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Meningkatkan Penjualan Produk Melalui Pemanfaatan Digital Marketing pada Kerajinan Tenun Sutera Ridfan Rifadly Abadi; Rahmat Riwayat Abadi; Annisa Paramaswary Aslam; Khaidir Syahrul; Andi Dewi Angreyani
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 2 No. 3 (2024): Mei : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v2i3.1016

Abstract

Digital development in urban and rural areas is developing unevenly. The development of technology and information tends to still be centered in urban areas. This then makes it difficult for rural communities to compete in increasing their product sales because of limited access to technological tools and information. In addition, people in rural areas still use traditional marketing methods in marketing their products. Through the use of digital marketing, it is hoped that people will be able to increase their sales through this method. The use of digital marketing media as a promotional medium will allow business actors to have a wider reach in finding new customers, so that it is the key to increasing product sales and strengthening their presence in an increasingly competitive market. Based on these conditions, efforts need to be made in utilizing digital marketing to increase sales so that they can generate more sales and be widely known to the public. The initial step taken by the community service team was to provide socialization to the community regarding training on the use of digital marketing that would be applied to the business group.
Pengaruh Budaya Organisasi dan Lingkungan Kerja terhadap Kepuasan Kerja Karyawan pada Lembaga Wahdah Inspirasi Zakat Wandi Saputra Yustin; M. Ikhwan Maulana Haeruddin; Uhud Darmawan Natsir; Chalid Imran Musa; Khaidir Syahrul
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 1 (2025): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i1.475

Abstract

This study aims to analyze the effect of organizational culture and work environment on employee job satisfaction at Wahdah Inspirasi Zakat institution. A strong organizational culture is believed to help positive employee behavior through the values applied by the company. Meanwhile, a conducive work environment plays an important role in creating employee comfort and productivity. The research method used is quantitative with data collection through questionnaires distributed to employees at Wahdah Inspirasi Zakat. The population at Wahdah Inspirasi Zakat amounted to 38 employees with saturated sampling method. The analysis used in this research is validity test, reliability test, classical assumption test, and hypothesis testing. The results of this study indicate that organizational culture and work environment have a positive and significant influence on employee job satisfaction.
Pengaruh Work Life Balance dan Burnout terhadap Kepuasan Kerja Karyawan pada Wizzmie Rizky Ruslan; Tenri Sayu Puspitaningsih Dipoatmodjo; Zainal Ruma; Muhammad Ichwan Musa; Khaidir Syahrul
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 1 (2025): Februari: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i1.933

Abstract

This study aims to determine the effect of Work Life Balance and Burnout on Employee Job Satisfaction at Wizzmie. The method used is quantitative and uses two independent variables, namely Work Life Balance (X1), Burnout (X2) while one dependent variable is Job Satisfaction (Y). The sample used was all Wizzmie employees as many as 41 samples. The data collection techniques used in this study are primary and secondary data with data analysis in the form of instrument tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing with the help of SPSS version 30. The results of this study indicate that (1) work life balance partially has a positive and insignificant effect on Employee Job Satisfaction at Wizzmie, (2) burnout partially has a negative and significant effect on Wizzmie employee job satisfaction, (3) work life balance and burnout simultaneously have a significant effect on Wizzmie job satisfaction.
Peningkatkan Daya Saing Industri Rumah Tangga Melalui Program Pelatihan dan Pendampingan Keuangan Usaha di Desa Kindang Anwar Anwar; Zainal Ruma; Nurman Nurman; Chalid Imran Musa; Khaidir Syahrul
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 3 (2025): Mei: ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i3.1929

Abstract

Kindang Village is one of the villages that has quite large potential for home industries, but still faces challenges in effective business financial management. This community service activity aims to increase the competitiveness of home industries through training and mentoring in sustainable business financial management. The implementation method includes socialization, simple financial management training, financial record keeping, and intensive mentoring for three months. The results of the activity show an increase in business actors' understanding of the importance of financial records and business planning, as well as changes in behavior in managing cash flow and determining product selling prices. This program has succeeded in building financial awareness and increasing the efficiency of business management, which has an impact on increasing the competitiveness of home industries in Kindang Village.
Pengaruh Komunikasi Internal dan Pengembangan Karir terhadap Retensi Pegawai Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Provinsi Sulawesi Selatan Muhammad Jaslin; Muh. Ichwan Musa; Agung Widhi Kurniawan; Zainal Ruma; Khaidir Syahrul
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 3 (2025): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i3.1725

Abstract

Businesses and organizations frequently struggle with staff retention. At the Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Provinsi Sulawesi Selatan, the goal of this study is to determine how career development and internal communication impact employee retention. Using the basic random selection technique, 45 people were chosen as a sample from the 83 government employees that make up the research population. After distributing surveys to gather data, IBM SPSS software was used for a number of statistical analyses. It was discovered that internal communication and career development had a positive and considerable effect on employee retention, both separately and in combination. Internal communication is rated at 1.381, while career development is rated at 0.825. The results of the study show that staff retention at the Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Provinsi Sulawesi Selatan is impacted by internal communication and career development.
Pengelolaan Sumber Daya Manusia di Era Digital pada Usaha Mikro Kecil dan Menengah Ridfan Rifadly Abadi; Agung Widhi Kurniawan; Muhammad Ichwan Musa; Rezky Amalia Hamka; Khaidir Syahrul
EMPOWERMENT: Journal of Community Practice Vol. 2 No. 1 (2025): EMPOWERMENT: Journal of Community Practice
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/empow.v2i1.35

Abstract

This community service activity aims to provide an understanding of the importance of human resource management in the digital era and strategies that can be applied in Kassi Village, Rumbia District, Jeneponto Regency in facing the development of the digital economy by utilizing digital tools systems, skilled in using several digital platforms, such as: cloud-based cashier applications, social media applications, tools for data analysis, and so on. The method used in this community service is first by conducting direct observation and conducting counseling and training on how to increase the competitiveness of UMKMs through strategies building digital infrastructure, increasing digital literacy, building a digital work culture, creating a digital entrepreneurial ecosystem, and developing digital talent. The results of this activity are very useful because they can increase the insight and knowledge of UMKM actors. In addition, the support and motivation from the Head of Kassi Village made UMKM actors very enthusiastic in participating in the training.