Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Community Development Journal: Jurnal Pengabdian Masyarakat JER ACCELERATION: Multidisciplinary Research Journal
Fatchuroji, Acep
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PENINGKATAN KAPASITAS PRODUKSI DAN STRATEGI PEMASARAN USAHA KECIL DAN MENENGAH PAPEDA INSTAN, MERAUKE Oktariani, Mutiya; Fatchuroji, Acep; Damayanti, Damayanti
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Volume 6 No. 1 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i1.42189

Abstract

Usaha Kecil dan Menengah (UKM) memiliki peran penting dan strategis dalam struktur perekonomian daerah bahkan pada level nasional sekalipun. Dimana UKM merupakan kegiatan ekonomi rakyat yang produktif yang telah terbukti mampu bertahan dalam kondisi krisis. Keberadaan UKM pada daerah secara tidak langsung juga telah menyerap tenaga kerja dan mengurangi pengangguran yang menjadi penghambat pertumbuhan ekonomi. Namun, realitanya UKM sendiri mengalami kendala yang sulit dalam upaya mengembangkan usahanya terutama terkait dengan kapasitas produksi dan pemasaran produk. Tim Pengabdian Kepada Masyarakat Jurusan Pendidikan Ekonomi, FKIP Universitas Musamus memberikan pelatihan dan difusi Iptek. Pelatihan dilakukan dengan cara penyuluhan tentang peningkatan kapasitas produksi dan strategi pemasaran sedangkan difusi Iptek berupa produk jus pala. Hasil kegiatan pengabdian berupa identifikasi potensi dan masalah pengembangan UKM serta memberikan Solusi dengan tersedianya wadah papeda instan yang lebih menarik dibandingkan wadah sebelumnya dan menambah pengetahuan anggota kelompok terkait peningkatan kapasitas produksi dan strategi memasarkan produk papeda instan.
Analysis of Micromanagement Strategies in MSMEs in the Digital Era Mardiah, Ainil; Afrizal, Afrizal; Amalia, Fisy; Fatchuroji, Acep; Muhammad Sabir
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1748

Abstract

The purpose of this study is to analyze micromanagement strategies in MSMEs in the digital era. This research approach collects data through a literature review, which involves reading literature from various sources, including books, reports, articles, and journals, employing both qualitative and deductive methods. The results of this study suggest that in the digital era, MSMEs must adopt micromanagement strategies to enhance competitiveness and operational efficiency. These strategies include operational optimization through technology, digital marketing based on social media and e-commerce, financial management utilizing digital applications, and enhancing human resources and leadership through digital literacy. The utilization of consumer data also drives innovation in products and services. The successful implementation of this strategy is supported by the synergy of the digital ecosystem, including the active role of the government, technology platforms, universities, communities, and local media and influencers in providing access, mentoring, and sustainable promotion for MSMEs.
LANGUAGE AS A BRANDING TOOL: LINGUISTIC TACTICS IN INDIE PUBLISHERS’ SOCIAL MEDIA CAMPAIGNS Yuwana, Rawuh Yuda; Fatchuroji, Acep
Acceleration: Multidisciplinary Research Journal Vol. 4 No. 1 (2026): Acceleration: Multidisciplinary Research Journal
Publisher : PT Akselerasi Karya Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70210/amrj.v3i4.179

Abstract

This study examines the linguistic and semiotic strategies employed by indie publishers on social media to construct branding identities within the digital literacy ecosystem. Using qualitative discourse analysis, digital linguistics, and multimodal semiotics, the study analyzes 15 social media posts across Instagram, TikTok, Twitter (X), Facebook, and official websites. The findings identify five recurring linguistic strategies: emotional micro-narratives, conversational positioning, multimodal linguistic framing, community-aligned hashtagging, and metaphorical semiotic branding. Collectively, these strategies position indie publishers as humanistic, approachable, and literacy-oriented actors despite limited marketing resources. This study contributes theoretical insight into how small cultural agents construct visibility, identity, and relational engagement through language in competitive digital spaces.
Co-Authors - Afrizal Ainil Mardiah Damayanti Damayanti Fisy Amalia Muhammad Sabir Rawuh Yuda Yuwana