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All Journal Ilmu dan Budaya Jurnal Antropologi: Isu-Isu Sosial budaya Populis : Jurnal Sosial dan Humaniora Dinamisia: Jurnal Pengabdian Kepada Masyarakat LUGAS Jurnal Komunikasi Journal on Education Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Communicare : Journal of Communication Studies Jurnal Pendidikan dan Konseling Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Widya Komunika: Jurnal Komunikasi Pendidikan Bubungan Tinggi: Jurnal Pengabdian Masyarakat COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Komunitas : Jurnal Pengabdian Kepada Masyarakat International Journal of Education and Social Science (IJESS) DEVOTE: Jurnal Pengabdian Masyarakat Global INJURITY: Journal of Interdisciplinary Studies Innovative: Journal Of Social Science Research Jurnal Penelitian Pendidikan Indonesia Asian Journal of Social and Humanities Multidisciplinary Indonesian Center Journal
Dwi Kartikawati
Communication Studies Study Program, Universitas Nasional Jakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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COOPERATIVES IN THE ERA OF DIGITALIZATION FROM THE PERSPECTIVE OF INNOVATION DIFFUSION THEORY AT THE CU SEHATI COOPERATIVE IN JAKARTA Dwi Kartikawati; Nurhasanah
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 1 (2025): Vol. 2 No. 1 Edisi Januari 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i1.437

Abstract

This research discusses the change of cooperatives towards digitalization from the perspective of Innovation Diffusion theory from Everett M Rogers at the CU Sehati Cooperative in Jakarta. Digitalization is an important strategy for cooperatives to continue to exist and be relevant during such rapid technological changes. This study uses a qualitative-descriptive approach with case study and literature study methods. The study results show that the implementation of digitalization in the CU Sehati Cooperative is in the innovation stage, with cooperative members as adopters who support the organization's sustainability. The study identifies the key factors influencing technology adoption. It also recommends training cooperative members and strengthening digital infrastructure to accelerate technology adoption so that cooperatives can increasingly contribute to the community's economy.
DIGITAL CAMPAIGN STRATEGY OF GEMARIKAN BY INDONESIA’S MINISTRY OF MARINE AFFAIRS AND FISHERIES Demytri Sulistyadi Wibowo; Dwi Kartikawati
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 3 (2025): Vol. 2 No. 3 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i3.916

Abstract

Indonesia is the world’s second-largest fish producer, yet national fish consumption remains relatively low. To address this gap, the Ministry of Marine Affairs and Fisheries launched the Gemarikan (Eat More Fish) campaign, which has recently shifted to digital platforms such as Instagram, TikTok, and YouTube to reach wider and younger audiences. This study explores the digital communication strategies used in the Gemarikan campaign, employing a constructivist paradigm and descriptive qualitative approach. Data were gathered through interviews, observation of digital channels, and document analysis at the Directorate General of Strengthening the Competitiveness of Marine and Fishery Products. Findings show that the campaign relies on persuasive, visual, collaborative, and educational messaging. While digital media enables interactive and contextual communication, effectiveness is shaped by technical and cultural factors. The study highlights the need for data-driven, adaptive digital communication strategies to promote healthy and sustainable food consumption behavior.  
PENGENALAN KOMUNIKASI KRISIS PADA SISWA-SISWI SMK NEGERI 47 JAKARTA SELATAN Dwi Kartikawati; Nurhasanah Nurhasanah; Purnomo Purnomo
Devote: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 2 (2025): Devote : Jurnal Pengabdian Masyarakat Global, Juni 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v4i2.3898

Abstract

The introduction to the fundamentals of crisis communication is an essential part of the education for Vocational Broadcasting students, considering their active role in the media and broadcasting sector. This program was conducted to equip students of SMK Negeri 47 Jakarta Selatan with basic crisis communication skills, aiming to prepare them to face future communication challenges at both personal and organizational levels. This community service activity targeted Broadcasting students and featured a crisis communication expert along with a practitioner from BRIN (Badan Riset dan Inovasi Nasional). The program included presentations, discussions, and Q&A sessions designed to enhance the students’ understanding and readiness in handling crises. As a result, the students demonstrated improved mental preparedness and the ability to maintain personal and institutional reputations in the digital era. Furthermore, this initiative lays the groundwork for ongoing crisis communication training programs at the school, providing valuable competencies for their future careers.
The Power-Knowledge Relationship in Media Political Discourse: A Foucauldian Analysis Evisa Nindya Rimadhani; Dwi Kartikawati
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 5 No. 6 (2026): Injurity: Interdiciplinary Journal and Humanity
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v5i6.1543

Abstract

This study examines the power–knowledge relationship in media political discourse through a Foucauldian perspective, focusing on how contemporary digital media construct political truth in the era of platform-based communication. The background of this research lies in the transformation of media from a conventional information channel into a digital ecosystem where algorithms, data-driven systems, and platform infrastructures actively shape political narratives and public perception. The objective of this study is to analyze how media function as a discursive apparatus that produces, regulates, and legitimizes political knowledge in society. The research employs a qualitative approach using a narrative literature review design. Data were collected from relevant scholarly books, peer-reviewed journal articles, and academic publications related to Michel Foucault's concepts of power/knowledge, discourse, governmentality, and subjectivity. The data were analyzed through literature reduction, thematic categorization, and critical interpretation to construct a conceptual synthesis. The findings indicate that media play a central role in constructing regimes of truth through mechanisms of selection, framing, repetition, and exclusion of political narratives. In the digital era, these mechanisms are further intensified by algorithmic systems that govern information visibility and user engagement. The discussion also highlights that digital media not only distribute information but also shape political identity and subjectivity through continuous discursive interaction. In conclusion, media political discourse operates as a dynamic power structure where knowledge is continuously produced and contested. This study emphasizes that understanding media requires a critical awareness of their role in shaping truth, power relations, and political subject formation in the digital age.
COMMUNICATION STRATEGY OF THE NEI-DT FOUNDATION IN BUILDING COMMUNITY TRUST THROUGH A COMMUNITY-BASED HEALTHCARE SERVICE PROGRAM Saviera Zahra Aziza; Dwi Kartikawati
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 3 (2026): Vol. 03 No. 3 Edisi Juli 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i3.2590

Abstract

This study aims to analyze the communication strategy employed by the NEI-DT Foundation in building community trust through a community-based healthcare service program in Tritunggal Hamlet, Banyuasin Regency, South Sumatra, Indonesia. The study is motivated by the importance of organizational communication strategies in enhancing public participation and program legitimacy within rural communities characterized by limited access to information, geographical constraints, and community-oriented social structures. Adopting a constructivist paradigm, this research employs a qualitative approach using an intrinsic case study design. Data were collected through in-depth interviews, non-participant observation, and document analysis involving seven informants, including foundation representatives, community leaders, and program beneficiaries. Data were analyzed using the interactive model of Miles, Huberman, and Saldaña, encompassing data condensation, data display, and conclusion drawing. The findings reveal that the foundation’s communication strategy involves identifying community characteristics, developing simple and contextually relevant messages, utilizing a combination of digital and traditional communication channels, and engaging local leaders as communication intermediaries. Program information is disseminated through village heads, neighborhood leaders, women’s community groups (PKK), social media platforms such as WhatsApp and Facebook, and mosque loudspeaker announcements. The study further demonstrates that the communication pattern reflects the Two-Step Flow of Communication model, in which community leaders function as opinion leaders who mediate organizational messages before they reach the wider community. Community trust is cultivated through the social legitimacy of local leaders, interpersonal communication, direct experiences with program benefits, and the consistency of services provided by the foundation. The study concludes that the effectiveness of community-based organizational communication strategies in rural settings is determined not only by message content and media utilization but also by the organization’s ability to establish interpersonal relationships, adapt communication practices to local cultural contexts, and actively involve community leaders within the communication network. This research contributes to the advancement of community-based organizational communication studies by providing empirical insights into trust-building processes in rural community development programs
Peningkatan Keterbukaan Komunikasi Keluarga Melalui Program 5 Menit Mendengarkan di RPTRA Malinjo Jakarta Selatan Dwi Kartikawati; Nurhasanah Nurhasanah; A.F Sigit Rochadi
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 6 No. 3 (2026): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v6i3.3615

Abstract

Komunikasi yang terbuka merupakan salah satu faktor penting dalam membangun hubungan keluarga yang harmonis, saling percaya, dan mendukung perkembangan psikologis setiap anggota keluarga. Namun, perkembangan teknologi digital, meningkatnya penggunaan gawai, serta kesibukan orang tua telah menyebabkan berkurangnya intensitas komunikasi berkualitas di dalam keluarga. Kondisi tersebut berpotensi menimbulkan kesalahpahaman, konflik, dan menurunkan kualitas hubungan antara orang tua dan anak. Oleh karena itu, diperlukan upaya edukasi yang mampu meningkatkan pengetahuan dan keterampilan masyarakat mengenai pentingnya komunikasi interpersonal yang efektif. Kegiatan Pengabdian kepada Masyarakat ini bertujuan meningkatkan pengetahuan dan keterampilan ibu-ibu dalam menerapkan komunikasi terbuka melalui Program 5 Menit Mendengarkan. Kegiatan dilaksanakan secara daring menggunakan metode edukasi partisipatif yang meliputi penyuluhan, diskusi interaktif, simulasi, dan sesi tanya jawab. Peserta kegiatan berjumlah 17 orang yang terdiri atas ibu-ibu PKK dan anggota komunitas di lingkungan RPTRA Malinjo Pejaten, Jakarta Selatan. Materi yang diberikan mencakup komunikasi interpersonal dalam keluarga, keterbukaan komunikasi, teknik active listening, serta penerapan Program 5 Menit Mendengarkan sebagai kebiasaan komunikasi sehari-hari. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai pentingnya mendengarkan secara aktif sebagai dasar komunikasi yang empatik dan suportif. Peserta juga menunjukkan antusiasme tinggi selama kegiatan, aktif berdiskusi, serta berkomitmen menerapkan Program 5 Menit Mendengarkan dalam kehidupan keluarga. Program ini dinilai mudah diterapkan karena tidak memerlukan biaya maupun waktu yang lama sehingga berpotensi menjadi model edukasi komunikasi keluarga yang dapat direplikasi di berbagai komunitas. Kegiatan ini membuktikan bahwa pendekatan edukasi partisipatif mampu meningkatkan literasi komunikasi keluarga, memperkuat hubungan interpersonal, serta mendorong terbentuknya keluarga yang lebih terbuka, harmonis, resilien, dan adaptif dalam menghadapi tantangan kehidupan di era digital secara berkelanjutan.
The Dynamics of Communal Participatory Communication in the Anticipation of COVID-19 Pandemic on WhatsApp Group Media Dwi Kartikawati
ULTIMA Comm Vol 13 No 1 (2021): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v13i1.1941

Abstract

Abstract This research has been conducted on the dynamics of communal participatory communication on WhatsApp group among residents within a particular neighborhood in Pasar Minggu, Jakarta, in their effort to anticipate COVID-19 pandemic. It ascertains that the effort against the pandemic is not only the responsibility of the government, but also of every individual in the country. Therefore, the role of the neighborhood committee is very crucial, as a government agent, in this endeavor to fight the pandemic. This participatory communication allows for people to create a space to exchange information and knowledge. In regard to this venture, WhatsApp provides virtual public spaces essential to accommodate and establish participatory communication through its Group Chats. The theoretical frameworks used in this qualitative research were participatory communication, the concept of dynamics, WhatsApp as a communication medium and virtual public sphere. The data used in this research were gathered from observing several case studies. The result demonstrated that the participatory communication model conducted through a WhatsApp Group Chat among the residents was established based on 4 (four) components: i.e. heteroglossia linguistics, dialogic elements, polyphony and carnivalesque. The result of this research displayed a co-management communication model conducted by the residents via a virtual public chat room provided by WhatsApp in their attempts to address the COVID-19 pandemic. The dynamics of this communication model established a mechanism that allows for the residents to prevent further proliferation of the virus. From here, protocols were created and to be complied in order to ensure public safety and suppress the spread of this virus. After all, COVID-19 pandemic is not only about the danger of the virus itself, but also the extended effects towards the national economic resilience. Keywords: Parcipatory Communication, Social Media, WhatsApp
Co-Authors A.F Sigit Rochadi Demytri Sulistyadi Wibowo Djudjur Luciana Radjagukguk Evisa Nindya Rimadhani Nurhasanah Nurhasanah Nurhasanah Nurhasanah Nurhasanah Nurhasanah Nurhasanah Purnomo Purnomo Rahmawati Puspitasari Saviera Zahra Aziza Sekar Ayu Sri Susinih Susanti Yayu Sriwartini