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All Journal Arthavidya Jurnal Ilmiah Ekonomi Jurnal Informasi dan Teknologi International Journal of Business, Law, and Education Indo-Fintech Intellectuals: Journal of Economics and Business West Science Interdisciplinary Studies
Kowey, Wylda Olivia
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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PENGARUH KELELAHAN EMOSIONAL TERHADAP MOTIVASI KERJA DAN KEPUASAN KERJA KARYAWAN PT PELINDO IV (PERSERO) CABANG AMBON Kowey, Wylda Olivia
Arthavidya Jurnal Ilmiah Ekonomi Vol 18 No 1 (2016)
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (176.082 KB) | DOI: 10.37303/a.v18i1.14

Abstract

This study aimed to examine the effect of emotionalexhaustion on work motivation and job satisfaction of employeesof PT Pelindo (Persero) Ambon Branch. Hypothesis testing isdone using Path Analysis. The results showed that emotionalexhaustion and significant negative effect on work motivation ofemployees, emotional exhaustion has negative effect on jobsatisfaction, while working motivation positive and significantimpact to the satisfaction, then emotional exhaustion is also has anegative effect on job satisfaction through work motivation. Thestudy provides an understanding that if the management of PTPelindo IV (Persero) Ambon Branch want to increase theiremployees motivation and job satisfaction then one importanteffort needs to be made to reduce their levels of emotionalexhaustion. So, a refreshing programe can be done on aregularly.Key word : Emotional exhaustion, work motivation, worksatisfactionAbstrak. Penelitian
PENGARUH GAYA KEPEMIMPINAN TERHADAP MOTIVASI KERJA KARYAWAN (STUDI PADA PT PLN (PERSERO) WILAYAH IX MALUKU DAN MALUKU UTARA) Kowey, Wylda Olivia
Arthavidya Jurnal Ilmiah Ekonomi Vol 17 No 1 (2015)
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.399 KB) | DOI: 10.37303/a.v17i1.23

Abstract

This study aims to analyzethe style of leadership that consists ofinstruction style, style consultation, participation style, and the style of thedelegation and its influence on employee motivation of PT PLN (Persero)Region IX Malukuand North Maluku. Data were collected using aquestionnaire distributed to 52 employees were taken randomly asrespondents. The data collected were analyzed using multiple regressionAnalsisi with SPSS19. The results showed that the leadership style of managersconsisting leadership style instruction, consultation, participation, anddelegates significant effect in increasing employee motivation PT. PLN(Persero) Malukuand North Maluku Region. While the participation ofleadership styleis the most dominant style of leadership in improving employeemotivation PT. PLN (Persero) Region Maluku and North Maluku.Keywords : leadership style, the style of instruction, style consultation,participation style, the style of delegation, motivation
Analysis of The Influence of Electronic Word of Mouth, Brand Awareness and Digital Accessibility on Purchase Decision of Sayurbox Consumers Sudirjo, Frans; Astuti, Ambar Kusuma; Parandy, La Mema; Kowey, Wylda Olivia; Transistari, Ralina
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.416

Abstract

Based on variables related to consumer behavior, the purpose of this study is to examine how brand awareness, electronic word-of-mouth (eWOM), and digital accessibility affect purchase decisions. Both quantitative and qualitative data are the kind of data that are employed. Both primary and secondary data sources are utilised. Customers of e-grocery who purchase fruit are sent a questionnaire via Google Form as part of the data collection process. The researcher came to the conclusion that there were 100 respondents in the sample. Both qualitative and quantitative analysis will be performed on the data collected from the questionnaire. In order to test the research concurrently, structural equation modeling (SEM) and partial least squares (PLS) analysis are utilized, with the smartPLS program. Drawing from the analysis and explanation presented above, the following deductions can be made: The behavior of consumers is not really impacted by brand awareness. Digital accessibility and electronic word-of-mouth (eWOM) have a genuine and substantial impact on e-grocery consumer behavior. It's probable that customer behavior is influenced by the lifestyle of internet buying. Purchase decisions are actually and significantly influenced by digital accessibility and brand awareness. Digital accessibility and electronic word-of-mouth have a genuine and substantial impact on customer behavior. Opinion leaders and reference groups may have an impact on customer behavior when it comes to emotional factors influencing purchase decisions.
The Role of Service Innovation, Customer Satisfaction, Brand Loyalty, and Word-of-Mouth Marketing on Business Growth of MSMEs Jadmiko, Eko Priyo; Wahyuni, Ira; Mu'is, Ahmad; Kowey, Wylda Olivia
International Journal of Business, Law, and Education Vol. 6 No. 1 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i1.964

Abstract

This study explores the impact of service innovation, customer satisfaction, brand loyalty, and word-of-mouth (WOM) marketing on the business growth of Micro, Small, and Medium Enterprises (MSMEs). Using data collected from 300 MSME owners and managers, the research employs descriptive statistics, correlation analysis, and multiple regression to examine the relationships between the key variables. The findings reveal that customer satisfaction is the most significant predictor of business growth, followed by brand loyalty, WOM marketing, and service innovation. The study also highlights the interconnectedness of these factors, suggesting that a holistic approach integrating service innovation, customer satisfaction, brand loyalty, and WOM marketing is crucial for MSMEs to sustain growth and remain competitive. Practical recommendations are provided for MSME owners and managers to enhance business performance through customer-centric strategies, innovation, and brand-building efforts.
The Relationship between Marketing Creativity and Product Quality to Customer Satisfaction and Loyalty of Coffee MSMEs in Banyuwangi Lifchatullaillah, Endang; Kowey, Wylda Olivia; Silamat, Eddy
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1626

Abstract

This study examines the relationship between marketing creativity, product quality, customer satisfaction, and loyalty in coffee micro, small, and medium enterprises (MSMEs) in Banyuwangi. Using a quantitative approach with 145 samples and data analysis through Structural Equation Modeling (SEM) and Partial Least Squares (PLS), the study investigates how marketing creativity and product quality influence customer satisfaction and loyalty. The results show that both marketing creativity and product quality significantly affect customer satisfaction, with product quality having a stronger impact on customer loyalty. The findings highlight the critical role of creative marketing strategies and high-quality products in fostering customer loyalty and satisfaction, suggesting that coffee MSMEs in Banyuwangi should prioritize these factors to sustain competitive advantage.
THE IMPACT OF DIGITAL TRANSFORMATION, WORK-LIFE BALANCE, AND DIVERSITY POLICIES ON EMPLOYEE PRODUCTIVITY IN START-UPS IN JAKARTA Kowey, Wylda Olivia; Leuhery, Ferdy; Hiariey , Harvey; Sijabat , Asiani
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 3 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i3.3286

Abstract

This study investigates the impact of digital transformation, work-life balance, and diversity policies on employee productivity in start-ups in Jakarta. Employing a quantitative research design, data were collected from 185 respondents using a Likert scale (1–5) and analyzed through Structural Equation Modeling-Partial Least Squares (SEM-PLS) 3. The results reveal that digital transformation, work-life balance, and diversity policies significantly and positively affect employee productivity, with the model explaining 65% of the variance in productivity. Digital transformation emerged as the strongest predictor, underscoring the critical role of technological integration in start-ups. Work-life balance and diversity policies also significantly contribute to productivity, highlighting the importance of fostering employee well-being and inclusivity. These findings offer theoretical insights and practical recommendations for optimizing productivity in dynamic and competitive start-up environments.
Co-Authors Ambar Kusuma Astuti Eddy Silamat, Eddy Endang Lifchatullaillah Frans Sudirjo Hiariey , Harvey Jadmiko, Eko Priyo Leuhery, Ferdy Mu'is, Ahmad Parandy, La Mema Sijabat , Asiani Transistari, Ralina