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All Journal ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat JURNAL ABDIMAS PLJ
Djatmiko, Teguh
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Sosialisasi Digital Marketing Bagi Usaha Mikro Kecil dan Menengah (UMKM) di Desa Jatiluhur Purwakarta Djatmiko, Teguh; Ahadiyat Suryana , Eka; Ubaidillah, Lutfi; Nazmah, Nazmah; Faidah, Nurul
ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2023): ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : STIE Syariah Indonesia Purwakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37726/adindamas.v3i2.477

Abstract

MSME actors in Jatiluhur Village are currently marketing and promoting their business products still using conventional methods, namely by leaving their products in stalls, word of mouth information in this conventional way is considered not to provide satisfactory results. Changes in behavior from conventional to digital marketing have not been maximally matched by the existence of Micro, Small and Medium Enterprises, even though Micro, Small and Medium Enterprises can be trusted as one of the sectors that can encourage economic growth. The application of internet-based marketing or digital technology is one of the very positive hopes for every Micro, Small and Medium Enterprises actor so that they can compete and develop and become the center of economic power for both families, communities and countries. Micro, Small and Medium Enterprises can apply digital marketing, namely social media as a means of communicating and transacting. It is indeed very difficult at first for those who are new to the digital world, but if you are used to it, it is not too difficult, and it is also cheap and also does not need to have special skills, social media is currently considered capable of directly attracting consumer attention. The purpose of this PKM is to socialize digital marketing to Micro, Small and Medium Enterprises (MSMEs) in the Jatiluhur Purwakarta Village environment. This PKM method uses observation and socialization methods. The results of this PKM went well, this PKM program helped change marketing behavior that was still using conventional methods to change towards digitalization. This marketing digitalization socialization utilizes social media platforms that are easy to access and use so that it can increase the confidence of MSME players in promoting or marketing their selling products.
PELATIHAN K3 BAGI TENAGA KERJA DI SEKTOR PERTANIAN DAN PETERNAKAN DI DESA WARNASARI, PANGALENGAN KABUPATEN BANDUNG JAWA BARAT Damiri, Ahmad; Djatmiko, Teguh; Sulaeman, Iman; Susbiyantoro, Susbiyantoro; Firlana, Mira
JURNAL ABDIMAS PLJ Vol. 5 No. 1 (2025): JURNAL ABDIMAS PLJ, Juli 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v5i1.1635

Abstract

Occupational Safety and Health (OSH) is a crucial aspect in supporting productivity and work sustainability, especially in the agriculture and livestock sectors, which carry a high risk of work-related accidents and occupational diseases. This community service activity aims to enhance the understanding and awareness of workers in the agriculture and livestock sectors regarding the importance of applying OSH principles in their daily activities. The activity was carried out on June 13 and 14, 2025, in the 3rd-grade classroom of Palayangan State elementary school, Warnasari Village, Pangalengan Sub-district, Bandung Regency, with a total of 25 participants consisting of vegetable farmers and livestock breeders. The methods used in this training included interactive lectures, group discussions, simulations on the use of personal protective equipment (PPE), and pre-test and post-test evaluations. The results of the activity showed an increase in participants' understanding of basic OSH concepts and their motivation to apply them in their respective businesses. This activity is expected to be an initial step in creating a safer and healthier work culture within the village community.
Co-Authors Ahadiyat Suryana , Eka Ahmad Damiri, Ahmad Firlana, Mira Nazmah Nazmah, Nazmah Nurul Faidah Sulaeman, Iman Susbiyantoro, Susbiyantoro Ubaidillah, Lutfi