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All Journal Jurnal Informasi dan Teknologi International Journal of Economics, Management, Business, and Social Science JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Sistim Informasi dan Teknologi
Ratnawita
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analysis of The Influence of Social Media Use and Social Behavior of Millennial and Z Generations on The Growth of Tourism Industry Maksimilianus Gai, Ardiyanto; Silvia Ekasari; Ratnawita; Aglis Andhita Hatmawan; Ita Nurcholifah
Jurnal Sistim Informasi dan Teknologi 2024, Vol. 6, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v6i2.372

Abstract

This study aims to determine how tourism relates to millennials and Z generations by analyzing their motivations for travel experiences and social media use. This study employs a hybrid methodology, primarily focusing on qualitative aspects. We conducted a bibliographic review and descriptive survey analysis by collecting data from 100 respondents through an online survey using Google Forms. The results of the analysis show that millennials and Z generations are highly dependent on smartphones to connect to the internet and social media, with Instagram as the main platform. They spend six to nine hours per day online, and their phones are often considered an extension of themselves. Millennials and Z generations tend to publish their travel photos on Instagram, focusing on experiences that feature stunning natural scenery and expressions of joy, to strengthen their positive image. Millennials and Z generations primarily travel to explore new cultures and interact with people, and their inclination to capture and share photos serves as a social status indicator. Overall, millennials and Z generations use social media as a tool to build and communicate their social identity, focusing on experiences that can strengthen their positive image and gain recognition. Thus, this phenomenon reflects a shift in the way millennials and Z generations interact with the world and seek to influence and inspire others through the digital content they share
Analysis Of Perceived Value of Benefit Cash on Delivery Payment Method Customers When Using Digital Wallet Application Serius Nazara, Desman; Ratnawita; Ekasari, Silvia; Sulistiarini, Emma Budi; Yuniarti Utami, Eva
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.467

Abstract

The purpose of this study is to examine how secure and comfortable cash on delivery (COD) and e-wallet consumers feel about their payment options. Survey research is the method employed in this study. All students are the population in question. Purposive sampling was the method of sampling that was applied. 100 people made up the sample in this study. In order to collect data for this study, questionnaires, records, and interviews were used. Quantitative data analysis is the method employed. Two associated samples are compared in this study using a comparative analysis sample type. The study's conclusions revealed that consumers' comfort levels with cash-on-delivery and e-wallet payment options differ. Convenience with cash on delivery is valued at 48.5 on average, whereas e-wallet convenience is valued at 58.5. Consequently, it can be said that the e-wallet payment method offers more convenience than the cash on delivery payment option. Users of e-wallet payment options and cash on delivery have different levels of security. For COD security, the average value is 37.5, and for e-wallet security, it is 39.5. It is evident that there is little difference in the average value of cash on delivery security (2.5) between it and e-wallet security. Even so, the security level of e-wallets is higher than the security of cash on delivery (COD).
Analysis Of Determinant Factors Quality Of Financial Reporting Of Regional Financial Management Work Units In Indonesia Prakoso, Teguh; Rina Apriliani; Pandu Adi Cakranegara; Alfiana; Ratnawita
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 2 (2024): April 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i2.2271

Abstract

This study intends to investigate the effects on the quality and value of financial report information of human resource quality, internal control systems, government accounting standards implementation, use of regional financial accounting information systems, and accounting knowledge. This study examines relationships between causes and effects. Questionnaires are used to collect data. The research's population consists of all employees who have employed information systems to do their jobs. With a sample size of 100, the sampling strategy is non-probability sampling. Multiple linear regression analysis was employed as the analytical technique in this study. The study's result demonstrates that a number of variables have varying effects on the informational usefulness and quality of regional financial reports. First off, there isn't much of an impact from the caliber of human resources. Furthermore, there is no notable impact from the internal control system. Third, the information value and quality of regional financial reports are greatly impacted by the use of government accounting rules. Fourth, there is no discernible impact from using regional financial accounting information systems. Fifth, the informational value of regional financial reports is greatly impacted by one's grasp of accounting. Overall, each of these variables affects regional financial reports' information value and quality at the same time, highlighting the need of effective management in these areas for raising the caliber of regional financial data.
Analysis of the Influence of Influencer-Based Marketing on New Product Launch Strategies in the Millennial and Gen Z Markets Nengsih, Widya; Prasetyaningsih, Nila; Ratnawita
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 5 No. 2 (2025): May 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v5i2.463

Abstract

In the digital era, influencer-based marketing has become one of the most effective strategies for reaching millennial and Gen Z markets. This study aims to analyze the impact of influencer-based marketing on new product launch strategies, particularly in creating brand awareness, enhancing consumer engagement, and driving purchasing decisions. The research approach uses a quantitative method with data collection through surveys of 250 respondents from the millennial and Gen Z segments in Indonesia. The analysis results indicate that relevant, authentic, and interactive content delivered by influencers has a significant impact on the success of new product launches. Additionally, the level of consumer trust in influencers also affects the effectiveness of the marketing campaign. This research provides practical contributions for companies to design more targeted and relevant influencer-based marketing strategies that align with the characteristics of millennial and Gen Z markets. By understanding the key factors that influence the success of influencer-based marketing, companies can maximize opportunities to effectively introduce new products in an increasingly competitive market.
Co-Authors Aglis Andhita Hatmawan, Aglis Andhita Alfiana Ardiyanto Maksimilianus Gai Cakranegara, Pandu Adi Ekasari, Silvia Emma Budi Sulistiarini Ita Nurcholifah Nazara, Desman Serius Nengsih, Widya Prasetyaningsih, Nila Rina Apriliani SILVIA EKASARI Teguh Prakoso Yuniarti Utami, Eva