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All Journal Bussman Journal : Indonesian Journal of Business and Management Business and Investment Review
Sabina, Nafiza Kayla
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Fenomena K-POP Sebagai Strategi Ekspansi Produk Scarlett Sabina, Nafiza Kayla; Alvionita; Nursyifa, Putri; Saleh, Mohamad Zein
Business and Investment Review Vol. 1 No. 5 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i5.47

Abstract

This article examines how implementing an expansion strategy can support the marketing plans of the local Scarlett brand. By conducting an initial study of trends that can influence the scale of sales and this can be used as an expansion strategy carried out using world artists as brand ambassadors. An expansion strategy that focuses on the process by which a company seeks opportunities to expand its business operations beyond the boundaries of existing regions, markets, or businesses. The goal of business expansion is to achieve sustainable growth, increase market share, increase revenue, and create value for shareholders. In this way, using brand ambassadors from Korean artists is the right thing to achieve this expansion strategy. Apart from that, Brand Awareness is also important so that Scarlett becomes a mainstay for consumers. The use of qualitative data with the use of previously collected data certainly supports this article into systematic information that shows evidence that the influence of the Korean Wave in Indonesia is very supportive in terms of economic activity in the business world.
MANAJEMEN PERUBAHAN DALAM LINGKUP PENDIDIKAN: PENYESUAIAN LEMBAGA PENDIDIKAN ATAS PEMBELAJARAN DARING Sabrina, Afiifah Nur; Haludin, Guntur; Sabina, Nafiza Kayla; Nursyifa, Putri; Januar, Salsabila Kunti; Tanjung, Syafira Mawada
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.275

Abstract

Change management in education certainly plays a central role in responding to the dynamics of the rapidly developing digital era. The use of advanced technologies such as AI, machine learning, and digital platforms has revolutionized learning methods, triggering the need for curriculum restructuring, strengthening educators' digital competencies, and providing adequate infrastructure. Although online learning offers flexibility of time and broad access, challenges such as the digital divide, limited technological literacy, and data privacy issues remain unavoidable issues. To ensure the smoothness of online learning and ensure that online learning runs effectively, an integrated change management approach is needed, including mature strategic planning, measurable implementation, disciplined implementation, and continuous evaluation. Sustainability in the hybrid era requires synergy between online and offline learning methods to maintain a balance between the use of technology and the development of students' social skills.
Strategi Pelayanan Berbasis Digital pada Aplikasi Kesehatan (Halodoc) Sabina, Nafiza Kayla; Tanjung, Syafira Mawada; NurSyifa , Putri; Saleh, Mohamad Zein
Business and Investment Review Vol. 3 No. 2 (2025)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.138

Abstract

Halodoc is a telehealth application in Indonesia that can be used by anyone. Being technology-based, the convenience of this application is increasingly felt with features that make it easier for users to consult health directly without meeting them. Telehealth is used by Halodoc as a popular virtual health service application today. Based on this, this researcher used a qualitative approach method by collecting information from pre-existing sources and data. Previous sources and data that have been collected are of course used to support this article which relates to digital services used in the Halodoc health application. Abstrak Halodoc menjadi aplikasi telehealth di Indonesia yang dapat digunakan oleh siapa saja. Dengan berbasis teknologi, kemudahan aplikasi ini semakin terasa dengan adanya fitur-fitur yang memudahkan pengguna untuk berkonsultasi kesehatan secara langsung tanpa bertemu. Telehealth dimanfaatkan Halodoc sebagai aplikasi layanan kesehatan virtual populer saat ini. Berdasarkan hal tersebut, peneliti ini menggunakan metode pendekatan kualitatif dengan melakukan pengumpulan informasi terhadap sumber dan data yang sudah ada sebelumnya. Sumber dan data sebelumnya yang sudah terkumpul tentu dipergunakan untuk mendukung tulisan ini yang berkaitan dengan pelayanan digital yang digunakan pada aplikasi kesehatan Halodoc. Kata Kunci: Halodoc, Telehealth, Pelayanan Digital
Co-Authors Alvionita Guntur Haludin Januar, Salsabila Kunti NurSyifa , Putri Nursyifa, Putri Sabrina, Afiifah Nur Saleh, Mohamad Zein Tanjung, Syafira Mawada