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All Journal Outline Journal of Management and Accounting International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities JURNAL RUMPUN MANAJEMEN DAN EKONOMI International Journal of Economics, Commerce, and Management PESHUM
Laras Fitri Aini Hasibuan
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Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences

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The Influence Of Islamic Religious Education In Forming Discipline Character In Students At Medan State University Laras Fitri Aini Hasibuan; Haliza Rahmania Putri; Hendriadi Hasibuan; Ratri Aulia Wijaya; Rama Ardiansyah Tumangger; Hapni Laila Siregar
International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities Vol. 2 No. 2 (2024): May : International Journal of Education, Language, Literature, Arts, Culture,
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/ijellacush.v2i2.862

Abstract

Islamic Religious Education (PAI) has become the most important part of the education curriculum in Indonesia, with the aim of increasing awareness and appreciation of the Islamic religion among the community, especially students. One of the most significant aspects influenced by PAI is the character of discipline. Discipline is the behavior of obeying rules and forming a series of behaviors, namely obedience, obedience, order and regularity. PAI can help students to know and appreciate matters related to discipline in Islam, as well as apply these principles on a daily basis. Therefore, this research was conducted to analyze the influence of Islamic Religious Education on the discipline of Medan State University students  The method used in this research is descriptive quantitative with data collection techniques through questionnaires. The research sample was 30 students selected using the Convenience Sampling technique. The types of data used are primary data and secondary data. The data analysis technique used is descriptive statistical analysis, namely percentage analysis. The results of the research show that the influence of Islamic religious education in forming disciplined character in students at Medan State University has role is important and has a significant influence in shaping students' disciplined character, so it needs to be optimized in the learning process at Medan State University.
STRATEGI PEMASARAN MELALUI PENERAPAN DIGITAL MARKETING PADA UMKM SYAQILA FLOWER Putri Najwa Safitri; Hera Wati; Laras Fitri Aini Hasibuan; Irene Checilia Sihotang; Hendra Saputra
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 3 (2024): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i3.1579

Abstract

This study aims to analyze marketing strategies through the implementation of digital marketing at Syaqila Flower, an SME engaged in the sale of flowers and ornamental plants in Medan, North Sumatra. This research is expected to enhance knowledge about effective marketing strategies for SMEs in the digital era. The research method used is descriptive qualitative with data collection techniques through observation, interviews, and documentation. The informant in this study is the owner of Syaqila Flower. The results show that Syaqila Flower uses Facebook as the main platform for digital marketing, displaying photos and videos of products, including prices, and promoting products. Social media has proven to be effective for marketing as it is not limited by distance and time. Additionally, Syaqila Flower collaborates with third parties. Although effective, there are several areas for improvement, such as the use of influencers, collaboration with other parties, and improving the quality of content on marketplaces. This study shows that digital marketing can be an effective strategy to increase sales and reach a wider range of consumers for SMEs in the digital era.
The Influence Of Social Media and Business Communication On The Development Of The Warkop Seulawah Kupi Business In Medan City Putri Najwa Safitri; Laras Fitri Aini Hasibuan; Irene Checilia Sihotang; Hera Wati; Wisnu Rayhan Adhitya
International Journal of Economics, Commerce, and Management Vol. 1 No. 3 (2024): July : International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v1i3.84

Abstract

The study aims to analyze the influence of business communication and social media on the growth of Warkop Seulawah Kupi in Medan City. The number of customers and popularity of Warkop Seulawah has increased in recent years. It is suspected that the main factor in this development is the effective use of social media and good business communication with suppliers, distributors and other business partners. The method used is quantitative using multiple linear regression analysis techniques . The research results show that the two independent variables of business communication and social media have a positive and significant influence on the business development of Warkop Seulawah. The results provide traditional businesses with an understanding of how important it is to utilize social media and business communications to face competition in the digital era.
The Effect Of Pricing Strategy and Business Capital on UMKM Income In Sidorejo Hilir Medan Laras Fitri Aini Hasibuan; Bio Hasian Siregar; Hera Wati
Outline Journal of Management and Accounting Vol. 4 No. 2 (2025): Desember
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/j8ddpj81

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the Indonesian economy, but still face various challenges that affect their income. This study aims to analyze the influence of pricing strategies and business capital on the income of MSMEs in Sidorejo Hilir, Medan. The research method used is a quantitative approach with data collection techniques through questionnaires given to 30 MSMEs as research samples. The data obtained were analyzed using multiple regression tests with the help of SPSS 23.0 software. The results of the study indicate that pricing strategies do not significantly affect MSME income, while business capital has a positive and significant effect on income. Simultaneously, pricing strategies and business capital have a significant influence on MSME income, with a contribution of 54.6%, while 45.4% is influenced by other factors not examined in this study. The results of this study provide insights for MSME actors to focus more on business strategies on business capital management to increase their income.
Analisis Tingkat Pemahaman Pendaftaran Merk Dagang Dalam Mendukung Keberlanjutan Bisnis UMKM Di Sidorejo Hilir Laras Fitri Aini Hasibuan; Riris Amigo Simatupang; Idrus Hamonangan Pane; Rizky Alhaq Nasution; Nurul Wardani Lubis
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 3 No. 6: Oktober 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v3i6.12150

Abstract

Penelitian ini menganalisis tingkat pemahaman pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Sidorejo Hilir terhadap pendaftaran merek dagang sebagai strategi mendukung keberlanjutan bisnis. Menggunakan pendekatan deskriptif kuantitatif dengan kuesioner sebagai instrumen utama, penelitian ini melibatkan 30 responden dari sektor UMKM. Hasil penelitian membuktikan yakni mayoritas pelaku UMKM mempunyai tingkat pemahaman yang tinggi hingga sangat tinggi terkait pengenalan (88,4%), reputasi (83,7%), kekuatan asosiasi merek (84,8%), dan keunikan merek (79%). Meski demikian, tantangan terkait kesadaran terhadap keunikan merek dan persepsi proses pendaftaran yang kompleks masih ada. Penelitian ini mengindikasikan adanya peningkatan pemahaman dibandingkan studi sebelumnya, namun upaya lebih lanjut diperlukan untuk mengatasi hambatan yang tersisa.
Co-Authors Adhitya, Wisnu Rayhan Bio Hasian Siregar Haliza Rahmania Putri Hapni Laila Siregar Hendra Saputra Hendriadi Hasibuan Hera Wati Idrus Hamonangan Pane Irene Checilia Sihotang Nurul Wardani Lubis Putri Najwa Safitri Rama Ardiansyah Tumangger Ratri Aulia Wijaya Riris Amigo Simatupang Rizky Alhaq Nasution