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All Journal Jurnal Administrasi dan Manajemen Pendidikan Mediator: Jurnal Komunikasi
Kurniyawan, Dede
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Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences

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Indonesian Students' Behavior Towards Decision-Making In Choosing Distance Learning (Study On Open And Distance Students) Arisanty, Melisa; Wiradharma, Gunawan; Yulia, Irla; Anam, Khaerul; Kurniyawan, Dede
JAMP : Jurnal Administrasi dan Manajemen Pendidikan Vol 6, No 4 (2023): Volume 6 No 4 Desember 2023
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um027v6i42023p412

Abstract

Abstract: The university needs to know what factors influence student behavior in determining distance learning. It is very necessary as a way to formulate an optimal marketing strategy. This study aimed to determine the influence of student behavior factors consisting of cultural, social, personal, and psychological factors in determining decisions to take distance learning at the Universitas Terbuka. This study's population was UT students registered in the 2023-1 semester, as many as 439,222 students. From this population, there were 10,119 students as respondents with quota sampling techniques from all branch offices throughout Indonesia and abroad. The data analysis technique used is Multiple Linear Analysis with the Enter Method and the SPSS 25.0 for Windows program. The results showed that the student's behavior strongly influenced their decisions in choosing a distance learning system. The main factors shaping student behavior in determining decisions to study remotely are social factors, such as social status and the role of students in society, as well as the personality factors of the students themselves, such as the personal decisions of students in understanding their needs for distance learning systems that are following the conditions they face. In addition to these two factors, cultural factors of residence and student psychology also shape student behavior in determining decisions to study remotely. By knowing these factors, it is hoped can continue to compete with other universities that also organize distance learning courses so that it is always expected to be the first choice of students to participate in the distance learning system.Keywords: Consumer Behavior, Purchasing Decisions, Distance Learning, Multiple Linear Analysis
Campaign Messages of Using Stainless-Steel Straws: A Theory of Planned Behavior Perspective Kurniyawan, Dede
Mediator: Jurnal Komunikasi Vol. 16 No. 1 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v16i1.2175

Abstract

Tackling climate change is the 13th goal in the Sustainable Development Goals (SDGs). One of the simple actions that can be taken to prevent the issue of climate change is the use of environmentally friendly straws, specifically the use of stainless-steel straws. For the public to know about the issue of climate change, social media has an important role. This study aims to see the effect of the exposure of messages on social media related to climate change issues on the behavior to use stainless-steel straws. In addition, this study uses predictors of the Theory of Planned Behavior, namely attitudes, subjective norms, and Perceived Behavioral Control (PBC). Using Structural Equation Modeling (SEM), the study results show that attitudes, subjective norms, and Perceived Behavioral Control (PBC) directly influence intentions and indirectly influence the behavior of using stainless-steel straws. Another finding is that exposure to persuasive messages on social media related to the use of environmentally friendly straws owned by family and close friends also has a direct positive effect on attitudes, subjective norms, Perceived Behavioral Control, and behavioral intentions, which in turn have a positive indirect effect on the behavior of using stainless-steel straws.
Relationship between Gen Z’s Personality and Motivations with TikTok Usage During Pandemic Krisadhi, Risa; Kurniyawan, Dede; Aryawan, Dewi Nandini; Johan, Hanni Shabrina; Ishomi, Muhammad Ikbar
Mediator: Jurnal Komunikasi Vol. 16 No. 2 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v16i2.2665

Abstract

The COVID-19 pandemic has significantly reshaped how people communicate due to restrictions on direct interaction, impacting both mental and physical well-being. Social media, particularly TikTok, gained widespread attention during the pandemic, notably among Gen Z, offering online expression and entertainment to compensate for limited in-person interaction. However, the interplay between Gen Z's personality traits, motivations, and TikTok usage remains relatively unexplored. In order to fill the gap, this research investigates how Gen Z's personality traits influence TikTok media usage, considering the mediating role of motivations during the pandemic. Employing the Uses and Gratifications framework and the Big Five Personality factors, the research collected data from 400 Gen Z participants in the Jabodetabek and then analyzed by Path Analysis. The findings show that personality traits do influence TikTok usage, mediated by motivations for information seeking and sharing, social interaction, escapism and relaxation, as well as norm and trend following. In this research, the classification of the Big Five Personalities was different because the research only found four types of personality in Gen Z: extraversion, conscientiousness and neuroticism, agreeableness, and openness. Gen Z's motivation for using TikTok during the COVID-19 pandemic differs for each personality.
Co-Authors Aryawan, Dewi Nandini Ishomi, Muhammad Ikbar Johan, Hanni Shabrina Khaerul Anam Krisadhi, Risa Melisa Arisanty Wiradharma, Gunawan Yulia, Irla