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All Journal Masyarakat Pariwisata: Journal of Community Services in Tourism Journal of Tourism, Hospitality and Travel Management (JTHTM)
Wyratama, Marubeni Yusuf
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Agritourism Product Development Plan : in Cigombong Agri-technopark, Bogor Regency Wyratama, Marubeni Yusuf; Marsongko, Eka Paramita; Darwis, Riadi
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 5 No. 1 (2024)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/mp.v5i1.1408

Abstract

This research is focused on agritourism product development model in Cigombong Agri-technopark with emphasis on tourism product components which consist of physical product, packaging, program, and people. The agrotourism product components to be identified based on physical and non-physical condition. Descriptive qualitative method will be used with Interactive Model Analysis as the data analysis technique. Research summarized that the potential agritourism theme to be developed is modern agriculture. The targeted tourist segment are private tourist and educational institution. Recruiting for human resources require intensive training. Developing tour package requires substantial adjustment of the package based on the tourist’s demography.
Community Participation in Agrotourism Development in Cibodas Village, Lembang District, West Bandung Regency Salam, Dicky Arsyul; Wyratama, Marubeni Yusuf; Natasha, Ischa; Pramesthi, Riana Ika; Ahzar, Aimar Achdiatul; Syafitri, Melinda Ade; Novianti, Syifaa
Journal of Tourism, Hospitality and Travel Management Vol. 1 No. 1 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v1i1.10

Abstract

Community participation or involvement plays an essential role in developing tourism activities, from planning to implementation. Consequently, community participation plays a part in determining the success factor of tourism development conducted in Cibodas Village, an emerging community-based tourism village in Bandung, Indonesia. This study aims to identify several forms of community participation in developing agrotourism. The descriptive qualitative method is used for the research to collect data by observing, interviewing, and studying existing documentation. The study indicates that the strong relationship among local communities, farmers, and government primarily empowers community participation in Cibodas Village. Although the development of agrotourism in the village still faces challenges due to other farming preferences among the local communities, the farmers' participation in contributing to the development has significantly increased. Agrotourism activities offered by the community and farmers in Cibodas Village are in the form of educational tourism through visiting agricultural land to identify types of plants, learning how to pick and care for plants, and enjoying processed food and drinks from agricultural products.
Co-Authors Ahzar, Aimar Achdiatul Dicky Arsyul Salam Eka Paramita Marsongko Natasha, Ischa Pramesthi, Riana Ika Riadi Darwis Syafitri, Melinda Ade Syifaa Novianti