of this research is to examine how Social Media Marketing and Electronic Word of Mouth influence Repurchase Intention via TikTok among Traveloka users in Bandung City. A quantitative approach with purposive sampling technique was employed in this study. The research sample consists of 90 respondents who meet specific criteria. The research population includes individuals who have used and transacted through the Traveloka application. Data were collected using questionnaires distributed online and analyzed with hypothesis testing, multiple linear regression, classical assumption tests, reliability tests, and validity tests. The findings indicate that both social media marketing and electronic word of mouth exert a notable impact on repurchase intention among Traveloka users, both individually and collectively.]]>
<![CDATA[Pengaruh Kampanye Hijau “Bring Back Our Bottles” terhadap Citra Merek (Studi Kasus Pada Konsumen The Body Shop di Kota Bandung) ]]>
<![CDATA[Rahman, Silvie Monica]]>;
<![CDATA[Nurtjahjadi, Edi]]>
<![CDATA[ J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober ]]>
Publisher : <![CDATA[Universitas Batanghari ]]>
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DOI: 10.33087/jmas.v9i2.1855
<![CDATA[Indonesia is the second largest producer of marine plastic waste in the world with 187.2 million tons of waste. The beauty industry worldwide produces more than 120 billion packages every year. The rate of the beauty industry is increasing every year and in 2023 it increased by 4.75% and is predicted to continue to increase until 2027. However, there was a decrease in The Body Shop index, in 2021 by 5.6% then in 2022 by 3.7% and finally in 2023 by 3.2%. This indicates a decrease in The Body Shop brand image. The purpose of this study is to determine the effect of the "Bring Back Our Bottles" green campaign on The Body Shop brand image. The data collection technique used is non probability sampling with purposive sampling research with a total of 90 respondents who have bought or used The Body Shop in Bandung City aged 17 years and over. Empirical data in this study were collected using a one shoot study approach and then processed and analyzed using simple regression using SPSS version 26. The results showed that the "Bring Back Our Bottles" green campaign had a positive effect on brand image. Therefore, the management of The Body Shop can prioritize to improve all indicators that make up the green campaign because it is expected to have a positive impact on brand image.]]>
<![CDATA[Pengaruh Kampanye Hijau “Tumblr Day” terhadap Minat Beli Melalui Brand Trust pada Konsumen Starbucks Coffee (Studi Kasus pada Konsumen Starbucks Coffee di Kota Bandung) ]]>
<![CDATA[Nabilaah, Jihan]]>;
<![CDATA[Nurtjahjadi, Edi]]>
<![CDATA[ J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober ]]>
Publisher : <![CDATA[Universitas Batanghari ]]>
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DOI: 10.33087/jmas.v9i2.1866
<![CDATA[The development of the business world in Indonesia is growing, seeing more and more types of businesses and industries emerging, one of which is in the food and beverage sector. Apart from that, the trend of drinking coffee is also increasing. However, the percentage index for Starbucks Coffee experienced a decline in the 2021-2023 period, while its competitors actually experienced an increase in the same year period. This indicates a decrease in buying interest in Starbucks Coffee. The aim of this research is to determine the effect of the green campaign "Tumblr Day" on purchase intention through brand trust among Starbucks Coffee consumers in Bandung City. The type of research used in this research is quantitative approach method. The population taken was Starbucks Coffee consumers who live in the city of Bandung with a total sample of 120 respondents taken using the purposive sampling method. The data analysis technique used is simple and multiple regression tests using SPSS 26 version and using the Sobel test. The research results show that the green campaign "tumblr day" has a positive effect on brand trust. Then, the green campaign "tumblr day" had a positive effect on purchase intention. Brand trust has a positive effect on purchase intention. Brand trust mediates the influence of the green campaign "Tumblr Day" on purchase intention.]]>
<![CDATA[Rebranding, Inovasi Produk dan Persepsi Harga pada Produk Mako terhadap Minat Beli Ulang ]]>
<![CDATA[Cahyaningrum, Galih]]>;
<![CDATA[Nurtjahjadi, Edi]]>
<![CDATA[ JURNAL ADMINISTRASI & MANAJEMEN Vol 14, No 2 (2024): Jurnal Administrasi dan Manajemen ]]>
Publisher : <![CDATA[Universitas Respati Indonesia ]]>
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DOI: 10.52643/jam.v14i2.3790
<![CDATA[Tujuan penelitian ini adalah untuk mengetahui pengaruh rebranding, inovasi produk dan persepsi harga terhadap niat beli ulang produk Mako di Bandung. Penelitian ini dilakukan pada pelanggan yang telah melakukan pembelian produk Mako yang berdomisili di Bandung. Besar sampel yang digunakan sebanyak 120 responden, dengan metode non-probability sampling khususnya purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner yang disebarkan kepada responden yang berdomisili di Bandung. Teknik analisis data yang digunakan adalah uji asumsi klasik dan regresi linier berganda. Berdasarkan hasil penelitian yang dilakukan dapat dinyatakan bahwa rebranding berpengaruh positif signifikan terhadap minat beli ulang produk Mako di Bandung, inovasi produk berpengaruh positif signifikan terhadap minat beli ulang produk Mako di Bandung, persepsi harga berpengaruh positif signifikan terhadap niat membeli kembali produk Mako di Bandung. Sebaiknya manajemen perusahaan Mako memperhatikan untuk terus memberikan kesan yang lebih baik dibandingkan merek sebelumnya, juga terus memperhatikan inovasi produk yang membedakannya dengan kompetitor dan memastikan harga sesuai dengan kualitas produk. Kata kunci: rebranding, inovasi produk, persepsi harga, minat beli ulang]]>
