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All Journal Jurnal Ekonomi dan Bisnis Dharma Andalas Community Development Journal: Jurnal Pengabdian Masyarakat Journal Of Human And Education (JAHE) Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Masyarakat Dharma Andalas Manager : Jurnal Ilmu manajemen
Putra, Ramadhani Kirana
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Optimizing Digital-Based Home Industry in Improving Digital Business in Rural Communities Mamuaya, Nova Ch.; Ardi, Abdullah; Gunawan, Anak Agung Ngurah; Putra, Ramadhani Kirana; Yeni, Afni
Journal Of Human And Education (JAHE) Vol. 4 No. 3 (2024): Journal of Human And Education
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i3.938

Abstract

Technological advances that are increasingly sophisticated in this modern era are one of the innovations resulting from the rapid development of technology, namely online sales or digital business. Digital Business is a training program to improve sales innovation competency aimed at company players who intend to operate on a Micro, Small and Medium Enterprise (MSME) scale or village residents who have not yet or have done so. The current development of information and digital technology has had a significant impact on various aspects of life, including the world of business and marketing. Digital transformation has influenced the way society interacts, communicates and accesses information. In the context of the development of home-based businesses in villages, the use of digital business technology is becoming increasingly relevant and important for expanding markets and increasing the competitiveness of the products and services produced. The main aim of these applications is to engage village communities. In business, people's participation can generate profits, one of which is through digital marketing. Social media is considered to have the ability to directly reach customers, because they are cheap and do not require special skills to start a business. The Community Service Team is motivated to inform other people about the use of information and communication technology because village residents do not understand what digital marketing is. The results of the community service program for villagers in the Tanjung Batu Village area, Wanea District, Manado City, North Sulawesi, had a positive impact on those who participated. This is proven by increases in knowledge, skills and product quality, number, type and turnover, management capabilities, profits and the number of new entrepreneurs.
PACKAGING SEBAGAI SALAH SATU PEMASARAN TERBAIK: UMKM KRIPIK TALAS NAGARI KOTO ANAU Nirwana, Ida; Defitri, Siska Yulia; Nurhayati, Nurhayati; Roza, Seflidiana; Sriyanti, Esi; Yeni, Afni; Lina, Lina; Putra, Ramadhani Kirana; Nasrah, Rasidah; Arfimasri, Arfimasri
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2024): Volume 5 No. 4 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i4.33110

Abstract

Kegiatan pengabdian bertujuan untuk membantu wirausahaan dilingkup UMKM agar dapat meningkatkan penjualannya dan menambah pendapatan melalui pemberian wawasan berharga mengenai peran strategis kemasan dalam pemasaran produk UMKM. Melalui metode partisipatif dan lokakarya interaktif, pelaku usaha memperoleh pemahaman mendalam dan keterampilan praktis dalam merancang kemasan yang lebih menarik, informatif, dan fungsional. Secara keseluruhan, kegiatan pengabdian ini berhasil mencapai tujuan utamanya: meningkatkan pemahaman dan keterampilan pelaku usaha UMKM dalam menggunakan kemasan sebagai strategi pemasaran yang efektif. Hasil ini diharapkan dapat menjadi inspirasi bagi UMKM lainnya untuk lebih memperhatikan aspek kemasan dalam strategi pemasaran mereka, sehingga dapat bersaing lebih baik di pasar yang kompetitif dan meningkatkan kesejahteraan melalui usaha kecil dan menengah yang lebih sukses dan berkelanjutan. Kegiatan ini juga menegaskan bahwa dukungan dan bimbingan yang tepat dapat membantu UMKM mengoptimalkan potensi mereka dan berkontribusi lebih signifikan terhadap perekonomian lokal
ANALYSIS OF IMPROVING TEACHER PERFORMANCE AND WORK ENVIRONMENT AND PROFESSIONALISM Nirwana, Ida; Amelia, Indri; Yeni, Afni; Putra, Ramadhani Kirana
Manager : Jurnal Ilmu Manajemen Vol. 7 No. 2 (2024): Manager : Jurnal Ilmu Manajemen
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to see the influence of the work environment and professionalism on teacher performance at SMP N 3 Gunung Talang, Solok Regency. The type of research used is descriptive correlative research. Correlative descriptive is a research method that aims to see the relationship between two or more variables. The variable that influences is the independent variable (X), while the variable that is affected by the independent variable is called the dependent variable (Y). Based on the research results, the multiple linear regression equation is Y = 17.868 -0.063X1 +0.603X2 +e The constant value is 17.868. The research results determined the determination value with an Rsquare of 0.605 or 60.5%. H1 is accepted with a tcount value of -0.554 < ttable 2.051 and a significance value greater than α 0.05 (0.584 > 0.05), H2 is accepted with a tcount value of 6.394 < ttable 2.051 and a significance value smaller than α 0.05 ( 0.000 > 0.05). H3 does not have a significant and simultaneous influence on teacher performance with an Fcount value of 20.642 < Ftable 3.34 and a significance value of 0.000 > 0.05.
Faktor - Faktor Yang Mempengaruhi Produktivitas Kerja Karyawan PT. PLN (Persero) Cabang Solok Putra, Ramadhani Kirana; Yeni, Afni
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5145

Abstract

Penelitian ini bertujuan untuk menganalisis hubungan antara Pelatihan dan Promosi Jabatan terhadap Produktivitas Kerja di PT. PLN (Persero) Cabang Solok. Jenis penelitian menggunakan deskriptif dengan pendekatan kuantitatif. Sumber data utama dalam penelitian ini adalah data primer. Populasi dalam penelitian ini adalah seluruh karyawan PT. PLN (Persero) Cabang Solok dengan jumlah 424 orang. Mengingat jumlah populasi cukup besar, maka sampel diambil sebanyak 10% dari total populasi sehingga jumlahnya 42 orang. Teknik pengambilan sampel dilakukan secara acak (simple random sampling). Hasil penelitian menunjukkan secara parsial pelatihan berpengaruh signifikan terhadap produktivitas kerja karyawan PT. PLN (Persero) Cabang Solok dapat diterima dan terbukti kebenarannya pada tingkat kepercayaan 95%. Karena nilai signifikansinya sebesar 0,000 lebih kecil dari tingkat kesalahan yang ditetapkan yaitu 0,05 (sig. 0,000 < α0,05) dan promosi jabatan berpengaruh signifikan terhadap produktivitas kerja karyawan PT. PLN (Persero) Cabang Solok dapat diterima dan terbukti kebenarannya pada tingkat kepercayaan 95%. Karena nilai signifikansinya 0,000 lebih kecil dari tingkat kesalahan yang ditetapkan yaitu 0,05 (sig. 0,000 < α0,05). Berdasarkan dari uji F tentang pengaruh pelatihan dan promosi jabatan berpengaruh signifikan secara bersama-sama terhadap produktivitas kerja karyawan PT. PLN (Persero) Cabang Solok dapat diterima dan terbukti kebenarannya pada tingkat kepercayaan 95%. Karena nilai signifikansinya 0,000 lebih kecil dari tingkat kesalahan yang ditetapkan yaitu 0,05 (sig. 0,000 < α0,05). Koefisien determinasi (R²) menunjukkan bahwa Pelatihan dan promosi jabatan secara bersama-sama memiliki variasi proporsi yang menjelaskan pengaruhnya terhadap produktivitas karyawan sebesar 0,620 atau 62%. Sisanya sebanyak 38% lagi dijelaskan oleh variabel lain yang tidak termasuk dalam model penelitian ini.
Optimalisasi Peran Masyarakat Lokal dalam Pelayanan Prima sebagai Penggerak Ekonomi Kreatif di Kawasan Kota Tua Padang Mariyanti, Eka; Wijaya, Riani Sukma; Abdilla, Mohammad; Fatma, Siti; Kobal, Hardinalis; Sari, Puti Embun; Marvidola, Triska; Putra, Ramadhani Kirana; Nasrah, Rasidah
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 4 No 2 (2025): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmda.v4i2.2479

Abstract

This community service activity focuses on strengthening excellent service as a key strategy for enhancing tourism and the creative economy in the Kota Tua Padang area. The topic was selected based on the strategic role of service quality in shaping tourist satisfaction, destination image, and the sustainability of community-based tourism. The activity was implemented using a participatory approach through education, training, simulation, and mentoring of tourism actors and local communities. The results indicate positive changes in participants’ attitudes and service behavior, particularly in hospitality, responsiveness, empathy, and awareness of cleanliness and safety within the destination area. In addition, the activity increased community awareness of the potential of creative economy sectors as drivers of local economic growth. These findings confirm that excellent service is not only a determinant of tourist satisfaction but also an important instrument for strengthening community-based tourism and creative economic development.
Gastronomy Experience sebagai Determinan Perilaku Kunjungan Ulang Wisatawan Nusantara ke Kota Padang Mariyanti, Eka; fatma, Siti; Kobal, Hardinalis; sari, Puti Embun; Marvidola, Triska; Putra, Ramadhani Kirana; Nasrah, Rasidah
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 28 No 1 (2026): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v28i1.2481

Abstract

Co-Authors A. A. Ngurah Gunawan Amelia, Indri Ardi, Abdullah Arfimasri, Arfimasri Kobal, Hardinalis Lina Lina Mariyanti, Eka Marvidola, Triska Mohammad Abdilla Nasrah, Rasidah Nirwana, Ida Nova Ch. Mamuaya Nurhayati Nurhayati Roza, Seflidiana Sari, Puti Embun Siska Yulia Defitri Siti Fatma Sriyanti, Esi Wijaya, Riani Sukma Yeni, Afni