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All Journal Revenue Journal: Management and Entrepreneurship Assyfa Journal of Farming and Agriculture Assyfa Journal of Multidisciplinary Education
Novitasari, Dwi Rizki
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Viral Marketing: Mixue the King of Snow Ice Cream—How does this franchise affect the market? Sungkawati, Endang; Novitasari, Dwi Rizki; Hamad, Salah Ben
Revenue Journal: Management and Entrepreneurship Vol 1 No 2 (2023): Revenue Journal: Management and Entrepreneurship (December)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/rjme.v1i2.274

Abstract

The food and beverage (F&B) industry in Indonesia is experiencing rapid growth with an estimated increase of five to seven percent by the end of 2023. One of the main players attracting attention is Mixue, a snow ice cream franchise that has utilized viral marketing strategies to expand its market share. the market. This research aims to analyze the impact of Mixue's viral marketing strategy on consumer interest and purchasing behavior in the Indonesian market. Using a qualitative descriptive approach, this research combines literature analysis from scientific journals published in the last five years. Data was collected through searches on Google Scholar, Vosviewers, Harzing's Publish, or Perish, with the keywords: "viral marketing", "ice cream franchise", "Mixue", and "consumer purchasing behavior". The research results show that Mixue's viral marketing strategy is successful in increasing brand image and brand awareness, which in turn has a significant impact on consumer interest and purchasing behavior. Additionally, the study found that the combination of product uniqueness and innovative marketing techniques played an important role in Mixue's success in the market.
Alternative waste management: composting and biochar conversion for metal remediation Yuniwati, Eny Dyah; Novitasari, Dwi Rizki; Kamran, Ali
Revenue Journal: Management and Entrepreneurship Vol 1 No 1 (2023): Revenue Journal: Management and Entrepreneurship (June)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/rjme.v1i1.310

Abstract

Palm oil agribusiness drives agricultural economic growth the greatest. Developing palm oil agriculture can solve economic issues. Despite low productivity, swamp areas can be used to grow oil palm plants to increase palm oil production. Due to low plant cultivation technology use from sowing to harvest and soil amelioration, plant productivity needs to be maximized. This study will qualitatively synthesize all research data to investigate biochar and organic materials as soil fertility and productivity supplements in swamp terrain. This study summarises primary research using a systematic review. Peer-reviewed PDF-formatted scientific literature. Journal articles in Indonesian and English on Instagram's usefulness as a digital socialization medium, especially in government institutions, were chosen. The Harzing Publish or Perish software searched Google, ScienceDirect, and Emerald for relevant papers from the past five years. This literature review was synthesized using a narrative method to group similar retrieved data by outcomes measured to meet objectives. According to the results, palm oil biomass waste as compost or biochar is a realistic way to manage organic waste. Biochar can sink atmospheric carbon as a soil amendment by converting biomass into aromatic carbon, which degrades less. This article discusses how waste management increases biological decomposition.
Co-Authors Hamad, Salah Ben Kamran, Ali Mia Nurkanti Shik, Yula Birizqi Sri Nuraini, Sri Suharsiwi Suharsiwi Suharsiwi, Suharsiwi Sungkawati, Endang Yuniwati, Eny Dyah Zamzam, Rohimi