Article Per Year (5 Year)
p-Index From 2020 - 2025
0.751
P-Index
This Author published in this journals
All Journal Jurnal Cakrawala Ilmiah Sewagati: Jurnal Pengabdian Masyarakat Indonesia International Journal of Educational and Life Sciences (IJELS) International Journal of Integrated Science and Technology
Rachmat Gunawan
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Optimalisasi Pemanfaatan E-Commerce dan Media Sosial dalam Transformasi Bisnis UMKM Tradisional di Desa Sumur Batu Yoyok Priyo Hutomo; Rachmat gunawan; Chandra Ayu Pramestidewi; Muhamad Rizki Ramdani; Siti Sonia; Wita Sri Rahayu; Hamdun Hamdun; Muhamad Azmi
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 4 (2025): Desember: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i4.3406

Abstract

The development of digital technology has presented new opportunities for Micro, Small, and Medium Enterprises (MSMEs) to enhance their competitiveness and business sustainability. However, traditional MSMEs in Sumur Batu Village still face limitations in product branding and the effective utilization of e-commerce and social media for marketing and business transformation. Through this Community Service Program (PKM), students and local communities have collaborated to provide solutions grounded in humanitarian values, by empowering MSME actors through mentorship, training, and applicable knowledge transfer. This effort not only focuses on the technological aspect but also builds self-confidence, independence, and solidarity among business owners and the village community. The results of the activity show an increase in the digital understanding and skills of the MSME actors, which is expected to drive local economic sustainability while strengthening social bonds. Thus, optimizing the use of e-commerce and social media is not merely a business transformation, but also a humanitarian movement to create shared prosperity.
The Influence of Service Quality, Brand Image and Price Regarding J&T Express Drop Center Customer Satisfaction Ciomas, Bogor Regency Agus Setiawan; Rachmat Gunawan; Palahudini
International Journal of Integrated Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijist.v2i9.2526

Abstract

This research aims to determine consumer responses regarding service quality, brand image, price, and consumer satisfaction and determine the influence of service quality, brand image, and price on consumer satisfaction at the J&T Express Drop Center Ciomas. The method used in this research is quantitative descriptive and verification. The sample used in the study was 98 in distributing the questionnaire. The data analysis technique uses an ordinal scale that analyzes multiple regression, multiple correlation analysis, coefficient of determination analysis, and hypothesis testing. Consumer responses to service quality and brand image are sufficient, consumer responses to price are dissatisfied and responses to consumer satisfaction are adequate. The research results show that service quality, brand image, price, and consumer satisfaction simultaneously and partially have a positive and significant effect on consumer satisfaction at the J&T Express Drop Center Ciomas, Bogor Regency.
PENGARUH KUALITAS PELAYANAN, PROMOSI DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN E-COMMERCE SHOPEE (Studi Kasus Pada Pengguna E-commerce Shopee di Kecamatan Bogor Timur Kota Bogor) Anisa Nur Aini; Rachmat Gunawan; Ismartaya
Jurnal Cakrawala Ilmiah Vol. 3 No. 7: Maret 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In this increasingly growing era of globalization, the sophistication of information technology, including the internet, has had a major impact on all aspects, including the development of the world of business and marketing. This research aims to analyze the influence of service quality, promotion and brand image on Shopee e-commerce consumer satisfaction (case study of Shopee e-commerce users in East Bogor District, Bogor City). The sample of this research was 100 respondents using a non-probability sampling technique or approach using a purposive sampling method. The form of this research is descriptive and verification using multiple linear regression analysis methods. The results of this research show that simultaneously and partially the variables of service quality, promotion and brand image have a positive and significant effect on Shopee e-commerce consumer satisfaction among Shopee e-commerce users in East Bogor District, Bogor City.
The Effect of Product Quality and Brand Image on Purchasing Decisions for Yamaha Mio Motorbikes at PT. Jayamandiri Gemasejati Bogor Sudarijati; Selsa Oktia Rahmawati; Rachmat Gunawan
International Journal of Educational and Life Sciences Vol. 2 No. 7 (2024): July 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijels.v2i7.2224

Abstract

This study aims to determine the effect of product quality, and brand image on purchasing decisions on Yamaha Mio motorbikes at PT. Jayamandiri Gemasejati Bogor simultaneously and partially. The subject of this research is the buyer of Yamaha Mio product at the company PT. Jayamandiri Gemasejati Bogor. The sample in this study amounted to 100 respondents conducted by purposive sampling. The data analysis technique in this study used the IBM SPSS 25 software application. Data analysis uses descriptive analysis, verification analysis with a quantitative approach. The data analysis method used in this study is multiple linear regression analysis. The results showed that product quality, brand image, and purchasing decisions with good criteria. Simultaneously and partially product quality and brand image have a positive and significant effect on purchasing decisions on Yamaha Mio products at PT. Jayamandiri Gemasejati Bogor
Co-Authors AGUS SETIAWAN Anisa Nur Aini Chandra Ayu Pramestidewi Hamdun Hamdun Hutomo, Yoyok Priyo ISMARTAYA Muhamad Azmi Muhamad Rizki Ramdani Palahudini Selsa Oktia Rahmawati Siti Sonia Sudarijati Wita Sri Rahayu