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All Journal KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang Jurnal Inovasi Pendidikan
Wijayanti, Novi
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Economics, Econometrics & Finance Education Other

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Analisis Preferensi Mengenai Minat Beli Pelanggan E-Commerce Wijayanti, Novi; Salma, Nur Athiyah; Malinda, Frisca; Siregar, Juni Astri; Abdullah, Muhammad
KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang Vol. 12 No. 1 (2024): KREATIF
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jk.v12i1.y2024.p29-42

Abstract

Riset ini bertujuan untuk menyelidiki pengaruh harga, keragaman produk, dan kemudahan penggunaan platform terhadap minat belanja di e-commerce Shopee. Metode penelitian yang digunakan adalah metode kuantitatif kausal komparatif, yang bertujuan untuk mengidentifikasi perbedaan persepsi yang memengaruhi minat belanja konsumen dalam tiga generasi: generasi X, generasi Y, dan generasi Z. Teknik pengambilan sampel yang digunakan adalah non-probability sampling dengan jenis purposive sampling, fokus riset ini adalah pada konsumen Shopee di Kota Depok dengan jumlah responden sebanyak 96. Hasil penelitian menunjukkan bahwa variabel harga, keragaman produk, dan kemudahan penggunaan platform memiliki pengaruh baik secara parsial maupun simultan terhadap minat belanja di e-commerce Shopee. Temuan menarik adalah setiap generasi memiliki faktor dominan yang memengaruhi minat belanja mereka. Generasi X cenderung dipengaruhi oleh faktor harga, sementara generasi Y lebih terpengaruh oleh kemudahan penggunaan platform, dan generasi Z cenderung dipengaruhi oleh keragaman produk
Pengaruh Pembelajaran Taman Pendidikan Al-Quran terhadap Pencapaian Kompetensi Baca Tulis Al-Quran Wijayanti, Novi; Astuti, Efi Tri
Edukhasi: Jurnal Inovasi Pendidikan Vol 2 No 2 (2024): Jurnal Inovasi Pendidikan
Publisher : Edu Berkah Khatulistiwa

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Abstract

Al-Quran education is the main thing that must be given to Muslim children, whereas the Al-Quran is the holy book of Muslims. Al-Quran education starts from learning to read and write the Al-Quran, where this learning takes place at school and also outside school hours, namely at the nearest TPQ. This has a huge impact on the development and knowledge of students at school. Al-Quran education at TPQ is more focused and has clearer targets and objectives. This research is field research that uses quantitative methods. The data collection technique involves distributing questionnaires to respondents at SDN 02 Dadapan which is the primary data in this research. The analysis used is simple regression to determine the significance of the influence of variable X on variable Y, and also to determine the magnitude of the influence. The results of this research show that there is a significant influence between TPQ learning on the achievement of Al-Quran reading and writing competency with the results of Tcount > Ttable (3.699 > 2.048) with an influence percentage of 32.8%. With this, TPQ provides benefits to SDN 02 Dadapan, especially in learning to read and write the Al-Quran.
Co-Authors Astuti, Efi Tri Darmayanti, Aquartuti Tri Malinda, Frisca Muhammad Abdullah Salma, Nur Athiyah Siregar, Juni Astri Vanchapo, A.R Vanchapo, Antonius Rino