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Penguatan Branding Produk Dangke sebagai Produk Unggulan Kabupaten Enrekang Rahmat Riwayat Abadi; Andi Mustika Amin; Syahir Fadli; Ridfan Rifadly Abadi; Kartika Septiary Musa
Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat Vol. 3 No. 2 (2025): Juni : Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian
Publisher : Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kolaborasi.v3i2.550

Abstract

Dangke is a local food product with high nutritional value that has become an inseparable part of the culture and economy of the community. It is made from traditional cheese typical of Enrekang Regency. Despite having great potential as a superior regional product, Dangke micro, small, and medium enterprises (MSMEs) face various obstacles, especially regarding short product durability (expiration date), simple packaging, lack of product innovation, and less than optimal marketing reach. Therefore, strengthening branding and optimizing marketing is crucial to increasing the competitiveness and desirability of Dangke MSMEs. This community service aims to analyze existing conditions, formulate, and implement strategies to strengthen Dangke product branding. The implementation methods include initial surveys, SWOT analysis training, comprehensive training and education on branding (brand identity, visual design), as well as implementation assistance and evaluation of travel impacts. Participatory and community-based approaches are at the heart of this activity. The results of the community service are expected to increase Dangke brand awareness, encourage innovation of derivative products (for example, dangke crackers with innovative flavors and packaging), expand distribution channels (including digital marketing), and ultimately increase sales and income of Dangke MSMEs. This program also has the potential to strengthen the local economy, preserve cultural heritage, and become a model for developing traditional food products in other areas.
Pelatihan Pencatatan Keuangan Sederhana Bagi Siswa MAN 2 Parepare, Kota Parepare, Provinsi Sulawesi Selatan Ridfan Rifadly Abadi; Siti Hajerah Hasyim; M. Ridwan Tikollah; Kartika Septiary Musa; Syahir Fadli
MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat Vol. 3 No. 3 (2025): Juni : MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mengabdi.v3i3.1515

Abstract

The low level of financial literacy and the consumptive behavioral patterns among Indonesian youth represent a critical challenge in preparing the younger generation to face the complexities of the modern economy. Therefore, training in basic financial record-keeping serves as a strategic step in enhancing students' financial literacy, particularly at the secondary education level. This community service activity aims to improve the understanding and provide practical skills to students of MAN 2 Parepare in simple financial record-keeping. The goal is to enable students to manage personal finances and school-based entrepreneurial activities in a more orderly and responsible manner. The implementation method involved several stages, including preparation, training execution, and evaluation. The results indicated an increase in students' understanding of basic accounting concepts, the importance of financial recording, and their ability to prepare simple financial statements. This training has contributed to fostering students’ administrative discipline and financial awareness from an early age, enhancing youth financial literacy, and equipping them with essential skills for future financial independence.
Pengelolaan Sumber Daya Manusia di Era Digital pada Usaha Mikro Kecil dan Menengah Ridfan Rifadly Abadi; Agung Widhi Kurniawan; Muhammad Ichwan Musa; Rezky Amalia Hamka; Khaidir Syahrul
EMPOWERMENT: Journal of Community Practice Vol. 2 No. 1 (2025): EMPOWERMENT: Journal of Community Practice
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/empow.v2i1.35

Abstract

This community service activity aims to provide an understanding of the importance of human resource management in the digital era and strategies that can be applied in Kassi Village, Rumbia District, Jeneponto Regency in facing the development of the digital economy by utilizing digital tools systems, skilled in using several digital platforms, such as: cloud-based cashier applications, social media applications, tools for data analysis, and so on. The method used in this community service is first by conducting direct observation and conducting counseling and training on how to increase the competitiveness of UMKMs through strategies building digital infrastructure, increasing digital literacy, building a digital work culture, creating a digital entrepreneurial ecosystem, and developing digital talent. The results of this activity are very useful because they can increase the insight and knowledge of UMKM actors. In addition, the support and motivation from the Head of Kassi Village made UMKM actors very enthusiastic in participating in the training.