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All Journal Jurnal Informasi dan Teknologi Jurnal Sistim Informasi dan Teknologi
Parandy, La Mema
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Computer Science & IT Decision Sciences, Operations Research & Management

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Analysis of The Influence of Digital Financial Literacy Understanding on The Profitability of Small and Medium Micro Enterprises Parandy, La Mema; Ratna Tungga Dewa, Dominica Maria; Adhi Pramono, Susatyo; Restu Suwondo, Juwita Purnami; Nurdiani, Tanti Widia
Jurnal Sistim Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v6i1.341

Abstract

The objective of this study is to impact the financial knowledge of micro, small, and medium firms in order to improve their profitability. This study utilizes primary data obtained through interviews and questionnaires delivered to participants. This study is based on causal research. The research focuses on Micro, Small, and Medium Enterprises (MSMEs). This study employs non-probability sampling methods. Purposive sampling is the approach utilized. The study used the multivariate structural equation model approach. The research results indicate a notable correlation between financial attitude, financial conduct, financial knowledge, and profitability. Financial attitude significantly influences profitability, with higher levels of financial attitude leading to increased profitability. Furthermore, improved financial behavior positively impacts profitability, indicating that those with better financial habits can attain higher levels of profitability. Financial knowledge significantly impacts profitability, with better financial understanding leading to increased profitability. Thus, improving financial attitude, financial behavior and financial knowledge can increase individual or company profitability.
Analysis of The Influence of Electronic Word of Mouth, Brand Awareness and Digital Accessibility on Purchase Decision of Sayurbox Consumers Sudirjo, Frans; Astuti, Ambar Kusuma; Parandy, La Mema; Kowey, Wylda Olivia; Transistari, Ralina
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.416

Abstract

Based on variables related to consumer behavior, the purpose of this study is to examine how brand awareness, electronic word-of-mouth (eWOM), and digital accessibility affect purchase decisions. Both quantitative and qualitative data are the kind of data that are employed. Both primary and secondary data sources are utilised. Customers of e-grocery who purchase fruit are sent a questionnaire via Google Form as part of the data collection process. The researcher came to the conclusion that there were 100 respondents in the sample. Both qualitative and quantitative analysis will be performed on the data collected from the questionnaire. In order to test the research concurrently, structural equation modeling (SEM) and partial least squares (PLS) analysis are utilized, with the smartPLS program. Drawing from the analysis and explanation presented above, the following deductions can be made: The behavior of consumers is not really impacted by brand awareness. Digital accessibility and electronic word-of-mouth (eWOM) have a genuine and substantial impact on e-grocery consumer behavior. It's probable that customer behavior is influenced by the lifestyle of internet buying. Purchase decisions are actually and significantly influenced by digital accessibility and brand awareness. Digital accessibility and electronic word-of-mouth have a genuine and substantial impact on customer behavior. Opinion leaders and reference groups may have an impact on customer behavior when it comes to emotional factors influencing purchase decisions.
Co-Authors Ambar Kusuma Astuti Frans Sudirjo Kowey, Wylda Olivia Nurdiani, Tanti Widia Ratna Tungga Dewa, Dominica Maria Restu Suwondo, Juwita Purnami Susatyo Adhi Pramono, Susatyo Adhi Transistari, Ralina