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All Journal Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Al Fuadiy: Jurnal Hukum Keluarga Islam
Rahma Aniq Aulia
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Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Youtube Sebagai Media Dakwah: (Analisis Isi Pesan Dakwah Ustadz Hannan Attaki Dalam Tema “Mengatasi Sifat Yang Sering Berkeluh Kesah”) Arfian Suryasuciramdhan; Qanitah Salma; Alaika Amaly Khaira; Rahma Aniq Aulia; Hana Zulfia
Al Fuadiy Jurnal Hukum Keluarga Islam Vol. 6 No. 1 (2024): Al Fuadiy : Jurnal Hukum Keluarga Islam
Publisher : Nurul Qarnain College of Sharia Studies, Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/af.v6i1.882

Abstract

Islam is a religion widespread throughout the world, which has its roots in Saudi Arabia, and a religion that teaches teachings that bring goodness to all mankind. Islamic da'wah is increasingly being carried out on social media, such as TikTok, Instagram, YouTube, websites and Telegram. Da'wah is the process of conveying, inviting or calling on other people or the community to embrace, learn and practice religious teachings consciously, so as to awaken and restore the person's natural potential, and be able to live happily in the world. Increased internet use cannot be avoided along with technological developments. YouTube usage continues to increase in several other countries. Ustadz Hanan Attaki, Lc., made the informant interested in the preaching delivered by Ustadz Hanan Attaki on YouTube Hanan Attaki, this is actually targeted at today's young generation because the message is delivered using millennial language and contains a moral message so that listeners can accept Ustadz Hanan Attaki's preaching . Ustadz Hanan Attaki has the ability to motivate someone without being direct.
Pengaruh Media Digital dalam Penggunaan Media Sosial Terhadap Pola Komunikasi Interpersonal pada Remaja Alaika Amaly Khaira; Gisella Aisyah; Hocky Nis Kharisma Dewi; Rahma Aniq Aulia; April Laksana
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 4 (2024): November : TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i4.1376

Abstract

Digital media has a role in establishing two-way communication. Two-way communication itself consists of several factors, one of which is the influence of digital media on interpersonal communication, highlighting the challenges and opportunities that arise. Technological transformations, especially social media, have changed the way individuals interact, creating global connectivity but also reducing emotional engagement and depth of relationships. This research found that although digital media facilitates greater interaction, there are risks to the quality of communication and social skills. Therefore, it is important to manage the use of digital media in order to maintain the quality of effective interpersonal communication. This study focuses on the realm of interpersonal communication, specifically examining the effects of social media on the interpersonal communication of adolescents. The objective is to assess how social media impacts these interactions. The methodology employed is qualitative, with data gathered through literature review and comprehensive interviews with a select group of teenagers. The analysis of qualitative data is an interactive process that begins at the early stages of research and continues until results are obtained. Findings indicate that social media usage does influence the interpersonal communication of teenagers, potentially leading to a decrease in direct interactions and a possible desensitization to real-world situations. It is imperative, therefore, that teenagers are provided with exemplary models of communication.
Strategi Komunikasi Pemasaran di Media Sosial Youtube dalam Membangun Professional Brand Image Alaika Amaly Khaira; Arfian Suryasuciramdhan; Dhiyandra Prasetya Gusti; Fauzan Azima; Rahma Aniq Aulia
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 4 No. 1 (2025): April: Jurnal Ilmu Sosial, Pendidikan Dan Humaniora
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v4i1.2124

Abstract

The development of information and communication technology has brought significant transformation in marketing strategies, especially in building brand image professionally. One of the local products that utilize YouTube social media intensively is Sirup Marjan, which is widely known in Indonesia as a beverage product that is synonymous with the moment of Ramadan. This study aims to identify and analyze the role of Youtube social media in shaping Sirup Marjan's professional image through content strategy, utilization of social media platforms, and emotional approaches in its digital campaigns. This research uses a descriptive qualitative method with a literature study approach and observation of Marjan's digital activities on the YouTube platform. The results show that digital media is not only a promotional tool, but also a key tool in building emotional closeness with audiences, strengthening brand storytelling, and increasing consumer loyalty. Through consistent visualization, evocative narratives, and collaboration with influencers and content creators, Sirup Marjan has succeeded in shaping professional, relevant, and aspirational brand perceptions in the minds of consumers. In addition, the annual Ramadhan-themed campaign became a strategic momentum to strengthen the brand identity that is religious, and has a value of togetherness. The conclusion of this research shows that digital media plays an important role in the process of forming a strong and sustainable branding image, especially for products that want to maintain their existence and competitiveness in the digital era.
Co-Authors Alaika Amaly Khaira April Laksana Arfian Suryasuciramdhan Dhiyandra Prasetya Gusti Fauzan Azima Gisella Aisyah Hana Zulfia Hocky Nis Kharisma Dewi Qanitah Salma