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All Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Sistim Informasi dan Teknologi Journal of Innovative and Creativity Jurnal Dedikasi Masyarakat
Seniorita
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analysis of the Influence of Digital Comment History on The Effectiveness of Product Sales Strategies in E-Commerce Shopee Seniorita; Febri Sari Siahaan; Mahrizal; Amat Suroso; Lilik Suryaningsih
Jurnal Sistim Informasi dan Teknologi 2024, Vol. 6, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v6i2.365

Abstract

This research aims to analyze how the influence of digital comment factors affects the level of product sales on Shopee e-commerce. We use a quantitative-qualitative approach, utilizing primary data from digital product sales, opinions, and consumer assessments in e-commerce, along with secondary data from sources like product-related literature. The study population includes all products available through e-commerce. The sampling technique uses a combination of probability sampling and non-probability sampling. The research results show that the digital comment variable has a significant influence on the level of product sales in e-commerce. Research demonstrates that positive opinions significantly boost product sales, aligning with the widely held belief that positive feedback can bolster consumer interest and confidence in the product. On the other hand, negative opinions also show a significant positive influence, indicating that transparency and honesty in consumer reviews can have a beneficial impact on product sales. This highlights the importance of not only focusing on positive feedback but also managing negative reviews well as part of an effective marketing strategy in digital environments such as e-commerce. Digital consumer assessments do not show a significant influence on product sales. This suggests that consumers tend to trust first-hand experiences from other consumers' reviews rather than relying solely on numerical ratings in isolation.
Optimalkan potensi mahasiswa: Program pelatihan kewirausahaan terintegrasi Karma; Seniorita; Andi Baso Adil Natsir; Muhammad Ridwan; Mauli Kasmi
Jurnal Dedikasi Masyarakat Vol. 4 No. 2 (2021): Jurnal Dedikasi Masyarakat
Publisher : P3HKI - Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/jdm.v4i2.3011

Abstract

Entrepreneurship development among students has an important role in increasing creativity, innovation, and economic independence. The background to the importance of entrepreneurship for students is highlighted as a response to challenges in an increasingly competitive world of work and the increasing need for economic independence. The structured implementation method is described, including tenant recruitment patterns, approaches to selecting prospective participants, as well as the entrepreneurship training methods applied. The results of entrepreneurship development activities include the formation of selected student business groups (tenants), the implementation of entrepreneurship training, and a positive impact on students' mindsets and abilities in generating business. In its implementation, various effective strategies have been implemented to overcome obstacles such as limited resources, differences in background and knowledge, as well as technical and technological obstacles. Entrepreneurship development activities have succeeded in making a significant contribution to shaping the entrepreneurial spirit and economic independence of students. Even though faced with various obstacles, appropriate mitigation efforts have produced positive impacts that can be seen from the formation of student business groups, changes in mindset, and increased students' ability to generate business. The next steps need to focus on strengthening and expanding the program to broaden its positive impact and maintain the sustainability of student entrepreneurial initiatives.
Analisis Pengaruh Pengalaman Pengguna, Keamanan Privasi dan Kepuasan Terhadap Repuchase Intention pada Platform E-Commerce Seniorita; Ibrahim, Mozart Malik; Fadillah, Tri Dessy; Sari, Titis Nistia; Marnilin, Feni; Irawan, Rahmat
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4030

Abstract

Repurchase intention on e-commerce platforms is the focus of this study, which seeks to assess the impact of user experience, privacy security, and happiness. The majority of people's purchasing decisions in the modern digital age have been made through online marketplaces. Consequently, in order to keep and grow customer loyalty, platform managers must comprehend the elements that impact repurchase intention. This research takes a quantitative approach by surveying 200 who regularly utilize online marketplaces. To examine how the independent variables impacted the dependent variables, the data were subjected to multiple linear regression analysis. The study found that repurchase intention is positively and significantly impacted by user satisfaction, privacy security, and overall user experience. These findings offer valuable insights for e-commerce industry firms looking to enhance their service offerings while prioritizing consumer pleasure, data protection, and positive experiences. In terms of theory, this research adds to what is already known about online shopping habits, particularly as they pertain to Indonesian e-commerce platforms.
The Influence of Environmental Knowledge, Perceived Green Value, and Perceived Behavioral Control on Green Consumer Behavior of Organic Food Products Seniorita; Primasari, Niken Savitri; Riyanti, Apriani; Feriana, Rina; Sumarni; Rasda, M.
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5386

Abstract

The primary aim of this study is to analyze the impact of various treatments such as environmental awareness, perceived green value, and perceived behavioral control on the consumers of organic food. The research takes into consideration the scenario where consumers are increasingly accepting eco-friendly products due to their awareness of the environment and their demand for food products which are less harmful or safe for nature. To achieve this, the researchers used a quantitative explanatory approach involving 150 participants with prior experience of organic food products. While purposive sampling was employed to assure knowledgeable and experienced respondents with respect to the organic products. The questionnaire was subjected to item-total validity testing, Cronbach's Alpha reliability testing, and classical assumption testing before the application of multiple linear regression analysis. The findings showed that the three independent variables had a positive and significant effect on green consumption behavior. The determined values of the coefficient of determination indicated that environmental knowledge, perceived green value, and perceived behavioral control together characterized consumer behavior. This study, on the one hand, contributes theoretically by adding to the knowledge of the green consumer behavior and the psychological factors that influence it. On the other hand, the findings of the study offer ways for the industry players to improve their educational strategies by enhancing the green value of their products and making organic products more available as a manner of promoting sustainable consumption behavior.
Co-Authors Amat Suroso Andi Baso Adil Natsir Fadillah, Tri Dessy Feriana, Rina Ibrahim, Mozart Malik Karma Lilik Suryaningsih Mahrizal Marnilin, Feni Mauli Kasmi Muhammad Ridwan Primasari, Niken Savitri Rahmat Irawan Rasda, M. Riyanti, Apriani Sari, Titis Nistia SUMARNI