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Analisis Strategi Persediaan Bahan Baku Buah Pala Untuk Meningkatkan Efisiensi Rantai Pasok CV Cielofood Pratama di Kota Bogor Nopita Sari Hutabarat; Salsabila Dwi Putri; Intan Pijar Azzahra; Atsiilah Dwi Kurnia Pratiwi; Muhammad Abdurrahman; Wawan Oktariza; Tina Nur Ainun
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 3 (2024): JUNI : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i3.917

Abstract

CV Cielofood Pratama is a beverage processing business with nutmeg raw materials, located in Bogor City, West Java. The company produces syrups with varying sizes of packaging. The multi-stage production process does not rule out the possibility of irregularities that could cause the product to no longer meet the quality standards we set. In general, business units have a profit goal for business sustainability, by seeking efficiency in operations in order to obtain profitable profits. Analysis of the data shows the difference between corporate policy and the results of the EOQ method. The company usually orders 25 kg of raw materials with a frequency of 120 times per year. However, the EOQ method recommends ordering 144 kg with a frequency of 36 times per year. In addition, there is a significant difference in the total cost of supplies, which is IDR 30,900,000 according to company policy and IDR 10,392,000 according to EOQ method. This study aims to analyze strategies in raw material supply as an effort for supply chain efficiency. Using the Economic Orders Quantity (EOQ) method Reduce storage costs, save space on both storage and workspaces, resolve problems and reduce the risk that raw material supplies may pose.  
PEMASARAN AYAM BROILER MENINGKATKAN KEUNTUNGAN PETERNAK MELALUI EFISIENSI DAN STRATEGI PEMASARAN: SEBUAH TINJAUAN LITERATUR Siti Saadatu Daroen; Nopita Sari Hutabarat; Faldi Satrya Akbarullah; Liisa Firhani Rahmasari
JURNAL ILMIAH NUSANTARA Vol. 1 No. 4 (2024): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v1i4.1806

Abstract

Broiler chickens are a livestock industry activity that focuses on meat production. The increasing population means the demand for broiler chickens increases from year to year. This increase in consumption and demand has become a business opportunity for broiler chicken breeders to develop their business through market development. However, until now there are still problems regarding the marketing of broiler chickens, namely the marketing chain is too long so that the profits obtained by farmers are less and less efficient. The objectives of this literature review are to: (1) determine the marketing channel chain in broiler chicken farming;(2) identifying the efficiency of marketing channels in broiler chicken farms on the profits of broiler chicken farmers; (3) determine the effect of marketing strategy on the profits of broiler chicken farmers. The method used is a literature review by searching data using Google Scholar, Scopus, PubMed, Crossref and using the help of journal article search tools, namely publish or perish. The results of the literature review show that the broiler chicken marketing chain can increase farmers' profits, by focusing on efficiency and strategic analysis. Shorter canal chains tend to provide greater profits for farmers. An effective marketing strategy can also increase farmers' profits, by considering the company's internal and external factors. Value chain analysis is also important to understand the overall marketing process for broiler chickens. Designing the right marketing strategy can help farmers maximize their profits. Collaboration between business actors is needed to develop the broiler chicken marketing value chain in order to improve regulations, supervision and market information.