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All Journal Southeast Asia Journal of Graduate of Islamic Business and Economics Lunggi Journal Cross-Border Journal of Business Management Prosiding Seminar Nasional Indonesia
Oskar Hutagaluh
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH LABEL HALAL, HARGA, DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK LIPSTIK PADA MAHASISWI PROGRAM STUDI EKONOMI SYARIAH INSTITUT AGAMA ISLAM SULTAN MUHAMMAD SYAFIUDDIN SAMBAS Emelia; Sri Deti; Oskar Hutagaluh
Cross-Border Journal of Business Management Vol. 3 No. 1 (2023): Cross-Border Journal of Business Management
Publisher : Institut Agama Islam Sultan Muhammaad Syafiuddin Sambas

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Abstract

Appearance is a psychological portrait, like a tool to communicate with others. The large number of people who want and need beauty care products will greatly help shape the market potential for beauty care products, so that many companies are taking advantage of this opportunity to produce cosmetics according to their needs. The needs and desires of consumers for cosmetics can lead to increasingly fierce competition in the cosmetic industry market. This study aims to determine the effect of Halal Labels, Prices and Advertising on Lipstick Product Purchasing Decisions in Islamic Economics Study Program Students, Faculty of Islamic Economics and Business, Islamic Institute of Religion, Sultan Muhammad Syafiuddin Sambas. The subjects of this study were female students of the Islamic Economics Study Program, Faculty of Islamic Economics and Business with a total sample of 74 female students. The object of this study is Halal Labels, Prices and Advertising on the Purchase Decision of Lipstick Products. The method used is quantitative with the type of research that is field research. This study uses multiple linear regression analysis method. The sample selection technique used is purposive sampling. The analytical method used in this study includes validity test, reliability test, classic assumption test and hypothesis testing through multiple linear regression analysis test. The results show that Halal label has a positive effect on purchasing decisions, this can be seen from the significance of 0.001 < 0.05 and can be seen from the tcount of 3.616, which means tcount 3.616 > ttable 1.66691; price has a no effect on purchasing decisions, this can be seen from the significance of 0.045 < 0.05 and can be seen from tcount of 1,045 which means tcount of 1,045 > ttable of 1,66691; and advertising has a positive effect on purchasing decisions, this can be seen from the significance of advertising of 0.017 < 0.05 and can be seen from tcount of 2.456 which means tcount 2.456 > ttable 1.66691.
Prospects and Potential For Developing Halal Tourism In Sambas District As A Border Area Of Indonesia – Malaysia Oskar Hutagaluh; Muslimin H Kara; Abdul Wahid Haddade; Sumar’in
SOUTHEAST ASIA JOURNAL oF GRADUATE OF ISLAMIC BUSINESS AND ECONOMICS Vol. 3 No. 3 (2025): January
Publisher : Pascasarjana, Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/sajgibe.v3i3.3611

Abstract

This research aims to identify the potential and prospects for the development of halal tourism in Sambas Regency, a strategic border area between Indonesia and Malaysia. The research method used is descriptive qualitative through field data collection and in-depth analysis of various aspects supporting halal tourism, such as culture, natural resources, and government policies. The research results indicate that Sambas Regency has great potential to develop into a leading halal tourism destination due to its diverse Islamic culture, strategic geographical position, and commitment from the local government. However, the research also revealed constraints in the form of limited infrastructure and human resources that need to be improved. This research implies the need for integrated and innovative policies in developing halal tourism in Sambas Regency to enhance competitiveness at the national and international levels and to encourage local economic growth.
INCREASING BRAND AWARENESS THROUGH CONTENT MARKETING Silvia Ekasari; Oskar Hutagaluh
Prosiding Seminar Nasional Indonesia Vol. 2 No. 1 (2024): Prosiding Seminar Nasional Indonesia
Publisher : CV. Adiba Aisha Amira

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In an increasingly competitive digital age, increasing brand awareness is both a challenge and a vital necessity for every business. Content marketing has emerged as an effective strategy to address this challenge. The research method in this study uses literature. The results revealed that the success of content marketing depends on several key factors: a deep understanding of the target audience, consistency in the production and distribution of high-quality content, optimisation for search engines (SEO), and seamless integration with other digital marketing strategies. The study also identifies common challenges in content marketing implementation, including difficulties in measuring ROI, maintaining content consistency, and competing in an increasingly crowded content landscape.
THE ROLE OF INCLUSIVE FINANCE IN REDUCING ECONOMIC INEQUALITY Loso Judijanto; Oskar Hutagaluh
Prosiding Seminar Nasional Indonesia Vol. 2 No. 1 (2024): Prosiding Seminar Nasional Indonesia
Publisher : CV. Adiba Aisha Amira

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Abstract

Economic inequality is one of the global challenges that continues to be a concern for many countries. In an effort to address this issue, inclusive finance has emerged as a promising strategy. This study uses literature research method. The results show that inclusive finance has significant potential in reducing economic inequality through several mechanisms. First, by expanding access to formal financial services, inclusive finance enables low-income groups to save, obtain credit, and make investments. Second, inclusive finance programmes can improve financial literacy and encourage better financial decision-making. Third, inclusive finance supports the development of micro, small and medium enterprises (MSMEs), which play an important role in job creation and inclusive economic growth.
STRATEGI PENGEMBANGAN USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) DI WILAYAH PERBATASAN POS LINTAS BATAS NEGARA (PLBN) ARUK Nur Indah Sari; Oskar Hutagaluh; Desi Yuniarti
Lunggi Journal Vol. 4 No. 1 (2026): Lunggi Journal: Literasi Unggulan Ilmiah Multidisipliner
Publisher : Institut Agama Islam Sultan Muhammaad Syafiuddin Sambas

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Abstract

Pembangunan kawasan perbatasan negara merupakan agenda strategis nasional yang diarahkan tidak hanya pada aspek pertahanan dan keamanan, tetapi juga pada peningkatan kesejahteraan masyarakat melalui penguatan ekonomi lokal. Dalam konteks ini, Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting sebagai penggerak ekonomi di kawasan perbatasan, termasuk di wilayah Pos Lintas Batas Negara (PLBN) Aruk, Kabupaten Sambas. Meskipun telah didukung oleh pembangunan infrastruktur perbatasan, revitalisasi pasar rakyat, dan pembangunan gudang non-Sistem Resi Gudang (non-SRG), UMKM di kawasan PLBN Aruk masih menghadapi berbagai kendala, seperti keterbatasan akses pembiayaan, lemahnya integrasi rantai pasok, serta belum optimalnya pemanfaatan peluang pasar lintas negara. Penelitian ini bertujuan untuk merumuskan strategi pengembangan UMKM di kawasan perbatasan PLBN Aruk secara terintegrasi dan berkelanjutan. Metode penelitian yang digunakan adalah pendekatan kualitatif melalui studi literatur dengan menganalisis dokumen kebijakan, laporan pemerintah, data statistik, dan artikel ilmiah yang relevan. Hasil analisis menunjukkan bahwa pengembangan UMKM di kawasan PLBN Aruk memerlukan sinergi antara pengelolaan PLBN, revitalisasi pasar rakyat, dan optimalisasi gudang non-SRG sebagai infrastruktur distribusi dan logistik. Strategi tersebut diharapkan mampu memperkuat rantai nilai UMKM, meningkatkan daya saing, serta mendorong keberlanjutan ekonomi lokal di kawasan perbatasan Kabupaten Sambas.
Dinamika Kewirausahaan di Kawasan Perbatasan Pos Lintas Batas Negara Aruk: Profil Wirausaha Lokal di Sajingan Besar dan Pengaruh PLBN terhadap Pertumbuhan Usaha Perdagangan dan Jasa Humaidi, Riki; Oskar Hutagaluh; Desi Yuniarti
Cross-Border Journal of Business Management Vol. 6 No. 1 (2026): Cross-Border Journal of Business Management
Publisher : Institut Agama Islam Sultan Muhammaad Syafiuddin Sambas

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Abstract

This study aims to analyze the dynamics of local entrepreneurship in Sajingan Besar District, a border economic area, and to examine the influence of the Aruk Cross-Border Post (PLBN) on the emergence of new businesses in the trade and services sectors. Furthermore, this study assesses the role of training and empowerment facilitated by the National Border Management Agency (BNPP) in fostering community entrepreneurial capacity. The study used a qualitative approach with descriptive methods through interviews, observation, and documentation with local business actors, village officials, PLBN managers, and entrepreneurship training participants. The results indicate that the Aruk PLBN serves as a growth pole, encouraging the emergence of trade kiosks, transportation services, culinary delights, and lodging businesses. Key driving factors include increased accessibility, cross-border mobility, the availability of tourist markets, and the BNPP's entrepreneurship training program. However, obstacles remain, including limited capital, business literacy, and business diversification. This study emphasizes the importance of integrating infrastructure development with local economic empowerment to create sustainable entrepreneurship in the border region.
Co-Authors Abdul Wahid Haddade Adekni Adekni Asmija Ika Bella Astaman Bayu Bayu Desi Yuniarti Elsa Mulya Karlina Emelia Eva Andriani Humaidi, Riki Jum’an Jum’an Kurniatika Kurniatika Loso Judijanto Maryati Maryati Muslimin Kara Muspian Muspian Nur Indah Sari SILVIA EKASARI Siswahyudianto Sri Deti Sumar’in Wulandari Wulandari