Garuda - Garba Rujukan Digital

PENGARUH SERVICE QUALITY, CUSTOMER SATISFACTION, COMMITMENT, SWITCHING COST, TERHADAP CUSTOMER LOYALTY PADA HYPERMART LIPPO PLAZA BUTON KOTA BAUBAU Agustyawati, Dwi; Hasni, Hasni; Daholu, Ahmad; Pardana, Deki
Jurnal Multidisipliner Kapalamada Vol. 1 No. 01 (2022): JURNAL MULTIDISIPLINER KAPALAMADA
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM Azramedia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/kapalamada.v1i01.85

Penelitian ini berjudul Pengaruh Service Quality, Customer Satisfaction, Commitment, Switching Cost, Terhadap Customer Loyalty Pada Hypermart Lippo Plaza Buton Kota Baubau” Tujuan Penelitian ini adalah untuk mengetahui Pengaruh Service Quality, Customer Satisfaction, Commitment, Switching Cost, Terhadap Customer Loyalty Pada Hypermart Lippo Plaza Buton Kota Baubau. Alat analisis yang digunakan adalah regresi berganda dengan jumlah responden 150. Adapun yang menjadi hasil penelitian adalah Hasil penelitian diperoleh bahwa Dari hasil tersebut, persamaan regresi berdasarkan standardized yang diperolah adalah sebagai berikut: Y = -1,192 + 0,149SQ – 0,086CS + 0,371C + 0,834SC. Analisis Persamaan Regresi: Nilai konstanta sebesar-1,192 artinya jika SQ, CS, C, dan SC = 0 maka Y= -1,192. Jika service quality 0,149 merupakan nilai koefisien regresi variabel SQ terhadapcustomer loyaltyartinya varibelservice qualitymengalami kenaikan satu satuan makacustomer loyaltyakan mengalami peningkatan sebesar 0,149 atau 14,9%. Jika customer satisfaction -0,086 merupakan nilai koefisien regresi variabel CS terhadap customer loyalty artinya varibel customer satisfaction mengalami penurunan satu satuan maka customer loyalty akan mengalami penurunan sebesar 0,086 atau 0,86 %. Jika Commitment 0,371 merupakan nilai koefisien regresi variabel C terhadap customer loyalty artinya varibel Commitmentmengalami kenaikan satu satuan maka customer loyalty akan mengalami peningkatan sebesar 0,371 atau 37,1%. Jika Switching Cost 0,834 merupakan nilai koefisien regresi variabel C terhadap customer loyalty artinya varibel Switching Cost mengalami kenaikan satu satuan maka customer loyalty akan mengalami peningkatan sebesar 0,834 atau 83,4%. Service Quality berpengaruh positif terhadap customer loyalty dengan nilai signifikan = 0,004 < nilai 0,05 (5%). Hasil penelitian diperoleh bahwa customer satisfaction tidak berpengaruh terhadap customer loyalty dengan nilai signifikan= 0,379 > 0,05 (5%). Hasil penelitian diperoleh bahwa commitment berpengaruh positif terhadap customer loyalty dengan nilai signifikan= 0,000 < 0,05 (5%). Hasil penelitian diperoleh bahwa switching cost berpengaruh positif terhadap customer loyalty dengan nilai signifikan = 0,000 < 0,05 (5%).

PENERAPAN MODEL BISNIS E-COMMERCE DALAM BIDANG PERIKANAN DI BUTON SELATAN. Pardana, Deki; Husni, Husni; Zamihu, Juamdan Zamha; Muhaimin, La Ode; Daholu, Ahmad
Jurnal Pengabdian Masyarakat Berkarya Vol. 2 No. 04 (2023): Jurnal Pengabdian Masyarakat Berkarya
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/berkarya.v2i04.783

Penerapan model bisnis e-commerce dalam bidang perikanan memiliki ruang lingkup yang luas dan dapat mencakup berbagai aspek dalam industri perikanan. Beberapa ruang lingkup utama yang dapat pertimbangkan dalam menerapkan model bisnis e-commerce di bidang perikanan, mulai dari persediaan produksi, iklan, jaminan kualitas hingga pemasaran yang menggunakan platform digital. Ruang lingkup penerapan model bisnis e-commerce dalam bidang perikanan di Kecamatan Batauga sangat bervariasi, dan pelaku bisnis dapat memilih aspek-aspek mana yang paling relevan sesuai dengan tujuan dan sumber daya mereka. Hal ini penting untuk merencanakan dengan baik, menjaga kualitas produk, dan menjalankan operasi yang efisien untuk kesuksesan jangka panjang dalam industri perikanan di Kabupaten Buton Selatan.

SOSIALISASI : PERAN LEMBAGA MAHASISWA DAN KARANG TARUNA SEBAGAI PENGAWASAN PARTISIPATIF DALAM MENGAWAL PILKADA SERENTAK TAHUN 2024 YANG BERINTEGRITAS DAN DEMOKRATIS Daholu, Ahmad; Hasni, Hasni; Rilan, La
Jurnal Pengabdian Masyarakat Berkarya Vol. 3 No. 03 (2024): Jurnal Pengabdian Masyarakat Berkarya
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/berkarya.v3i03.1233

The 2024 Simultaneous Regional Head Election (PILKADA) is a means of popular sovereignty to elect the Governor and deputy governor, Regent and Deputy Regent, Mayor and deputy mayor, which is carried out directly, publicly, freely, confidentially, honestly and fairly. This service research uses a qualitative descriptive analysis approach method. The results of this socialization show an active increase in participatory supervision by participants, namely youth, students and youth organizations in monitoring and supervising the stages of the regional elections, namely by using the strategy of inviting other youth friends in the form of millennial voters or beginner voters or voters. women's base not to get involved in money politics and not get involved in spreading regional election hoaxes on social media or other media. Because of the massive black campaign and indications of money political movements, it is certain that it will harm the dignity of democracy. With strict participatory supervision, fraud in elections such as money politics, vote manipulation and voter intimidation can be minimized, as well as ensuring an honest and fair election process.

PENGARUH BEBAN KERJA DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS PEKERJAAN UMUM DAN PENATAAN RUANG KABUPATEN BUTON Agustyawati, Dwi; Uli, Nur Zarliani; Daholu, Ahmad; Hasni, Hasni; Zakaria, Ferli
Journal Economics Technology And Entrepreneur Vol 3 No 02 (2024): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v3i02.1232

This study aims to determine the effect of workload and work discipline on performance carried out at the Public Works and Spatial Planning Office of South Buton Regency. Data collection methods were carried out by observation, questionnaires and documentation. Respondents in this study amounted to 38 respondents. Data processing was carried out using SPSS, and analyzed the research instrument test and multiple linear regression analysis hypothesis testing. The results of this study indicate that there is a simultaneous positive and significant effect of workload and work discipline on employee performance with a significance value of 0.027 <0.05. Based on the results of the coefficient of determination test, the adjusted r value is 0.141, which means that the independent variable in this study has an influence of 14.1% on the dependent variable. Meanwhile, workload has no effect on employee performance. Work discipline has no effect on employee performance.

SOSIALISASI : PERAN LEMBAGA MAHASISWA DAN KARANG TARUNA SEBAGAI PENGAWASAN PARTISIPATIF DALAM MENGAWAL PILKADA SERENTAK TAHUN 2024 YANG BERINTEGRITAS DAN DEMOKRATIS Daholu, Ahmad; Hasni, Hasni; Rilan, La
Jurnal Pengabdian Masyarakat Berkarya Vol. 3 No. 03 (2024): Jurnal Pengabdian Masyarakat Berkarya
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/berkarya.v3i03.1233

The 2024 Simultaneous Regional Head Election (PILKADA) is a means of popular sovereignty to elect the Governor and deputy governor, Regent and Deputy Regent, Mayor and deputy mayor, which is carried out directly, publicly, freely, confidentially, honestly and fairly. This service research uses a qualitative descriptive analysis approach method. The results of this socialization show an active increase in participatory supervision by participants, namely youth, students and youth organizations in monitoring and supervising the stages of the regional elections, namely by using the strategy of inviting other youth friends in the form of millennial voters or beginner voters or voters. women's base not to get involved in money politics and not get involved in spreading regional election hoaxes on social media or other media. Because of the massive black campaign and indications of money political movements, it is certain that it will harm the dignity of democracy. With strict participatory supervision, fraud in elections such as money politics, vote manipulation and voter intimidation can be minimized, as well as ensuring an honest and fair election process.

Hybrid Marketing dalam Pendidikan Tinggi: Studi Efektivitas Sosialisasi Online dan Offline terhadap Minat Mahasiswa Baru Nur Zarliani Uli; Dwi Agustyawati; Wa Ode Al Zarliani; Suherman, La Ode Achmad; Hasni; Daholu, Ahmad
Room of Civil Society Development Vol. 4 No. 1 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.536

Pemasaran pendidikan tinggi mengalami perubahan signifikan dengan berkembangnya teknologi digital, yang mendorong perguruan tinggi untuk mengadopsi strategi Hybrid Marketing, yaitu kombinasi pemasaran daring (online) dan luring (offline) guna meningkatkan efektivitas sosialisasi dan daya tarik calon mahasiswa. Penelitian ini bertujuan untuk mengevaluasi efektivitas strategi Hybrid Marketing dalam sosialisasi Program Studi Manajemen Universitas Muhammadiyah Buton. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik observasi, wawancara, dan dokumentasi untuk menganalisis dampak pemasaran digital melalui media sosial serta kunjungan langsung ke sekolah-sekolah. Hasil penelitian menunjukkan bahwa promosi digital melalui media sosial, seperti Instagram dan Facebook, efektif dalam meningkatkan keterlibatan calon mahasiswa melalui konten interaktif, tetapi belum sepenuhnya optimal dalam mengonversi minat menjadi pendaftaran. Sebaliknya, kunjungan langsung memiliki dampak lebih kuat dalam membangun kepercayaan dan meningkatkan keputusan pendaftaran, dengan kenaikan minat hingga 30% setelah kegiatan sosialisasi luring. Tantangan utama yang dihadapi mencakup terbatasnya cakupan audiens dalam promosi luring, kurangnya analisis metrik digital dalam kampanye daring, serta perbedaan akses informasi di kalangan calon mahasiswa. Oleh karena itu, integrasi strategi pemasaran digital berbasis data dan pendekatan personal melalui interaksi langsung menjadi solusi optimal dalam menarik lebih banyak mahasiswa baru secara efektif.

Hybrid Marketing dalam Pendidikan Tinggi: Studi Efektivitas Sosialisasi Online dan Offline terhadap Minat Mahasiswa Baru Nur Zarliani Uli; Dwi Agustyawati; Wa Ode Al Zarliani; Suherman, La Ode Achmad; Hasni; Daholu, Ahmad
Room of Civil Society Development Vol. 4 No. 1 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.536

Pemasaran pendidikan tinggi mengalami perubahan signifikan dengan berkembangnya teknologi digital, yang mendorong perguruan tinggi untuk mengadopsi strategi Hybrid Marketing, yaitu kombinasi pemasaran daring (online) dan luring (offline) guna meningkatkan efektivitas sosialisasi dan daya tarik calon mahasiswa. Penelitian ini bertujuan untuk mengevaluasi efektivitas strategi Hybrid Marketing dalam sosialisasi Program Studi Manajemen Universitas Muhammadiyah Buton. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik observasi, wawancara, dan dokumentasi untuk menganalisis dampak pemasaran digital melalui media sosial serta kunjungan langsung ke sekolah-sekolah. Hasil penelitian menunjukkan bahwa promosi digital melalui media sosial, seperti Instagram dan Facebook, efektif dalam meningkatkan keterlibatan calon mahasiswa melalui konten interaktif, tetapi belum sepenuhnya optimal dalam mengonversi minat menjadi pendaftaran. Sebaliknya, kunjungan langsung memiliki dampak lebih kuat dalam membangun kepercayaan dan meningkatkan keputusan pendaftaran, dengan kenaikan minat hingga 30% setelah kegiatan sosialisasi luring. Tantangan utama yang dihadapi mencakup terbatasnya cakupan audiens dalam promosi luring, kurangnya analisis metrik digital dalam kampanye daring, serta perbedaan akses informasi di kalangan calon mahasiswa. Oleh karena itu, integrasi strategi pemasaran digital berbasis data dan pendekatan personal melalui interaksi langsung menjadi solusi optimal dalam menarik lebih banyak mahasiswa baru secara efektif.

PELATIHAN PENINGAKTAN KAPASITAS PEMUDA UNTUK BELA NEGARA DALAM MENYONGSONG HARI PROKLAMASI KEMERDEKAAN RI 17 AGUSTUS 1945 DI TAHUN 2025 Daholu, Ahmad; Suriadi, Suriadi; Azaluddin, Azaluddin; Tri Pratiwi, Endang; Jasiyah, Rabiyatul; Malik, Ernawati
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 05 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i05.1767

This community service (PKM) activity was implemented in the form of training to increase the capacity of youth to defend the nation in Lapandewa Kaindewa Village, Lapandea District, South Buton Regency. The background to this activity was the challenge of declining nationalism and the weakening understanding of national values among the younger generation amidst the rapid flow of globalization. The method used was a qualitative descriptive approa ch, involving 40 participants consisting of village youth, youth organizations, and local youth leaders. The activity was carried out through the delivery of national insight and discipline, and included a follow-up plan. The results of this activity showed a significant increase in the training participants' understanding of the concept of national defense. The impact of this activity was felt not only by the participants but also by the wider community, with community enthusiasm and commitment to establishing a youth forum for nation al defense as a follow-up. Thus, this PKM makes a tangible contributi on to developing youth with a patriotic character and a role in nation al development in general and regional development in particular

PENGARUH BEBAN KERJA DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS PEKERJAAN UMUM DAN PENATAAN RUANG KABUPATEN BUTON Agustyawati, Dwi; Uli, Nur Zarliani; Daholu, Ahmad; Hasni, Hasni; Zakaria, Ferli
Journal Economics Technology And Entrepreneur Vol 3 No 02 (2024): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v3i02.1232

This study aims to determine the effect of workload and work discipline on performance carried out at the Public Works and Spatial Planning Office of South Buton Regency. Data collection methods were carried out by observation, questionnaires and documentation. Respondents in this study amounted to 38 respondents. Data processing was carried out using SPSS, and analyzed the research instrument test and multiple linear regression analysis hypothesis testing. The results of this study indicate that there is a simultaneous positive and significant effect of workload and work discipline on employee performance with a significance value of 0.027 <0.05. Based on the results of the coefficient of determination test, the adjusted r value is 0.141, which means that the independent variable in this study has an influence of 14.1% on the dependent variable. Meanwhile, workload has no effect on employee performance. Work discipline has no effect on employee performance.

Analysis of Management Function Management in Financial Administration in Buton District R, Muh. Rais.; Daholu, Ahmad
International Journal of Management Progress Vol. 4 No. 2 (2022): International Journal of Management Progress
Publisher : Institute for Research and Community Service

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/ijmp.v4i2.4067

The purpose of this research is to find out how to make the analysis of the financial administrative management function in the Siotapina District Office of Buton Regency run better and how to manage the financial administration there. The research approach is qualitative. The informants in this study were employees of the Siotaping District Office, Buton Regency, especially the Head of the Xiotapina District Office, the Finance Section or Treasurer, and related fields within it, which was carried out in August 2022. The data sources used were primary data sources and secondary data sources. While the data collection technique used is question and answer and documentation. The findings show that the Siotapina District Office of Buton Regency manages the financial administrative management function optimally, because 96% of the goals or budget are carried out in 2018 and 96% in 2019. and becomes 96% in 2020. Set at 95 percent. In addition, the procedure for managing the financial administration of the Siotapa District Office adheres to accrual state accounting rules, but is limited to a network system for the purposes of carrying out activities and reporting.

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