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All Journal Jurnal Ekonomi : Journal of Economic Jurnal Ilmiah Manajemen Kesatuan Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Devotion: Journal of Research and Community Service JURNAL ILMIAH GLOBAL EDUCATION MES Management Journal International Journal of Economics (IJEC) Innovative: Journal Of Social Science Research JURNAL ABDIMAS PLJ International Journal of Economics, Management and Accounting
Baskara, Ika
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Strategi Komunikasi Pemasaran Terhadap Consumer Purchase Decision Dompet Digital Rahman, Andri Ali; Baskara, Ika
MES Management Journal Vol. 4 No. 3 (2025): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v4i3.886

Abstract

This study aims to analyze the influence of marketing communication strategies on consumer purchase decisions on digital wallet services. An effective marketing communication strategy is a key factor in increasing consumer interest and purchase decisions in today's digital era. The research method used is a quantitative method with data collection through a questionnaire survey to a number of respondents who use digital financial services. The results of the study show that marketing communication strategies that include advertising, sales promotion, direct marketing, social media communication, and personal sales have a significant influence on consumer purchase decisions. These findings indicate that the use of the right communication strategy can increase consumer understanding of digital wallet services and encourage positive purchase decisions. The study concludes that digital financial service providers need to design targeted and measurable marketing communication strategies to maximize consumer purchase decisions. The practical implications of this study can be used as a guide for digital wallet industry players in designing more effective marketing campaigns in the future.
Pengaruh Gaya Kepemimpinan, Sistem Reward, dan Punishment Terhadap Kinerja Karyawan Said, Umar; Baskara, Ika
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 10 No. 1 (2024): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v10i1.2505

Abstract

This research aims to analyze the influence of leadership style, reward and punishment systems on employee performance. This research method uses a quantitative approach with the SPSS version 26 analysis tool, and a causal associative approach is used to understand the cause-and-effect relationship between the variables studied. The sample consisted of 91 employees. The results of research on the partial T test show that leadership style does not have a significant influence on employee performance. Likewise, the reward system variable also does not have a significant influence on performance, because it exceeds the specified significance value limit. However, the punishment variable has a significant influence on employee performance. Meanwhile, the results of the simultaneous F test show that leadership style, reward and punishment systems together have a significant influence on employee performance. These results may indicate that these factors can influence employee performance collectively. This research provides important insights for management in managing employees and improving organizational performance.
The Role of Employee Multitasking Mediation in the Relationship Between High Performance Work Systems, Employee Performance and Compensation An Nisa, Milenia; Baskara, Ika
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.826

Abstract

A study has shown that there may be a gap in the mediating role of employee multitasking in the relationship between high-performance work systems, employee performance and compensation. Data from target employees was collected using a Google Form questionnaire. A total of 112 employee representatives from companies at PT Bina Karya Prima in the Jakarta and Bekasi areas, Indonesia took part in this research, the sample was selected using the purposive sampling method. The author used the SMART-PLS Structural Equation Model (SEM) to test the research model, and carried out validity and reliability tests using SPSS factor analysis. The findings of this research reveal that employee multitasking has a positive and significant effect on high-performance work systems and employee performance. Finally, there is a control variable, namely compensation. Compensation has a positive and significant effect on high-performance work systems and employee performance. Finally, we found that employee multitasking mediates the positive and significant relationship between high-performance work systems, employee performance and the relationship between high-performance work systems and employee performance on compensation control variables. To unlock the mystery surrounding the relationship between high-performance work systems and employee performance, this research includes the mediating role of employee multitasking and develops a new theoretical framework, namely compensation.
The Role of Electronic Word of Mouth in Mediating the Influence of Social Media on Brand Image and Brand Trust Evelyn, Patriciaa; Arief, Muhammad; Baskara, Ika
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1315

Abstract

The rapid development of technology and information currently encourages coffee shop entrepreneurs to utilize social media as a marketing platform, especially through electronic word of mouth (E-WOM), in conveying information about their products and business premises. An effective viral marketing strategy through social media plays an important role in building a brand image that can influence brand trust. This study aims to analyze the influence of social media, E-WOM, and brand image on increasing brand trust. This study was conducted in Bekasi with a descriptive causality research design, using a quantitative approach and purposive sampling technique. The research data were collected from 175 respondents targeting active Instagram users as the general population and Kopi Tuku lovers in Bekasi as the specific population. The conceptual model analysis was conducted using Path Analysis using the Statistical Package for the Social Sciences (SPSS). The results showed that social media significantly increased E-WOM and brand image. E-WOM was proven to increase brand image and brand trust, while brand image also directly increased brand trust. In addition, social media has a positive influence on brand image and brand trust through E-WOM mediation. This study provides an important contribution for coffee shop entrepreneurs in developing social media-based marketing strategies. By utilizing E-WOM and building a strong brand image, business actors can increase brand trust, which ultimately encourages interest in purchasing products and visits to business premises.
Pengaruh Kegiatan Pemasaran Media Sosial sebagai Faktor Utama Kualitas Hubungan dan Niat Beli pada Produk PT. Royal Pesona Indonesia (SOMETHINC) Kusumaningsih, Dila; Baskara, Ika
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.9201

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui apakah kegiatan pemasaran media sosial, pengalaman pelanggan, dan interaksi online memberikan pengaruh besar terhadap niat beli pada pelanggan dengan kualitas hubungan sebagai mediasi yang memberikan pengaruh secara tidak langsung. Penelitian ini melakukan penyebaran kuesioner kepada 316 pengguna produk somethinc yang melakukan pembelian melalui TikTok Shop dan dipilih dengan metode purposive sampling, kuesioner disebarkan melalui media sosial Twitter. Analisis data menggunakan metode Structural Equation Modelling (SEM) menggunakan software SmartPLS 3.0. Beberapa penemuan yang ada pada penelitian ini adalah Kegiatan Pemasaran Media Sosial, Pengalaman Pelanggan dan Interaksi Online berpengaruh terhadap Kualitas Hubungan. Dan, Kualitas hubungan memiliki pengaruh terhadap Niat Beli, Niat Loyalitas, dan Niat Partisipasi. Implikasi manajerial pada penelitian ini yaitu Kegiatan Pemasaran Media Sosial yang perlu dilakukan dan dijadikan salah satu kegiatan pemasaran yang pokok karena pengaruhnya terhadap sikap dan perilaku pelanggan yang cukup besar. Interaksi online yang perusahaan lakukan perlu ditingkatkan karena perusahaan dijadikan pemilik informasi asli oleh pelanggan.
Analysis of Factors That Influence Tax Avoidance in the Food and Beverage Industry Indrati, Menik; Agustiningsih, Wulandari; Purwaningsih, Eny; Baskara, Ika
Jurnal Ilmiah Global Education Vol. 5 No. 1 (2024): JURNAL ILMIAH GLOBAL EDUCATION, Volume 5 Nomor 1, Maret 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v5i1.2392

Abstract

This study aims to investigate the influence of internal factors on tax avoidance in the food and beverage industry in Indonesia. Variables such as the presence of a Board of Directors, Female Directors, company profitability, laverage and company size are analyzed for the company's tendency to avoid taxes. Data collection was carried out from the financial reports of food and beverage subsector companies listed on the Indonesia Stock Exchange during the 2019-2022 period. Multiple linear regression analysis is used to test the relationship between the independent variable and the dependent variable. The results show that the Board of Directors, profitability, and company size significantly influence tax avoidance in the food and beverage industry. The implications of these findings guide practitioners in designing effective tax strategies to optimize company performance.
Co-Authors Adini Putri, Aisyah Agustiningsih, Wulandari An Nisa, Milenia Arief, Muhammad Baskara, Puspita Chairun Nisa Baskara, Unggul Kustiawan Dewiana, Dewiana Djuarni, Wenny Eny Purwaningsih, Eny Evelyn, Patriciaa Fadli, Jul Aidil Fatrisia, Mixilia Embun Fauziah, Sofi Idianti Hafidz, Gilang Pratama Istianti, Nela Tri Kacaribu, Hendri Kusumaningsih, Dila Menik Indrati Nizarlie, Eriene Iranie Rahman, Andri Ali Rina Anindita Said, Umar Siti Nurlaela Sophiyanto wuryan Sumarni, Iseu Sundoro, Aries Valorie Yang Cen, Ronald Witjaksono, Beny Yudistria, Yuyus