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All Journal Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat TAKSONOMI Jurnal Pengabdian Masyarakat Berkarya Journal Economics Technology and Entrepreneur AIQU: Journal Multidiscipliner of Science
Katjina, Husnah
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Journal : Journal Economics Technology and Entrepreneur

 1 
THE INFLUENCE OF PRODUCT QUALITY AND PROMOTION ON THE PURCHASE DECISION OF ORNAMENTAL FISH AT MALIGE AQUARIUM STORE IN BAUBAU CITY Hasni; Pardana, Deki; Katjina, Husnah; Daholu, Ahmad; Rusdin; Salsabiyla, Fannisa
Journal Economics Technology And Entrepreneur Vol 4 No 04 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i04.2034

Abstract

This study aims to analyze the effect of product quality and promotion on consumer purchase decisions at Malige Aquarium Store in Baubau City. The research uses a quantitative method with a survey approach involving 97 respondents selected from a population of 3,115 consumers. Data were collected through observation, questionnaires, and documentation, and analyzed using multiple linear regression. The results show that product quality has a significant effect on purchase decisions, indicating that the physical condition and appearance of ornamental fish play an important role in consumer preferences. Promotion also has a significant effect, which means that marketing communication and information delivery can increase consumer interest. The simultaneous test confirms that product quality and promotion together influence purchase decisions. The coefficient of determination shows that 25.3 percent of the variation in purchase decisions is explained by both variables, while the remaining 74.7 percent is influenced by other factors not included in this study. The findings highlight the need for improving fish quality and strengthening promotional strategies to support consumer buying behavior
PENGARUH DISIPLIN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DI PT. SELAT BUTON Katjina, Husnah; Jasiyah, Rabiyatul; Suriadi, Suriadi
Journal Economics Technology And Entrepreneur Vol 4 No 04 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i04.2041

Abstract

This study aims to examine the effect of work discipline and work motivation on employee performance at PT Selat Buton. The sample in this study consisted of 38 employees of PT Selat Buton. This research employed a descriptive quantitative method. Data were collected using questionnaires, with responses measured using a Likert scale. The data were analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that work discipline has a significant effect on employee performance at PT Selat Buton. The t-test results show that work motivation significantly influences employee performance, with a t-value of 3.149, which is greater than the t-table value of 1.688, and a significance level of 0.003, which is lower than 0.05 (0.003 < 0.05). In addition, the t-test results demonstrate that work discipline significantly affects employee performance, with a t-value of 6.637, which is greater than the t-table value of 1.688, and a significance level of 0.000, which is lower than 0.05 (0.000 < 0.05). Furthermore, the F-test results show that work discipline and work motivation simultaneously have a significant effect on employee performance, with an F-value of 22.147, which is greater than the F-table value of 3.27, and a significance level of 0.000, which is lower than the confidence level of 0.05. Therefore, the hypotheses proposed in this study are accepted.
Co-Authors Christina I.T. Panggabean Daholu, Ahmad Hasmin. H, Rahmad Hasni Hastuti Hastuti Jasiyah, Rabiyatul Mayunita, Sry Oktavyanti, Ns Dwi Pardana, Deki Pratiwi, Endang Tri Rusdin Salsabiyla, Fannisa Saputra, Erdin Suriadi Suriadi Suriadi Tri Pratiwi, Endang Vivin Wahyuni, Vivin