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All Journal Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Projemen UNIPA Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Jurnal Pengabdian Masyarakat Nian Tana Jurnal Pengabdian Masyarakat dan Riset Pendidikan Akuntansi Pajak dan Kebijakan Ekonomi Digital Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Dimas Realino
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh Media Sosial dan Brand Image terhadap Keputusan Pembelian Jasa Titip (Studi Kasus Pada El Jastip) Emanuel Roberto Karlos; Nunsio Handrian Meylano; Dimas Realino
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 4 No. 1 (2026): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

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Abstract

The development of digital technology and social media has changed consumer behavior in making purchases. Social media has not only become a means of communication but also serves as am effective marketing platform to introduce products or services. One phenomenon that has emerged is the personal shopping service (jastip), where consumers use a third party to buy goods from certain locations.This study aims to: 1. What is the relationship between social media, brand image, and purchase decisions for personal shoppers? 2. Does social media influence purchase decisions for personal shoppers? 3. Does brand image influence purchase decisions for personal shoppers? 4. Do social media and brand image simultaneously influence purchase decisions for personal shoppers. The population of this study was 97 El Jastip consumers. Simple random sampling was used in this study. This study employed quantitative methods, with data collection techniques involving questionnaires distributed to 97 respondents. Data were analyzed using validity and reliability tests, descriptive analysis, classical assumption tests, multiple linear regression, F-tests, and t-tests using SPSS version 23.The results showed that all research instruments were valid and reliable. Partially, the Social Media variable has a positive and significant effect on Purchase Decisions, and the Brand Image variable also has a positive and significant effect on Purchase Decisions. Simultaneously, both independent variables also significantly influence Purchase Decisions at El Jastip Maumere. The coefficient of determination (R²) of 0.317 indicates that Social Media and Brand Image contribute 31.7% to Purchase Decisions, while the remaining 68.3% is influenced by other factors outside this study.
PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA DEALER HONDA RAJA JAYA MOTOR MAUMERE Kristofurus Glenaldi Laju; Antonius Phillipus K.Gheta; Dimas Realino
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 4 No. 1 (2026): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

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This research aimed to determine the influence of facilities and service quality on guest satisfaction at Mathilda Hotel Maumere. The background of this research was from the increasing competition in the hotel industry in Sikka Regency, as well as initial findings indicating a discrepancy between guests' expectations and the actual services received, particularly in terms of limited facilities and inconsistencies in service quality. This research used a quantitative method with an associative research design. The sample consisted of 87 respondents selected through purposive sampling from a population of 725 hotel guests. Data were collected using a questionnaire instrument and analyzed through instrument testing, classical assumption tests, and multiple linear regression analysis. The results of the research showed that: (1) facilities had a positive and significant effect on guest satisfaction, meaning that the better the facilities provided, the higher the level of guest satisfaction; (2) service quality also had a positive and significant effect on guest satisfaction, indicating that fast, friendly, and professional service could improve the guest stay experience; and (3) facilities and service quality simultaneously had a significant effect on guest satisfaction at Mathilda Hotel Maumere. These findings emphasized that efforts to improve physical comfort and the quality of service interactions were essential in increasing guest satisfaction and loyalty.
PENGARUH FASILITAS DAN KUALITAS PELAYANAN TERHADAP KEPUASAN TAMU PADA HOTEL MATHILDA MAUMERE Martina Herlina; Antonius Phillipus K.Gheta; Dimas Realino
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 4 No. 1 (2026): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

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Abstract

: This research aimed to determine the influence of facilities and service quality on guest satisfaction at Mathilda Hotel Maumere. The background of this research was from the increasing competition in the hotel industry in Sikka Regency, as well as initial findings indicating a discrepancy between guests' expectations and the actual services received, particularly in terms of limited facilities and inconsistencies in service quality. This research used a quantitative method with an associative research design. The sample consisted of 87 respondents selected through purposive sampling from a population of 725 hotel guests. Data were collected using a questionnaire instrument and analyzed through instrument testing, classical assumption tests, and multiple linear regression analysis. The results of the research showed that: (1) facilities had a positive and significant effect on guest satisfaction, meaning that the better the facilities provided, the higher the level of guest satisfaction; (2) service quality also had a positive and significant effect on guest satisfaction, indicating that fast, friendly, and professional service could improve the guest stay experience; and (3) facilities and service quality simultaneously had a significant effect on guest satisfaction at Mathilda Hotel Maumere. These findings emphasized that efforts to improve physical comfort and the quality of service interactions were essential in increasing guest satisfaction and loyalty.
Pengaruh Brand Awareness dan Brand Characteristic terhadap Keputusan Pembelian Produk Wardah pada Fakultas Ekonomi dan Bisnis Universitas Nusa Nipa Suci Imaniar; Antonius Phillipus K.Gheta; Dimas Realino
Jurnal Projemen UNIPA Vol 12 No 2 (2025): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

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Abstract

This study aimed to (1) Describe Brand Awareness, Brand Characteristic and Purchasing Decisions Of Wardah products, (2) Analyze the influence of Brand Awareness on Wardah product purchasing decisions, (3) Analyze the combined influence of Brand Awareness and Brand Characteristic on Wardah product purchasing decisions. The research design used was associative with a quantitative approach. The sample size was determined using Cochran’s formula, totaling 100 respondents, all of whom were female students using Wardah products at the Faculty of Economics and Business. Data were collected through questionnaires and analyzed using inferential statistics, specifically multiple linear regression. Hypotheses were tested using the T-tested and F-test. The results of the study indicated that (1) Brand Awareness (X1) had a significant partial influence on purchasing decisions (Y) with T-value of 2.853 >1.97, (2) Brand Characteristics (X2) had a significant partial influence on purchasing decisions (Y), with a T-value of 3.731 > 1,97, and (3) Simultaneously, Brand Awareness (X1) and Brand Characteristics (X2) significantly influenced purchasing decisions (Y), with an F-value of 62.315 > 3.07.
Co-Authors Antonius Phillipus K.Gheta Emanuel Roberto Karlos Fahad Ramadhan Gilang Pranajasakti Kristofurus Glenaldi Laju Marianus Oswaldus Martina Herlina Muhamad Risal Tawil Nova Ch. Mamuaya Nunsio Handrian Meylano Putu Maidy Belanita Rosalina Andriyani Ebang Pareira Rosalina Andriyani Ebang Pareira2 Sofiana Jelita Suci Imaniar Valeria Eldyn Gula Viktor Eko Transilvanus Walter Obon Yohanes Pieter Pedor Parera Yosef Kalansius Masong Yoseph Ardiano Ruwe Yudha Adytya Pertywy