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All Journal Journal of Creative Student Research Jurnal Penelitian Ekonomi Manajemen dan Bisnis Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya Jurnal Strategi Bisnis Teknologi
Silvia Diva Sari
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Transportation

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Journal : Journal of Creative Student Research

 1 
Analisis Posisi Pasar Produk Pasta Gigi Berdasarkan Persepsi Konsumen Silvia Diva Sari; Annisa Muty Nur Ami; Cindy Dwiana Putri; Lenti Susana Saragih
Journal of Creative Student Research Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i6.3003

Abstract

The aim of the author in conducting this research is to analyze and study the positioning or market position of Pepsodent, Ciptadent and Close up brand toothpaste products based on consumer perceptions. This research uses a descriptive qualitative method with a literature study method. In general, Pepsodent, Ciptadent and Close-up toothpastes have the main characteristics of their contents. Pepsodent is the superior choice in terms of packaging size, while Ciptadent stands out in the attributes of taste, color, content, product design and packaging design. Close Up has similarities in terms of packaging attributes to Pepsodent
Co-Authors Annisa Muty Nur Ami Aurora Elise Putriku Cindy Dwiana Putri Fitriani Lubis Joy Stevani Simangunsong Lenti Susana Saragih Nadia Indah Lestari Novita Sari Siboro Sendari Felida Nababan Shandy Hadrianus Saragih Yessi Novitasari Laia Yoga Syahputra