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All Journal Bussman Journal : Indonesian Journal of Business and Management Innovative: Journal Of Social Science Research Business and Investment Review
Nursyifa, Putri
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Fenomena K-POP Sebagai Strategi Ekspansi Produk Scarlett Sabina, Nafiza Kayla; Alvionita; Nursyifa, Putri; Saleh, Mohamad Zein
Business and Investment Review Vol. 1 No. 5 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i5.47

Abstract

This article examines how implementing an expansion strategy can support the marketing plans of the local Scarlett brand. By conducting an initial study of trends that can influence the scale of sales and this can be used as an expansion strategy carried out using world artists as brand ambassadors. An expansion strategy that focuses on the process by which a company seeks opportunities to expand its business operations beyond the boundaries of existing regions, markets, or businesses. The goal of business expansion is to achieve sustainable growth, increase market share, increase revenue, and create value for shareholders. In this way, using brand ambassadors from Korean artists is the right thing to achieve this expansion strategy. Apart from that, Brand Awareness is also important so that Scarlett becomes a mainstay for consumers. The use of qualitative data with the use of previously collected data certainly supports this article into systematic information that shows evidence that the influence of the Korean Wave in Indonesia is very supportive in terms of economic activity in the business world.
MANAJEMEN PERUBAHAN DALAM LINGKUP PENDIDIKAN: PENYESUAIAN LEMBAGA PENDIDIKAN ATAS PEMBELAJARAN DARING Sabrina, Afiifah Nur; Haludin, Guntur; Sabina, Nafiza Kayla; Nursyifa, Putri; Januar, Salsabila Kunti; Tanjung, Syafira Mawada
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.275

Abstract

Change management in education certainly plays a central role in responding to the dynamics of the rapidly developing digital era. The use of advanced technologies such as AI, machine learning, and digital platforms has revolutionized learning methods, triggering the need for curriculum restructuring, strengthening educators' digital competencies, and providing adequate infrastructure. Although online learning offers flexibility of time and broad access, challenges such as the digital divide, limited technological literacy, and data privacy issues remain unavoidable issues. To ensure the smoothness of online learning and ensure that online learning runs effectively, an integrated change management approach is needed, including mature strategic planning, measurable implementation, disciplined implementation, and continuous evaluation. Sustainability in the hybrid era requires synergy between online and offline learning methods to maintain a balance between the use of technology and the development of students' social skills.
Pengaruh Keberagaman Generasi Dalam Organisasi Terhadap Pola Komunikasi Di Perusahaan Nursyifa, Putri; Amirah Suben, Naurah
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.7754

Abstract

Penelitian ini membahas keberagaman generasi dalam organisasi dan dampaknya pada pola komunikasi. Metode penelitian yang digunakan adalah studi literatur. Hasilnya menunjukkan bahwa setiap generasi membawa preferensi komunikasi yang berbeda, terutama dalam penggunaan teknologi. Organisasi yang memahami dan mengelola keberagaman generasi dengan bijaksana dapat meningkatkan kolaborasi dan produktivitas. Keberagaman generasi juga dapat memengaruhi retensi karyawan. Studi ini mengidentifikasi tujuan penelitian, termasuk analisis dampak keberagaman generasi terhadap preferensi komunikasi, perbedaan dalam penggunaan teknologi, strategi untuk memfasilitasi komunikasi efektif, dan peran keberagaman generasi dalam retensi karyawan. Dengan pemahaman yang lebih baik tentang topik ini, organisasi dapat mempersiapkan diri untuk menghadapi perubahan masa depan dalam komunikasi organisasi.
Co-Authors Alvionita Amirah Suben, Naurah Guntur Haludin Januar, Salsabila Kunti Sabina, Nafiza Kayla Sabrina, Afiifah Nur Saleh, Mohamad Zein Tanjung, Syafira Mawada