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Analysis of the Influence of Endorser and Brand Credibility on Samsung Brand Equity Sani Isah; Eva Andriani; Syah Amin Albadry; Iswahyu Pranawukir; Darmawanto
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.602

This research was conducted with the aim of obtaining explanations and information regarding the influence of brand credibility on the equity of the brand itself. Apart from that, there is the influence of endorser credibility which has a correlation with brand equity. The influence of brand credibility on brand equity and also the influence of brand credibility on the brand equity of Samsung users in Jakarta. This research was conducted in the Jakarta area, presenting around 170 respondents. The method used in this research is a deep purposive sampling method presentation of data and the process of collecting it. Apart from that, path analysis techniques were also carried out in this research. The results of this research show that the credibility of the endorser has a positive influence and also plays a significant role in the credibility of the brand. Brand credibility has quite an important role as a partial mediation by providing influence between endorser credibility and also the equity of the Samsung brand. Samsung must increase the credibility of positive endorsers in order to create strong brand equity.

PENERAPAN METODE CONTEXTUAL TEACHING AND LEARNING (CTL) UNTUK MENDORONG PEMAHAMAN PADA NILAI-NILAI PANCASILA DALAM PEMBELAJARAN PPKN PADA SISWA KELAS IV DI SDN 20 KAMPUNG LORONG TAHUN AJARAN 2023/2024 Eva Andriani; Oskar Hutagaluh; Astaman
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 2 No. 9 (2024): September
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to describe and understand the process of implementing the CTL method to encourage understanding of Pancasila values in PPKn learning, to find out the inhibiting and supporting factors of the CTL method to encourage understanding of Pancasila values in PPKn learning, and to find out the evaluation of the application of the CTL method to encourage understanding of Pancasila values in PPKn learning. This study uses a qualitative approach and the type of research used is descriptive. The results of the study concluded that the process of implementing the CTL method to encourage understanding of Pancasila values involves several important aspects. Teachers relate the subject matter to students' daily experiences, encourage them to find their own problem solutions, and foster curiosity and the habit of asking questions. Learning also involves cooperation between students and the use of media or tools to make the learning process more effective. In addition, repetition of material is carried out to ensure understanding, and assessment is used to determine student achievement results. This method makes learning more contextual and meaningful. The inhibiting factors of the CTL method are as follows: lack of reading books and limited learning time. Supporting factors are as follows: professional teachers in teaching, adequate facilities and infrastructure, and students who are enthusiastic about learning. Evaluation of the application of the CTL method to encourage understanding of Pancasila values in PPKn learning can be concluded that the evaluation and assessment process is carried out systematically and continuously in education. In practice, the use of various evaluation methods, such as written tests, oral tests, and observations.

THE ROLE OF THE PAWANG UTEN IN DISASTER MANAGEMENT (PERSPECTIVES ON ADAT GLE MAINTENANCE IN SERBAJADI SUBDISTRICT, ACEH TIMUR REGENCY) Eva Andriani; Indra Indra; Nazli Ismail
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 9 (2023): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i9.223

This study aims to determine the effectiveness of the role of pawang uten in disaster management which includes exogenous latent variables, namely the adat gle maintenance while the endogenous latent variable is disaster management. To analyze the relationship between these variables, this study uses an analytical tool namely SmartPLS (Partial Least Square). Based on the results of the analysis and discussion of the research, it can be concluded that the role of pawang uten in adat gle maintenance it is in disaster management is yet to be seen. This is because the adat gle maintenance in Serbajadi Subdistrict only considered symbolic by the community when it will enter or manage the forest and internal responsibility for adat gle maintenance absolutely given to the pawang uten.

The Value of Religious Moderation in the Learning of Islamic Religious Education and Characteristics of Class XI Students at SMK Negeri 1 Lumajang Indonesia Arifatul Ma’ani; Imam Syaifudin; Nur Avita Khoirunnisa; Bopel Wasianto; Syovinatus Sholicha; Eka Ismaya Indra Purnamanita; Eva Andriani
International Journal of Educational Research Excellence (IJERE) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijere.v2i2.510

The number of cases of intolerance that have occurred in Indonesia, especially in educational institutions, shows that there is a lack of tolerance in them. This should be immediately addressed by educational institutions to create conducive school conditions. In the world of education, students are a group that is very prone to being swept up by the currents of religious radicalism. The age is still very young and still unstable with a fiery enthusiasm, as well as the longing to practice religion more thoroughly, making young people the target of radical groups who preach religious understanding and attitudes that are rigid and tend to be shallow. On the other hand, at the same time, religious liberalism has also begun to infiltrate some young people, namely high school students. Because of that, the world of education has a role to fortify students so that they can always be in the middle, not taking sides to the left and right, guiding students to be fair, the middle position makes a person visible to anyone from different angles.

The Influence of Learning Outside the Class on the Quality of Students' Al-Qur'an Memory at the Qur'an Elementary School Bahrusysyfa' Sukodono, Lumajang Regency, Indonesia Syovinatus Sholicha; Imam Syaifudin; Azuan Syahiri; Arifatul Ma’ani; Eka Ismaya Indra Purnamanita; Bopel Wasianto; Eva Andriani
International Journal of Educational Research Excellence (IJERE) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijere.v2i2.511

Development of human resource capabilities including students in it is through a learning process. With this learning process students gain knowledge and skills, all of which students can acquire through the learning process, especially religious learning which has an important role in developing students' attitudes and spirituality. Basically a teacher should be able to implement a learning in which active interaction can be created between the teacher and students, fellow students and students with their environment. With learning like this it is hoped that students' understanding of religion can be better. On the other hand, a sense of belonging, loving the environment can also be embedded. Outdoor learning or learning outside the classroom indirectly reminds students that learning is not always done in the classroom. With learning like this it gives students room to add more memorization and provide the best quality for good Al Qur'an memorization. Because learning outside the classroom can create interactions between teachers and students, students and students as well as students and their environment. By trying to keep students happy to learn and memorize, of course, it will have an impact on students' understanding of murojaah memorizing the Koran, so that what is called competence in the quality of memorizing the Koran will be achieved. A teacher should be able to implement a learning in which an active and pleasant interaction is created between the teacher and students.

Analysis of the Influence of Endorser and Brand Credibility on Samsung Brand Equity Sani Isah; Eva Andriani; Syah Amin Albadry; Iswahyu Pranawukir; Darmawanto
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.602

This research was conducted with the aim of obtaining explanations and information regarding the influence of brand credibility on the equity of the brand itself. Apart from that, there is the influence of endorser credibility which has a correlation with brand equity. The influence of brand credibility on brand equity and also the influence of brand credibility on the brand equity of Samsung users in Jakarta. This research was conducted in the Jakarta area, presenting around 170 respondents. The method used in this research is a deep purposive sampling method presentation of data and the process of collecting it. Apart from that, path analysis techniques were also carried out in this research. The results of this research show that the credibility of the endorser has a positive influence and also plays a significant role in the credibility of the brand. Brand credibility has quite an important role as a partial mediation by providing influence between endorser credibility and also the equity of the Samsung brand. Samsung must increase the credibility of positive endorsers in order to create strong brand equity.

Transforming Commerce: A Bibliometric Exploration of E-Commerce Trends and Innovations in the Digital Age Legito, Legito; Eva Andriani
The Eastasouth Journal of Information System and Computer Science Vol. 1 No. 01 (2023): The Eastasouth Journal of Information System and Computer Science (ESISCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esiscs.v1i01.129

The digital era has ushered in a transformative shift in commerce, culminating in the rise of e-commerce as a dominant force in the global market. This study employs a comprehensive bibliometric analysis, utilizing VOSviewer, to delve into the intricate fabric of e-commerce trends and innovations within the context of the digital age. Through the exploration of publication trends, co-authorship networks, keyword clustering, citation patterns, and emerging technologies, this research maps the intellectual terrain of e-commerce research. The findings illuminate the multidimensional evolution of e-commerce, from personalized mobile experiences to the integration of cutting-edge technologies. The analysis highlights pivotal contributions, collaborative dynamics, and emergent themes, providing a holistic understanding of how commerce has been reshaped in the digital age.

Emerging Technologies and Marketing Strategy: A Bibliometric Review of Digital Marketing and Innovation Legito, Legito; Eva Andriani
The Eastasouth Journal of Information System and Computer Science Vol. 1 No. 01 (2023): The Eastasouth Journal of Information System and Computer Science (ESISCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esiscs.v1i01.130

The landscape of marketing strategies is undergoing a profound transformation fueled by the rapid emergence of technologies. This study employs a comprehensive bibliometric analysis to explore the dynamic relationship between emerging technologies, marketing strategies, digital marketing, and innovation. Through co-citation analysis, bibliographic coupling, keyword co-occurrence analysis, and VOSviewer visualizations, the research objectives are achieved, unraveling trends, influential authors, institutions, and research themes within the multidimensional field. Findings underscore the multidisciplinary nature of the domain, highlighting clusters ranging from customer satisfaction and digital platforms to market orientation and social media marketing. Prominent keywords like "Social Medium," "Performance," and "Digital Transformation" reveal the industry's focus on platforms, effectiveness assessment, and adaptability. Keywords with fewer occurrences, such as "Product Innovation" and "Artificial Intelligence," pinpoint specialized areas of exploration. The study contributes a holistic understanding of the evolving relationship between emerging technologies and marketing strategies, informing future research directions and guiding innovative practices in the digital era.

Revolutionizing Business Operations: A Bibliometric Analysis of Enterprise Systems and Organizational Efficiency Nanny Mayasari; Eva Andriani; Anas Romzy Hibrida
The Eastasouth Journal of Information System and Computer Science Vol. 1 No. 01 (2023): The Eastasouth Journal of Information System and Computer Science (ESISCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esiscs.v1i01.134

This research paper presents a comprehensive bibliometric analysis focused on the intersection of enterprise systems and organizational efficiency, with the aim of understanding their role in revolutionizing business operations. The study examines the scholarly landscape surrounding Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and Supply Chain Management (SCM) systems. Through a meticulous exploration of peer-reviewed articles, the analysis identifies key trends, influential authors, significant themes, and research gaps within the domain. By synthesizing and analyzing a vast body of literature, this study offers insights into the evolution of enterprise systems, their implications for organizational efficiency, and directions for future research.

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