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PENGARUH LABEL HALAL, HARGA, DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK LIPSTIK PADA MAHASISWI PROGRAM STUDI EKONOMI SYARIAH INSTITUT AGAMA ISLAM SULTAN MUHAMMAD SYAFIUDDIN SAMBAS Emelia; Sri Deti; Oskar Hutagaluh
Cross-Border Journal of Business Management Vol. 3 No. 1 (2023): Cross-Border Journal of Business Management
Publisher : Institut Agama Islam Sultan Muhammaad Syafiuddin Sambas

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Abstract

Appearance is a psychological portrait, like a tool to communicate with others. The large number of people who want and need beauty care products will greatly help shape the market potential for beauty care products, so that many companies are taking advantage of this opportunity to produce cosmetics according to their needs. The needs and desires of consumers for cosmetics can lead to increasingly fierce competition in the cosmetic industry market. This study aims to determine the effect of Halal Labels, Prices and Advertising on Lipstick Product Purchasing Decisions in Islamic Economics Study Program Students, Faculty of Islamic Economics and Business, Islamic Institute of Religion, Sultan Muhammad Syafiuddin Sambas. The subjects of this study were female students of the Islamic Economics Study Program, Faculty of Islamic Economics and Business with a total sample of 74 female students. The object of this study is Halal Labels, Prices and Advertising on the Purchase Decision of Lipstick Products. The method used is quantitative with the type of research that is field research. This study uses multiple linear regression analysis method. The sample selection technique used is purposive sampling. The analytical method used in this study includes validity test, reliability test, classic assumption test and hypothesis testing through multiple linear regression analysis test. The results show that Halal label has a positive effect on purchasing decisions, this can be seen from the significance of 0.001 < 0.05 and can be seen from the tcount of 3.616, which means tcount 3.616 > ttable 1.66691; price has a no effect on purchasing decisions, this can be seen from the significance of 0.045 < 0.05 and can be seen from tcount of 1,045 which means tcount of 1,045 > ttable of 1,66691; and advertising has a positive effect on purchasing decisions, this can be seen from the significance of advertising of 0.017 < 0.05 and can be seen from tcount of 2.456 which means tcount 2.456 > ttable 1.66691.
ANALISIS GAYA BELAJAR SISWA KELAS VII DALAM MEMAHAMI MATERI FIQIH THAHARAH DI SMPS IT SULTHONIYAH SAMBAS TAHUN PELAJARAN 2023-2024 Adekni Adekni; Oskar Hutagaluh; Muspian Muspian
JIP: Jurnal Ilmu Pendidikan Vol. 2 No. 10 (2024): Oktober
Publisher : CV. Adiba Aisha Amira

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Abstract

This thesis discusses students' learning styles in understanding thaharah fiqh material at SMPS IT Sulthoniyah Sambas. This research has three research objectives including the following; First, to find out the understanding of class VII students at SMPS IT Sulthoniyah Sambas. Second, to find out what the learning styles of class VII students are in the Thaharah fiqh subject at SMPS IT Sulthoniyah Sambas. Third, to find out the evaluation of the learning outcomes of class VII students on fiqh thaharah material at SMPS IT Sulthoniyah Sambas. This research uses a descriptive qualitative approach. This type of research is field research (filed research). There are three types of data collection techniques in this research, namely: observation, interviews, and documentation. Meanwhile, the data analysis techniques used are data reduction, data presentation, verification and drawing conclusions. Then the data validity checking techniques used are source triangulation and technical triangulation. The results of the research are: regarding analysis of student learning styles in understanding fiqh thaharah material at SMPS IT Sulthoniyah Sambas. Students' understanding in the learning process of thaharah fiqh material, namely regarding students' understanding, is quite good. Class VII students prefer the kinesthetic learning style, namely learning by practicing directly related to the material and being helped to explain by the teacher, this has a positive impact on students. The learning outcomes of class VII students after the teacher carried out the evaluation were improved and all were above average or KKM. With the kinesthetic learning style that the teacher has implemented, this can make students more active compared to just explaining the material.
COMMUNITY SERVICE STRATEGY: OPTIMISING THE POTENTIAL OF MSMEs IN THE VILLAGE Wulandari Wulandari; Maryati Maryati; Oskar Hutagaluh
JOURNAL OF COMMUNITY DEDICATION Vol. 4 No. 4 (2024): NOVEMBER
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

Community service that focuses on optimising the potential of Micro, Small and Medium Enterprises (MSMEs) in villages is a strategic step to improve the welfare and living standards of local communities. This activity begins with the identification of the potential and constraints faced by MSMEs in the area, followed by a comprehensive analysis that helps map out the most relevant interventions. This approach includes skills training, access to capital, and more effective and efficient marketing of products. The active involvement of local communities in MSME development increases the sense of ownership and responsibility for the sustainability of the programme. Collaboration with the government, educational institutions and the private sector is also crucial to provide holistic support. Various forms of concrete support, such as training, technical assistance, and development of marketing networks, are expected to bring positive impacts to small businesses in villages. In this digital era, the utilisation of information technology is key in expanding market reach and improving operational efficiency of rural MSMEs. The implementation of e-commerce and digital marketing allows MSMEs to access a wider market and market their products nationally and internationally. In addition, technology also provides easier access to important information and resources that can support business development. The success and sustainability of this strategy depends on regular evaluation and the ability to adapt the programme based on the results. Continuous programme adjustments ensure that the strategy remains relevant and effective in the face of changing conditions on the ground. Thus, optimising the potential of MSMEs in the village is expected to have a sustainable positive impact, not only for the business actors, but also for the village economy as a whole.
STRATEGI PEMASARAN JAMUR TIRAM DALAM MENINGKATKAN VOLUME PENJUALAN DITINJAU DARI PERSPEKTIF EKONOMI SYARIAH: (Studi Kasus Di Roemah Jamoer Ikram Desa Puringan Kecamatan Teluk Keramat) Asmija Ika Bella; Oskar Hutagaluh; Jum’an Jum’an
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 2 No. 9 (2024): September
Publisher : ADISAM PUBLISHER

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Abstract

Marketing strategy is making decisions about costs, marketing, marketing mix, marketing allocation in relation to expected environmental conditions and competitive conditions. Marketing strategy is very important to measure the success of a business. The marketing strategy applied at Roemah Jamoer Ikram is well, it could be sent from the 3 (Three) years ago that production could be continued to grow so that it creates new products such as Jamur Crispy. This study aims to determine the marketing strategy in increasing sales volume and sharia economic review in the marketing strategy of Jamur Tiram in Roemah Jamoer Ikram.This research uses a descriptive qualitative approach and includes the type of case study research. Data collection techniques used are observation, interview, and documentation. The primary data source is the owner of Jamur Tiram production in Roemah Jamoer Ikram and the secondary data source is from written sources relating to the marketing strategy of Jamur Tiram. Research data analysis techniques are data reduction, data presentation, and conclusions or verification of research data. The data techniques used are the degree of confidence and continuous observation.Based on the results of the study concluded that Roemah Jamoer Ikram has implemented a marketing mix strategy that uses 5P variable are Product, Price, Place, Promotion, and People. Based on viewed by the perspective of sharia economics related to marketing strategies at Roemah Jamoer Ikram, it has implemented what the prophet Muhammad Saw, namely by prioritizing the nature of: Shiddiq, Amanah, Fathanah, Tabligh, and Istiqamah.
PENERAPAN METODE CONTEXTUAL TEACHING AND LEARNING (CTL) UNTUK MENDORONG PEMAHAMAN PADA NILAI-NILAI PANCASILA DALAM PEMBELAJARAN PPKN PADA SISWA KELAS IV DI SDN 20 KAMPUNG LORONG TAHUN AJARAN 2023/2024 Eva Andriani; Oskar Hutagaluh; Astaman
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 2 No. 9 (2024): September
Publisher : ADISAM PUBLISHER

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Abstract

This study aims to describe and understand the process of implementing the CTL method to encourage understanding of Pancasila values ​​in PPKn learning, to find out the inhibiting and supporting factors of the CTL method to encourage understanding of Pancasila values ​​in PPKn learning, and to find out the evaluation of the application of the CTL method to encourage understanding of Pancasila values ​​in PPKn learning. This study uses a qualitative approach and the type of research used is descriptive. The results of the study concluded that the process of implementing the CTL method to encourage understanding of Pancasila values ​​involves several important aspects. Teachers relate the subject matter to students' daily experiences, encourage them to find their own problem solutions, and foster curiosity and the habit of asking questions. Learning also involves cooperation between students and the use of media or tools to make the learning process more effective. In addition, repetition of material is carried out to ensure understanding, and assessment is used to determine student achievement results. This method makes learning more contextual and meaningful. The inhibiting factors of the CTL method are as follows: lack of reading books and limited learning time. Supporting factors are as follows: professional teachers in teaching, adequate facilities and infrastructure, and students who are enthusiastic about learning. Evaluation of the application of the CTL method to encourage understanding of Pancasila values ​​in PPKn learning can be concluded that the evaluation and assessment process is carried out systematically and continuously in education. In practice, the use of various evaluation methods, such as written tests, oral tests, and observations.
STRATEGI PEMBELAJARAN MELALUI PEMBERIAN REWARD UNTUK MENINGKATKAN MOTIVASI BELAJAR SISWA KELAS III SDN 01 MENTAWA TAHUN PELAJARAN 2023-2024 Kurniatika Kurniatika; Oskar Hutagaluh; Bayu Bayu
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 2 No. 11 (2024): November
Publisher : ADISAM PUBLISHER

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Abstract

This thesis discusses Learning Strategies Through the Provision of Rewards to Increase the Learning Motivation of Grade III Students of SDN 01 Mentawa for the 2023-2024 Academic Year. This research has two objectives, namely: 1) Implementation of reward strategies to increase student learning motivation. 2) Impact of student learning motivation or rewarding. This study uses a qualitative approach and a type of phenomenological research. Data collection techniques use interviews, observations, and documentation. Data analysis techniques use data collection, data reduction, data presentation, and conclusion drawn. The technique of checking the validity of the data uses source triangulation and membercheck. The results of the study show that: 1. The implementation carried out by grade III teachers in giving rewards is the first by preparing the lesson plan before teaching, the second is by looking at the situation and condition of the students in the classroom, whether they are ready to learn, the third provides an explanation of the material, the fourth gives questions to students when explaining, and the last one gives rewards both verbal and non-verbal. 2. The impact of the learning motivation of grade III students of SDN 01 Mentawa on the provision of rewards is showing a positive impact on learning motivation, student participation or activeness in learning and student enthusiasm. The form of reward used, both verbal (praise, applause) and non-verbal (rewards), can increase students' activeness in learning so that students feel enthusiastic and motivated to study diligently
NILAI-NILAI PENDIDIKAN AKHLAK DALAM NOVEL TENTANG KAMU KARYA TERE LIYE Muhammad Haris; Oskar Hutagaluh; Elsa Mulya Karlina
Jurnal Ilmu Pendidikan dan Kearifan Lokal Vol. 4 No. 2 (2024): April
Publisher : CV. ADIBA ASIHA AMIRA

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Abstract

This research aims to describe the values of moral education towards Allah SWT in the novel About You by Tere Liye, the values of moral education towards fellow humans in the novel About You by Tere Liye, the values of moral education towards yourself in the novel About You Tere Liye's work. This research uses a qualitative approach with a library research type of research, data collection techniques using document analysis. The data analysis technique used is content analysis. The results of the research show that: 1) The values of moral education towards Allah SWT in the novel About You by Tere Liye are as follows: Faith, piety, sincerity, and gratitude. 2) The values of moral education towards fellow humans in the novel About You by Tere Liye are as follows: Friendship, Fairness, Kindness, Please Help, and Birrul Walidain. 3) The values of moral education towards oneself in the novel About You by Tere Liye are as follows: Shiddiq, Trustworthiness, Patience, Independence, and Hard Work.
Prospects and Potential For Developing Halal Tourism In Sambas District As A Border Area Of Indonesia – Malaysia Oskar Hutagaluh; Muslimin H Kara; Abdul Wahid Haddade; Sumar’in
SOUTHEAST ASIA JOURNAL oF GRADUATE OF ISLAMIC BUSINESS AND ECONOMICS Vol. 3 No. 3 (2025): January
Publisher : Pascasarjana, Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/sajgibe.v3i3.3611

Abstract

This research aims to identify the potential and prospects for the development of halal tourism in Sambas Regency, a strategic border area between Indonesia and Malaysia. The research method used is descriptive qualitative through field data collection and in-depth analysis of various aspects supporting halal tourism, such as culture, natural resources, and government policies. The research results indicate that Sambas Regency has great potential to develop into a leading halal tourism destination due to its diverse Islamic culture, strategic geographical position, and commitment from the local government. However, the research also revealed constraints in the form of limited infrastructure and human resources that need to be improved. This research implies the need for integrated and innovative policies in developing halal tourism in Sambas Regency to enhance competitiveness at the national and international levels and to encourage local economic growth.