Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Business and Investment Review Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA)
Alvionita
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Fenomena K-POP Sebagai Strategi Ekspansi Produk Scarlett Sabina, Nafiza Kayla; Alvionita; Nursyifa, Putri; Saleh, Mohamad Zein
Business and Investment Review Vol. 1 No. 5 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i5.47

Abstract

This article examines how implementing an expansion strategy can support the marketing plans of the local Scarlett brand. By conducting an initial study of trends that can influence the scale of sales and this can be used as an expansion strategy carried out using world artists as brand ambassadors. An expansion strategy that focuses on the process by which a company seeks opportunities to expand its business operations beyond the boundaries of existing regions, markets, or businesses. The goal of business expansion is to achieve sustainable growth, increase market share, increase revenue, and create value for shareholders. In this way, using brand ambassadors from Korean artists is the right thing to achieve this expansion strategy. Apart from that, Brand Awareness is also important so that Scarlett becomes a mainstay for consumers. The use of qualitative data with the use of previously collected data certainly supports this article into systematic information that shows evidence that the influence of the Korean Wave in Indonesia is very supportive in terms of economic activity in the business world.
Perbandingan Kepuasan dan Loyalitas Pelanggan Antara Bank Digital dan Bank Tradisional Pada Generasi Milenial Alvionita; Andini Aulia Tasya; Zilma Juwita
Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Vol. 1 No. 4 (2024): Agustus
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jimea.v1i4.1654

Abstract

Dalam era globalisasi, sektor perbankan mengalami transformasi signifikan dengan munculnya bank digital sebagai alternatif yang menggusur bank tradisional. Fenomena ini terutama dipengaruhi oleh generasi milenial yang mengalami peralihan dari tradisional ke digital. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi kepuasan dan loyalitas nasabah generasi milenial terhadap bank digital dan tradisional. Konsep Technology Acceptance Model (TAM) digunakan sebagai landasan teoritis, dengan mempertimbangkan kegunaan, kenyamanan, dan keterlibatan karyawan-pelanggan dalam memprediksi kepuasan dan loyalitas nasabah. Melalui metode kuantitatif dan teknik non-probability, penelitian ini menggunakan pendekatan focusing research dengan pengambilan sampel purposive. Data dikumpulkan melalui kuesioner dengan skala Likert dan dianalisis menggunakan Smart-PLS untuk Structural Equation Modeling (SEM). Analisis data melibatkan validitas, reliabilitas, korelasi variabel, serta uji homogenitas multi-group SEM untuk membandingkan kelompok.
Co-Authors Andini Aulia Tasya Nursyifa, Putri Sabina, Nafiza Kayla Saleh, Mohamad Zein Zilma Juwita