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All Journal JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Ilmiah Nusantara
Siti Saadatu Daroen
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Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Mathematics Social Sciences

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Pengaruh Pengeluaran Konsumsi Rumah Tangga terhadap Produk Domestik Bruto Indonesia Tahun 2003-2022 Siti Saadatu Daroen; M.Egitia Zaini; Nurul Nur Fadillah; Angelica Meilani Rika Dwi Kusuma; Anggita Ken Muktiari; Faldi Satrya Akbarullah; Dahri Dahri; Disya Ayu Rivtryana
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 3 (2024): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i3.1637

Abstract

This research aims to analyze the influence of household consumption expenditure on Indonesia's Gross Domestic Product (GDP) in 2003-2022. The data used was taken from secondary data from the Central Statistics Agency (BPS) using simple linear regression as the analysis method. The research results show that there is a positive and significant relationship between household consumption expenditure and Indonesia's GDP. This means that an increase in household consumption expenditure will encourage Indonesia's GDP growth. The growth in household consumption shows that during the 2003-2022 period it can increase GDP, seen from every 1% increase in household consumption expenditure, it will increase Indonesia's GDP by 0.0901. The research results show that household consumption expenditure is one of the main components driving an increase in Indonesia's GDP. Thus, to encourage higher economic growth, efforts need. to be made to increase people's purchasing power and encourage productive household consumption.
PEMASARAN AYAM BROILER MENINGKATKAN KEUNTUNGAN PETERNAK MELALUI EFISIENSI DAN STRATEGI PEMASARAN: SEBUAH TINJAUAN LITERATUR Siti Saadatu Daroen; Nopita Sari Hutabarat; Faldi Satrya Akbarullah; Liisa Firhani Rahmasari
JURNAL ILMIAH NUSANTARA Vol. 1 No. 4 (2024): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v1i4.1806

Abstract

Broiler chickens are a livestock industry activity that focuses on meat production. The increasing population means the demand for broiler chickens increases from year to year. This increase in consumption and demand has become a business opportunity for broiler chicken breeders to develop their business through market development. However, until now there are still problems regarding the marketing of broiler chickens, namely the marketing chain is too long so that the profits obtained by farmers are less and less efficient. The objectives of this literature review are to: (1) determine the marketing channel chain in broiler chicken farming;(2) identifying the efficiency of marketing channels in broiler chicken farms on the profits of broiler chicken farmers; (3) determine the effect of marketing strategy on the profits of broiler chicken farmers. The method used is a literature review by searching data using Google Scholar, Scopus, PubMed, Crossref and using the help of journal article search tools, namely publish or perish. The results of the literature review show that the broiler chicken marketing chain can increase farmers' profits, by focusing on efficiency and strategic analysis. Shorter canal chains tend to provide greater profits for farmers. An effective marketing strategy can also increase farmers' profits, by considering the company's internal and external factors. Value chain analysis is also important to understand the overall marketing process for broiler chickens. Designing the right marketing strategy can help farmers maximize their profits. Collaboration between business actors is needed to develop the broiler chicken marketing value chain in order to improve regulations, supervision and market information.
Co-Authors Angelica Meilani Rika Dwi Kusuma Anggita Ken Muktiari Dahri Dahri Disya Ayu Rivtryana Faldi Satrya Akbarullah M.Egitia Zaini Nopita Sari Hutabarat Nurul Nur Fadillah Rahmasari, Liisa Firhani