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ANALISIS DAMPAK COVID-19 TERHADAP NILAI PERUSAHAAN SEKTOR INDUSTRI BARANG KONSUMSI Ofeser, Fajri; Susbiyantoro, Susbiyantoro
JURNAL LENTERA BISNIS Vol 10, No 1 (2021): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v10i1.396

This study examines the impact of Covid-19 on the firm value in the consumer goods industry sector. This study aims to determine whether there is a significant difference in the firm value of the consumer goods sector between before the Covid-19 pandemic and afterwards. The study used the average firm value in the consumer goods industry four months before the pandemic and four months after the discovery of the Covid-19 case in Indonesia. Sampling using purposive sampling with a sample size of 31 companies which are grouped into four sub-sectors. The study will examine the impact of Covid-19 on the consumer goods industry sector as a whole, as well as partially on each subsector. The data were tested by using the paired sample t-test method. The results showed that there was no significant difference in the company value of the consumer goods industry before and after the Covid-19 case. The results of the partial analysis of each subsector show that the cosmetic and house hold sub- sector and the food and beverage sub-sector have significant differences between before and after the pandemic, while the tobacco manufacturer and pharmaceutical sub-sectors have no significant differences in company value between before and after the pandemic.Key words: Impact of Covid-19, Firm Value, Consumer Goods

ANALISIS PENGARUH HARGA DAN PROMOSI TERHADAP KEPUASAN PEMBELIAN (Studi Kasus Aplikasi Pesan Antar Makanan Online) Susbiyantoro, Susbiyantoro; Harjoko, Harjoko; Almakiyah, Shofa Rosita
JAB (Jurnal Akuntansi & Bisnis) Vol 7, No 02 (2021): Vol.7, No. 02 DESEMBER 2021
Publisher : JAB (Jurnal Akuntansi & Bisnis)

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine the effect of price and promotion on purchasing decisions through the online food delivery application GoFood with the Gojek application. The research sample amounted to 75 respondents were customers. Data was collected through questionnaires, and processing this data using SPSS Version 23.0. The research model used is a descriptive research model which describes systematically and accurately the factors studied. The data testing technique used in this study is the validity test with the calculated r value and the reliability test with Croncbach's Aplha, the data analysis used is linear regression analysis to test and prove the research hypothesis. The results of the study show that price and promotion simultaneously have a positive and significant effect on the decision to purchase GoFood with the Gojek application.Â Keyword: Price, Promotion, Purchase Decision

THE EFFECT OF WORK DISCIPLINE AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT PT AXIA MULTI SARANA KOTA JAKARTA SELATAN Yenni Arnas; Susbiyantoro Susbiyantoro; Yhonanda Harsono
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 1 (2023): IJEBAR, VOL. 07 ISSUE 01, MARCH 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i1.8697

The purpose of this study is to determine the Influence between Work Discipline and Work Environment on Employee Performance at PT. Axia Multi Sarana Kota South Jakarta both partially and simultaneously. The research method uses quantitative research methods with a descriptive approach. The sample used in this study was a saturated sample, which used the entire population of 50 people as a sample. ata analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficient analysis, coefficient of determination analysis, and hypothesis testing. The results showed that there was a positive influence between work discipline and partially employee performance. t-test of 4.193 > ttable of 1.677 then Ha1 is accepted and Ho1 is rejected. The results showed that there was a positive influence between the work environment and employee performance partially. t test of 8.179 > ttable 1.677 then Ha2 is accepted and Ho2 is rejected. The results showed that there was a positive influence between the variables of work discipline and work environment on employee performance simultaneously, where the multiple regression equation Y = 10.424 + 0.075 X1 + 0.683 X2 means a positive effect, The multiple correlation test r = 0.767 belongs to the very strong category, the coefficient of determination is 58.8% and the rest is 41.2% which is influenced by other factors, the F test of F is calculated 33.601 > the ftable 3.195 means that it can be concluded that the variables of work discipline and work environment have a significant effect on employee performance.

CAPACITY BUILDING UNTUK UMKM NAIK KELAS Badriyah; Syafrial, Herry; Setiawan; Susbiyantoro; Sambodja, Edy; Febriyanti
Abdimas Awang Long Vol. 7 No. 1 (2024): Januari, Abdimas Awang Long
Publisher : Sekolah Tinggi Ilmu Hukum Awang Long

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56301/awal.v7i1.1133

This positive trend needs to continue to maintain its growth so that the MSME sector on a large scale is able to overcome the problem of unemployment in Indonesia. MSMEs are part of the independent Indonesian economy and have great potential to improve people's welfare seen from the three roles of MSMEs in the Indonesian economy, including a means of equalizing the economic level of the small people, a means of alleviating poverty and a means of earning foreign exchange for the country. MSME business with small capital is possible for anyone to do. MSME businesses must develop and be known by the wider community, so that their products can be known and consumed by the wider community. MSME branding aims to involve creating and maintaining a strong and positive brand image in the eyes of consumers. Branding is an effort to build an identity that differentiates a product or service from its competitors. The government is committed to increasing the contribution of micro, small and medium enterprises to the economy. However, the results of various MSME empowerment programs that have been implemented by Ministries and Institutions have not been optimal. Therefore, synchronization and harmonization of MSME empowerment programs is needed to increase the effectiveness of program implementation, so that it can increase the contribution of MSMEs to the economy. Through a community service program called "Capacity Building for MSMEs to Upgrade" the aim is not only to help accelerate national economic growth, but as an effort to empower micro businesses to move up to the scale of small businesses which need to be managed in a more targeted and measurable manner. The program is carried out by providing various materials needed to support the empowerment of MSMEs to advance to class.

Analisis Perbandingan Merek Smartphone Apple dan Samsung pada Mahasiswa Fakultas Ekonomi Universitas Swasta di Jakarta Susbiyantoro; Caroline; Aninam, Johny; Nugraha, Aat Ruchiat
Jurnal EMT KITA Vol 7 No 4 (2023): OCTOBER 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i4.1547

The rapid development of the telecommunications sector, especially the smartphone sector, has created fierce competition among different brands to win the hearts of consumers. This study aimed to determine the differences in brand associations between the two market leaders, Apple iPhone, and Samsung, among students of the Faculty of Economics of a private university in Jakarta. Data was collected through a survey of 100 respondents who have used or are currently using products from one of these brands. Data analysis results show a significant difference in brand associations between Apple iPhone and Samsung. The high t value (9.296 > 1.984) confirms that this difference is statistically significant. These results provide valuable information about how these two brands are perceived by students in the School of Economics, which can be used to improve branding and marketing strategies within a market. growing and more competitive. This study makes an important contribution to understanding the dynamics of brand associations in the context of the rapidly evolving smartphone industry.

Building A Generation of Reliable Entrepreneurs Through The Business Management Service Program at SMK Karya Nasional, Kuningan Regency, West Java Susbiyantoro; Ferryal Abadi; Rahayu Tri Utami; Yoeliastuti; Eriene Iranie Nizarlie
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.5648

This Community Service activity was conducted to address the need for enhancing entrepreneurial skills among vocational school students, particularly at SMK Karya Nasional in Kuningan Regency, West Java. Vocational school graduates often face challenges in entering the workforce or starting their own businesses due to limited practical knowledge and skills in business management and entrepreneurship. The primary aim of this activity was to empower students by providing comprehensive training in business management, including topics such as basic business concepts, product development, marketing strategies, and entrepreneurial skills. The method used involved interactive workshops, hands-on practice, and collaboration with local industries to ensure practical application of the knowledge gained. As a result, the students demonstrated improved understanding of business concepts and management techniques, as well as greater confidence in applying these skills. This training also fostered stronger school-industry relations, creating opportunities for collaboration and internships that align education with the demands of the job market. In conclusion, this program successfully equipped students with the foundational skills required to pursue careers in business or entrepreneurship. It is hoped that this initiative can serve as a model for similar programs in other vocational schools, ultimately contributing to the growth of local economies through the development of student-led small and medium enterprises (SMEs).

Building A Generation of Reliable Entrepreneurs Through The Business Management Service Program at SMK Karya Nasional, Kuningan Regency, West Java Susbiyantoro; Abadi, Ferryal; Rahayu Tri Utami; Yoeliastuti; Eriene Iranie Nizarlie
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.5648

This Community Service activity was conducted to address the need for enhancing entrepreneurial skills among vocational school students, particularly at SMK Karya Nasional in Kuningan Regency, West Java. Vocational school graduates often face challenges in entering the workforce or starting their own businesses due to limited practical knowledge and skills in business management and entrepreneurship. The primary aim of this activity was to empower students by providing comprehensive training in business management, including topics such as basic business concepts, product development, marketing strategies, and entrepreneurial skills. The method used involved interactive workshops, hands-on practice, and collaboration with local industries to ensure practical application of the knowledge gained. As a result, the students demonstrated improved understanding of business concepts and management techniques, as well as greater confidence in applying these skills. This training also fostered stronger school-industry relations, creating opportunities for collaboration and internships that align education with the demands of the job market. In conclusion, this program successfully equipped students with the foundational skills required to pursue careers in business or entrepreneurship. It is hoped that this initiative can serve as a model for similar programs in other vocational schools, ultimately contributing to the growth of local economies through the development of student-led small and medium enterprises (SMEs).

Omnichannel Marketing Strategies: Enhancing Customer Experience in the Digital Marketplace Susbiyantoro, Susbiyantoro; Anggarini, Shinta Rahmani, Desy Tri
YUME : Journal of Management Vol 8, No 2 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i2.9163

As digital technologies transform consumer behavior, businesses increasingly adopt omnichannel marketing strategies to meet rising expectations for seamless, personalized experiences. This qualitative study investigates how omnichannel strategies enhance customer experience by analyzing in-depth interviews with customers and marketing professionals across various industries. Thematic analysis revealed four core dimensions influencing experience quality: seamless channel integration, personalization through data synergy, perceived convenience and flexibility, and trust reinforcement via channel consistency. These findings suggest that successful omnichannel strategies depend not only on technological capabilities but also on organizational alignment, data integration, and customer empowerment. The study provides theoretical contributions to experiential marketing and offers practical guidance for businesses seeking to improve engagement and loyalty in the digital marketplace. Recommendations for future research include longitudinal and mixed-method approaches to examine evolving consumer expectations and industry-specific challenges. Keywords: Omnichannel Marketing, Customer Experience, Digital Marketplace, Channel Integration, Personalization, Qualitative Research

CAPACITY BUILDING UNTUK UMKM NAIK KELAS Badriyah; Syafrial, Herry; Setiawan; Susbiyantoro; Sambodja, Edy; Febriyanti
Abdimas Awang Long Vol. 7 No. 1 (2024): Januari, Abdimas Awang Long
Publisher : Sekolah Tinggi Ilmu Hukum Awang Long

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56301/awal.v7i1.1133

This positive trend needs to continue to maintain its growth so that the MSME sector on a large scale is able to overcome the problem of unemployment in Indonesia. MSMEs are part of the independent Indonesian economy and have great potential to improve people's welfare seen from the three roles of MSMEs in the Indonesian economy, including a means of equalizing the economic level of the small people, a means of alleviating poverty and a means of earning foreign exchange for the country. MSME business with small capital is possible for anyone to do. MSME businesses must develop and be known by the wider community, so that their products can be known and consumed by the wider community. MSME branding aims to involve creating and maintaining a strong and positive brand image in the eyes of consumers. Branding is an effort to build an identity that differentiates a product or service from its competitors. The government is committed to increasing the contribution of micro, small and medium enterprises to the economy. However, the results of various MSME empowerment programs that have been implemented by Ministries and Institutions have not been optimal. Therefore, synchronization and harmonization of MSME empowerment programs is needed to increase the effectiveness of program implementation, so that it can increase the contribution of MSMEs to the economy. Through a community service program called "Capacity Building for MSMEs to Upgrade" the aim is not only to help accelerate national economic growth, but as an effort to empower micro businesses to move up to the scale of small businesses which need to be managed in a more targeted and measurable manner. The program is carried out by providing various materials needed to support the empowerment of MSMEs to advance to class.

The Effect Of Promotion And Service Quality On Buying Interest At Online Travel Ticket Applications Susbiyantoro; Nurlia, Titim; Harjoko
Best Journal of Administration and Management Vol 1 No 1 (2022): Best Journal of Administration and Management
Publisher : International Publisher

This study aims to determine the effect of promotion and service quality on buying interest in online travel ticket applications during the Covid-19 pandemic. The research sample was 99 respondents obtained from online questionnaires distributed to respondents who made purchases on the Online Travel Ticket application. The sampling technique used is non-probability sampling. The questionnaires were distributed online via google form and the data processing used SPSS Version 25. The research model used was a descriptive research model that systematically and accurately described the factors studied. The data testing technique used in this research is the validity test with the calculated r value and the reliability test with Croncbach's Aplha, the data analysis used is linear regression analysis to test and prove the research hypothesis. The results show that promotion and service quality simultaneously have a positive and significant effect on buying interest with online travel ticket applications.

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