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All Journal EDU-MAT: Jurnal Pendidikan Matematika Study of Scientific and Behavioral Management (SSBM)
Fadila, Anisa
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Decision Sciences, Operations Research & Management Education Mathematics

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PENGEMBANGAN MEDIA SCRATCH UNTUK MENINGKATKAN MINAT BELAJAR PESERTA DIDIK Fadila, Anisa; Ramadhani, Ramadhani
EDU-MAT: Jurnal Pendidikan Matematika Vol 12, No 1 (2024)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/edumat.v12i1.17244

Abstract

Satu di antara ilmu pengetahuan yang dipelajari pada berbagai jenjang pendidikan adalah matematika. Matematika, bidang aritmetika, serta berpikir matematis untuk pemecahan masalah, memberikan kontribusi terhadap pendidikan dan kehidupan sehari-hari. Namun nyatanya, peserta didik kurang berminat belajar matematika karena kurang menyenangkan, membosankan serta sulit dipahami. Terdapat berbagai upaya dalam mengubah pembelajaran menjadi menyenangkan, satu di antaranya adalah menggunakan media pembelajaran. Sehingga dilakukan penelitian yang ditujukan untuk mengembangkan media Scratch yang valid, praktis, serta efektif untuk meningkatkan minat belajar peserta didik. Jenis penelitian yang digunakan adalah Research and Development (R&D) dengan model ADDIE. Subjek pada penelitian ini adalah peserta didik kelas VII-3 SMP Negeri 2 Deli Tua Tahun Akademik 2022/2023 dengan jumlah 27 siswa. Penelitian ini menggunakan Scratch sebagai objek penelitian. Penelitian ini mengungkapkan bahwa media Scratch valid, praktis, dan efektif untuk meningkatkan minat belajar peserta didik. Media Scratch yang dihasilkan dari penelitian ini layak digunakan sebagai bahan belajar pribadi peserta didik, maupun bahan ajar pendidik di kelas.  Kata kunci: media pembelajaran, Scratch, minat belajar Abstract: One of the sciences studied at various levels of education is mathematics. Mathematics, arithmetic, as well as mathematical thinking for problem-solving, contributes to education and everyday life. However, students are less interested in learning mathematics because they are less fun, boring, and difficult to understand. There are various efforts to change learning to be fun, one of which is using learning media. So research was carried out aimed at developing valid, practical, and effective Scratch media to increase students' interest in learning. The type of research used is Research and Development (R&D) with the ADDIE model. The subjects in this research were students in grade VII-3 of SMP Negeri 2 Deli Tua in Academic Year 2022/2023 with a total of 27 students. This research uses Scratch as a research object. This research reveals that Scratch media is valid, practical, and effective for increasing students' interest in learning. The Scratch media produced from this research is suitable for use as personal learning material for students, as well as teaching material for educators in the classroom. Keywords: learning media, Scratch, interest in learning
DIGITAL MARKETING, ISLAMIC BRANDING, PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DI RUMAH JAHIT AKHWAT Yuli Handayani, Eka; Fadila, Anisa; Sofyan, Andi Syathir
Study of Scientific and Behavioral Management Vol 6 No 2 (2025): The Contribution of Operational Management to Business Sustainability and Product
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v6i2.59865

Abstract

Tujuan: Penelitian ini bertujuan untuk mengkaji pengaruh digital marketing, islamic branding, pelayanan dan harga terhadap keputusan pembelian di rumah jahit akhwat. Metodologi: Paper ini menggunakan pendekatan SEM (Structural Equation Model) berbasis PLS (Partial Least Square). Sampel penelitian sebanyak 131 konsumen Rumah Jahit Akhwat. Hasil: Berdasarkan temuan dari hasil penelitian menunjukkan bahwa konsumen Rumah Jahit Akhwat mengedepankan nilai-nilai Islam dalam pemilihan produk terutama pada produk yang mempunyai Islamic branding. Keterbatasan Penelitian: Selanjutnya bagi peneliti untuk diharapkan penelitian dengan model yang lebih dikembangkan serta menambah konstruk variabel laten yang belum pernah diteliti. Orisinalitas: Penelitian memberikan konstribusi pengetahuan tentang pemasaran online tidak berkontribusi pada konsumen Rumah Jahit Akhwat, dan lebih mengutamakan pada komunitas konsumen. Kata kunci: Digital Marketing, Islamic Branding, Rumah Jahit Akhwat ABSTRACT Objective: This study aims to examine the influence of digital marketing, Islamic branding, service and price on purchasing decisions at Rumah Jahit Akhwat. Methodology: This paper uses the SEM (Structural Equation Model) approach based on PLS (Partial Least Square). The research sample was 131 consumers of Rumah Jahit Akhwat. Results: Based on the findings of the study, it shows that consumers of Rumah Jahit Akhwat prioritize Islamic values ​​in choosing products, especially products that have Islamic branding. Research Limitations: Furthermore, researchers are expected to conduct research with a more developed model and add latent variable constructs that have never been studied. Originality: The study contributes knowledge about online marketing that does not contribute to consumers of Rumah Jahit Akhwat, and prioritizes the consumer community.
Co-Authors Ramadhani Sofyan, Syathir Yuli Handayani, Eka