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All Journal Jurnal Pendidikan Ekonomi (JURKAMI) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Bisnis dan Manajemen West Science JER ACCELERATION: Multidisciplinary Research Journal AKSELERASI: Jurnal Pengabdian Masyarakat
Fatchuroji, Acep
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

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PENINGKATAN KAPASITAS PRODUKSI DAN STRATEGI PEMASARAN USAHA KECIL DAN MENENGAH PAPEDA INSTAN, MERAUKE Oktariani, Mutiya; Fatchuroji, Acep; Damayanti, Damayanti
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Volume 6 No. 1 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i1.42189

Abstract

Usaha Kecil dan Menengah (UKM) memiliki peran penting dan strategis dalam struktur perekonomian daerah bahkan pada level nasional sekalipun. Dimana UKM merupakan kegiatan ekonomi rakyat yang produktif yang telah terbukti mampu bertahan dalam kondisi krisis. Keberadaan UKM pada daerah secara tidak langsung juga telah menyerap tenaga kerja dan mengurangi pengangguran yang menjadi penghambat pertumbuhan ekonomi. Namun, realitanya UKM sendiri mengalami kendala yang sulit dalam upaya mengembangkan usahanya terutama terkait dengan kapasitas produksi dan pemasaran produk. Tim Pengabdian Kepada Masyarakat Jurusan Pendidikan Ekonomi, FKIP Universitas Musamus memberikan pelatihan dan difusi Iptek. Pelatihan dilakukan dengan cara penyuluhan tentang peningkatan kapasitas produksi dan strategi pemasaran sedangkan difusi Iptek berupa produk jus pala. Hasil kegiatan pengabdian berupa identifikasi potensi dan masalah pengembangan UKM serta memberikan Solusi dengan tersedianya wadah papeda instan yang lebih menarik dibandingkan wadah sebelumnya dan menambah pengetahuan anggota kelompok terkait peningkatan kapasitas produksi dan strategi memasarkan produk papeda instan.
Analysis of Micromanagement Strategies in MSMEs in the Digital Era Mardiah, Ainil; Afrizal, Afrizal; Amalia, Fisy; Fatchuroji, Acep; Muhammad Sabir
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1748

Abstract

The purpose of this study is to analyze micromanagement strategies in MSMEs in the digital era. This research approach collects data through a literature review, which involves reading literature from various sources, including books, reports, articles, and journals, employing both qualitative and deductive methods. The results of this study suggest that in the digital era, MSMEs must adopt micromanagement strategies to enhance competitiveness and operational efficiency. These strategies include operational optimization through technology, digital marketing based on social media and e-commerce, financial management utilizing digital applications, and enhancing human resources and leadership through digital literacy. The utilization of consumer data also drives innovation in products and services. The successful implementation of this strategy is supported by the synergy of the digital ecosystem, including the active role of the government, technology platforms, universities, communities, and local media and influencers in providing access, mentoring, and sustainable promotion for MSMEs.
GAYA HIDUP, LITERASI KEUANGAN DAN PENGELOLAAN KEUANGAN MAHASISWA Oktariani, Mutiya; Fatchuroji, Acep; Damayanti, Damayanti
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 10, No 3 (2025): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v10i3.5411

Abstract

This study aims to analyze the influence of financial literacy and lifestyle on the financial management of university students in Merauke. The research background highlights the relatively low level of financial literacy among students, which often leads to consumptive behavior, including the unplanned use of online loans. This research employed a quantitative approach with purposive sampling, involving 100 students from various universities in Merauke who were enrolled in introductory accounting or financial management courses. Data were collected using a questionnaire that had been tested for validity and reliability, and then analyzed using multiple linear regressions. The findings reveal that financial literacy has a positive and significant effect on students’ financial management, while a consumptive lifestyle has a negative and significant effect. Demographic factors such as gender, year of study, and university of origin show no significant influence. These results emphasize the importance of improving students’ financial literacy through educational programs, seminars, and non-formal activities so that they can manage their finances wisely, reduce consumptive behavior, and prepare for financial independence in the future. However, this study is limited by its restricted scope, as the respondents consist solely of students in Merauke.
Implementasi Bahasa Strategi Branding Produk untuk Meningkatkan Daya Saing Penerbit Yuwana, Rawuh Yuda; Pertiwi, Sri Ananda; Fatchuroji, Acep
AKSELERASI: Jurnal Pengabdian Masyarakat Vol 3 No 3 (2025): AKSELERASI: Jurnal Pengabdian Masyarakat
Publisher : PT. Akselerasi Karya Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70210/ajpm.v3i3.191

Abstract

This community service activity aims to implement strategic branding language to enhance the competitiveness of an independent publishing house, namely Akselerasi Karya Mandiri Publisher, located in Merauke, South Papua. The activity is grounded in the partner’s limited utilization of language as a strategic branding instrument in promoting publishing products, which has constrained market visibility and competitiveness. The program employed a participatory and practice-based mentoring approach, encompassing needs assessment, conceptual training, assisted development of branding language, initial implementation, and reflective evaluation. The results indicate a significant improvement in the partner’s understanding of the strategic role of language in shaping publisher identity and brand image, as well as the production of more structured, consistent, and value-oriented branding language for publishing products. Initial implementation of the revised branding language in promotional media demonstrated positive changes in message delivery and strengthened product identity. This activity contributes to enhancing the partner’s capacity to manage branding language independently and sustainably, while also supporting the development of the local literacy ecosystem. Therefore, the implementation of strategic branding language serves as a relevant empowerment approach for independent publishers seeking to improve competitiveness in the digital literacy era.
Mapping Global Research Trends on Digital Transformation, Innovation Capability, and Knowledge Management in Startup Competitive Advantage: A Bibliometric Study Fatchuroji, Acep; Wahyudhi, Candra Agus
Jurnal Bisnis dan Manajemen West Science Vol 4 No 04 (2025): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v4i04.2944

Abstract

This study maps global research trends on digital transformation, innovation capability, and knowledge management within the context of startup competitive advantage using a bibliometric and science-mapping approach. Data were extracted from the Scopus database and analyzed using VOSviewer through network visualization, overlay mapping, density analysis, author collaboration mapping, and country collaboration networks. The findings reveal three dominant thematic clusters: digital transformation as an ecosystem-driven strategic capability, innovation capability as a core driver of entrepreneurial agility, and knowledge management as the foundation for organizational learning and adaptability. Temporal evolution analysis shows a shift from early digitalization research toward advanced topics such as platform ecosystems, sustainable digital entrepreneurship, and knowledge-intensive services. Overall, the study highlights that startup competitive advantage emerges from the integration of technological readiness, innovation-driven value creation, and dynamic knowledge flows. These findings provide a consolidated understanding of the field and identify promising directions for future research on digital competitiveness and entrepreneurial ecosystems.
LANGUAGE AS A BRANDING TOOL: LINGUISTIC TACTICS IN INDIE PUBLISHERS’ SOCIAL MEDIA CAMPAIGNS Yuwana, Rawuh Yuda; Fatchuroji, Acep
Acceleration: Multidisciplinary Research Journal Vol. 3 No. 4 (2025): Acceleration: Multidisciplinary Research Journal
Publisher : PT Akselerasi Karya Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70210/amrj.v3i4.179

Abstract

This study examines the linguistic and semiotic strategies employed by indie publishers on social media to construct branding identities within the digital literacy ecosystem. Using qualitative discourse analysis, digital linguistics, and multimodal semiotics, the study analyzes 15 social media posts across Instagram, TikTok, Twitter (X), Facebook, and official websites. The findings identify five recurring linguistic strategies: emotional micro-narratives, conversational positioning, multimodal linguistic framing, community-aligned hashtagging, and metaphorical semiotic branding. Collectively, these strategies position indie publishers as humanistic, approachable, and literacy-oriented actors despite limited marketing resources. This study contributes theoretical insight into how small cultural agents construct visibility, identity, and relational engagement through language in competitive digital spaces.
Co-Authors - Afrizal Ainil Mardiah Damayanti Damayanti Fisy Amalia Muhammad Sabir Pertiwi, Sri Ananda Rawuh Yuda Yuwana Wahyudhi, Candra Agus