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All Journal Ilmu dan Budaya Jurnal Antropologi: Isu-Isu Sosial budaya Populis : Jurnal Sosial dan Humaniora Dinamisia: Jurnal Pengabdian Kepada Masyarakat LUGAS Jurnal Komunikasi Journal on Education Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Communicare : Journal of Communication Studies Jurnal Pendidikan dan Konseling Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Widya Komunika: Jurnal Komunikasi Pendidikan Bubungan Tinggi: Jurnal Pengabdian Masyarakat Komunitas : Jurnal Pengabdian Kepada Masyarakat International Journal of Education and Social Science (IJESS) DEVOTE: Jurnal Pengabdian Masyarakat Global Innovative: Journal Of Social Science Research Jurnal Penelitian Pendidikan Indonesia Asian Journal of Social and Humanities Multidisciplinary Indonesian Center Journal
Dwi Kartikawati
Communication Studies Study Program, Universitas Nasional Jakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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COOPERATIVES IN THE ERA OF DIGITALIZATION FROM THE PERSPECTIVE OF INNOVATION DIFFUSION THEORY AT THE CU SEHATI COOPERATIVE IN JAKARTA Dwi Kartikawati; Nurhasanah
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 1 (2025): Vol. 2 No. 1 Edisi Januari 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i1.437

Abstract

This research discusses the change of cooperatives towards digitalization from the perspective of Innovation Diffusion theory from Everett M Rogers at the CU Sehati Cooperative in Jakarta. Digitalization is an important strategy for cooperatives to continue to exist and be relevant during such rapid technological changes. This study uses a qualitative-descriptive approach with case study and literature study methods. The study results show that the implementation of digitalization in the CU Sehati Cooperative is in the innovation stage, with cooperative members as adopters who support the organization's sustainability. The study identifies the key factors influencing technology adoption. It also recommends training cooperative members and strengthening digital infrastructure to accelerate technology adoption so that cooperatives can increasingly contribute to the community's economy.
DIGITAL CAMPAIGN STRATEGY OF GEMARIKAN BY INDONESIA’S MINISTRY OF MARINE AFFAIRS AND FISHERIES Demytri Sulistyadi Wibowo; Dwi Kartikawati
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 3 (2025): Vol. 2 No. 3 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i3.916

Abstract

Indonesia is the world’s second-largest fish producer, yet national fish consumption remains relatively low. To address this gap, the Ministry of Marine Affairs and Fisheries launched the Gemarikan (Eat More Fish) campaign, which has recently shifted to digital platforms such as Instagram, TikTok, and YouTube to reach wider and younger audiences. This study explores the digital communication strategies used in the Gemarikan campaign, employing a constructivist paradigm and descriptive qualitative approach. Data were gathered through interviews, observation of digital channels, and document analysis at the Directorate General of Strengthening the Competitiveness of Marine and Fishery Products. Findings show that the campaign relies on persuasive, visual, collaborative, and educational messaging. While digital media enables interactive and contextual communication, effectiveness is shaped by technical and cultural factors. The study highlights the need for data-driven, adaptive digital communication strategies to promote healthy and sustainable food consumption behavior.  
PENGENALAN KOMUNIKASI KRISIS PADA SISWA-SISWI SMK NEGERI 47 JAKARTA SELATAN Dwi Kartikawati; Nurhasanah Nurhasanah; Purnomo Purnomo
Devote: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 2 (2025): Devote : Jurnal Pengabdian Masyarakat Global, Juni 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v4i2.3898

Abstract

The introduction to the fundamentals of crisis communication is an essential part of the education for Vocational Broadcasting students, considering their active role in the media and broadcasting sector. This program was conducted to equip students of SMK Negeri 47 Jakarta Selatan with basic crisis communication skills, aiming to prepare them to face future communication challenges at both personal and organizational levels. This community service activity targeted Broadcasting students and featured a crisis communication expert along with a practitioner from BRIN (Badan Riset dan Inovasi Nasional). The program included presentations, discussions, and Q&A sessions designed to enhance the students’ understanding and readiness in handling crises. As a result, the students demonstrated improved mental preparedness and the ability to maintain personal and institutional reputations in the digital era. Furthermore, this initiative lays the groundwork for ongoing crisis communication training programs at the school, providing valuable competencies for their future careers.
Co-Authors Demytri Sulistyadi Wibowo Djudjur Luciana Radjagukguk Nurhasanah Nurhasanah Nurhasanah Nurhasanah Nurhasanah Purnomo Purnomo Rahmawati Puspitasari Sekar Ayu Sri Susinih Susanti Yayu Sriwartini