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All Journal Jurnal Ilmiah Ekonomi Islam Nobel Community Services Journal
M.Ilham
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Economics, Econometrics & Finance Education Social Sciences

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PENDAMPINGAN BRANDING UMKM MELALUI PENGEMASAN DAN STRATEGI PROMOSI PRODUK DI KABUPATEN JENEPONTO Ilham, Bahrul Ulum; Firman, Ahmad; Dwinanda, Giri; Mubyl, Mutiarini; Latief, Fitriani; M.Ilham; Arsinta Zalzabila; Sri Fausiah Rahmayanti
Nobel Community Services Journal Vol 3 No 2 (2023): Nobel Community Services Journal
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/ncsj.v3i2.4408

Abstract

Pemberdayaan UMKM menjadi sangat strategis karena potensinya yang besar dalam menggerakkan kegiatan ekonomi sekaligus menjadi tumpuan sumber pendapatan dalam meningkatkan kesejahteraan sebagian besar masyarakat. Dengan strategi pemasaran online, seseorang menjadi lebih mudah menemukan produk-produk UMKM. Strategi promosi online juga bisa meningkatkan branding produk dan UMKM menjadi lebih terkesan profesional. Masalah yang dihadapi UMKM di Kelurahan Monro-Monro Kecamatan Binamu Kabupaten Jeneponto adalah strategi pemasaran melalui online atau e-commerce, serta bagaimana membuat label pada produk serta kemasan yang menarik bagi konsumen. Pengabdian masyarakat ini dilakukan untuk membantu para pelaku UMKM melalui tiga kegiatan yaitu identifikasi masalah, melaksanakan pelatihan dan pendampingan, serta pelaksanaan evaluasi dan monitoring. Hasil dari kegiatan pengabdian kepada masyarakat ini yaitu pelaku UMKM di desa Monro-Monro mendapatkan pemahaman mengenai branding serta pemanfaatan strategi promosi menggunakan e-commerce.
PENGANTAR HUKUM PERBANKAN SYARIAH: PERKEMBANGAN, TANTANGAN, DAN PROSPEKNYA DI ERA DIGITAL HAYATI, NUR; m.ilham
Jurnal Ilmiah Ekonomi Islam Vol. 11 No. 05 (2025): JIEI : Vol. 11, No. 05, 2025
Publisher : ITB AAS INDONESIA Surakarta

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Abstract

This study aims to analyze the development, challenges, and prospects of Islamic banking law in the digital era with a focus on legal certainty, data security, and Islamic digital literacy. This study uses a qualitative design with a case study approach on Islamic banks in Indonesia. The research setting was conducted in Jakarta as the center of Islamic banking regulation and practice. The research population included Islamic banking practitioners, regulators, and customers, while the sample was selected purposively. Data were obtained through in-depth interviews, document studies, and observations. The results show that Islamic banking regulations have undergone positive developments through the support of the OJK and DSN-MUI for the digitization of services. However, there are still major challenges in the form of unclear regulations on digital contracts, high cybercrime risks with an average of 120 attacks per month, and low Islamic digital literacy. On the other hand, the prospects for digital Islamic banking are very promising, supported by more than 196 million internet users in Indonesia. Thus, the success of the transformation of Islamic banking law in the digital era is highly dependent on the synergy of regulations, literacy, and the strengthening of security infrastructure.
Co-Authors Ahmad Firman Arsinta Zalzabila Bahrul Ulum Ilham, Bahrul Ulum Giri Dwinanda Latief, Fitriani Mubyl, Mutiarini Nur Hayati Sri Fausiah Rahmayanti