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All Journal Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Projemen UNIPA Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Jurnal Pengabdian Masyarakat Nian Tana Akuntansi Pajak dan Kebijakan Ekonomi Digital Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Dimas Realino
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH FASILITAS DAN KUALITAS PELAYANAN TERHADAP KEPUASAN TAMU PADA HOTEL MATHILDA MAUMERE Martina Herlina; Antonius Phillipus K.Gheta; Dimas Realino
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 4 No. 1 (2026): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

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Abstract

: This research aimed to determine the influence of facilities and service quality on guest satisfaction at Mathilda Hotel Maumere. The background of this research was from the increasing competition in the hotel industry in Sikka Regency, as well as initial findings indicating a discrepancy between guests' expectations and the actual services received, particularly in terms of limited facilities and inconsistencies in service quality. This research used a quantitative method with an associative research design. The sample consisted of 87 respondents selected through purposive sampling from a population of 725 hotel guests. Data were collected using a questionnaire instrument and analyzed through instrument testing, classical assumption tests, and multiple linear regression analysis. The results of the research showed that: (1) facilities had a positive and significant effect on guest satisfaction, meaning that the better the facilities provided, the higher the level of guest satisfaction; (2) service quality also had a positive and significant effect on guest satisfaction, indicating that fast, friendly, and professional service could improve the guest stay experience; and (3) facilities and service quality simultaneously had a significant effect on guest satisfaction at Mathilda Hotel Maumere. These findings emphasized that efforts to improve physical comfort and the quality of service interactions were essential in increasing guest satisfaction and loyalty.
Pengaruh Brand Awareness dan Brand Characteristic terhadap Keputusan Pembelian Produk Wardah pada Fakultas Ekonomi dan Bisnis Universitas Nusa Nipa Suci Imaniar; Antonius Phillipus K.Gheta; Dimas Realino
Jurnal Projemen UNIPA Vol 12 No 2 (2025): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

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This study aimed to (1) Describe Brand Awareness, Brand Characteristic and Purchasing Decisions Of Wardah products, (2) Analyze the influence of Brand Awareness on Wardah product purchasing decisions, (3) Analyze the combined influence of Brand Awareness and Brand Characteristic on Wardah product purchasing decisions. The research design used was associative with a quantitative approach. The sample size was determined using Cochran’s formula, totaling 100 respondents, all of whom were female students using Wardah products at the Faculty of Economics and Business. Data were collected through questionnaires and analyzed using inferential statistics, specifically multiple linear regression. Hypotheses were tested using the T-tested and F-test. The results of the study indicated that (1) Brand Awareness (X1) had a significant partial influence on purchasing decisions (Y) with T-value of 2.853 >1.97, (2) Brand Characteristics (X2) had a significant partial influence on purchasing decisions (Y), with a T-value of 3.731 > 1,97, and (3) Simultaneously, Brand Awareness (X1) and Brand Characteristics (X2) significantly influenced purchasing decisions (Y), with an F-value of 62.315 > 3.07.
Pengaruh Perceived Value Dan Kualitas Produk Terhadap Kepuasan Pelanggan Es Kristal Frostiq Di Maumere Sady, Ignatius Raynaldo; Dekrita, Yosefina Andia; Dimas Realino
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1388

Abstract

This study aims to analyze the influence of Perceived Value and product quality on customer satisfaction at Es Kristal Frostiq in Maumere. This study employs an explanatory quantitative approach with 110 customers of Es Kristal Frostiq as respondents, selected using purposive sampling. Data were collected through questionnaires, interviews, observation, and documentation. Data analysis used multiple linear regression complemented by validity, reliability, classical assumption tests, and hypothesis testing (t-test and F-test) using SPSS software. The results indicate that Perceived Value and product quality have a positive and significant effect on customer satisfaction, both partially and simultaneously (F-test sig. = 0.000 < 0.05). The coefficient of determination (R²) of 0.659 shows that both variables explain 65.9% of the variation in customer satisfaction. These findings imply that improving perceived value and product quality are key factors in strengthening customer satisfaction and the competitiveness of Es Kristal Frostiq in Maumere.
Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Nusa Bunga Salon Maumere Ndoa, Maria Thantriana; Rangga, Yoseph Darius Purnama; Dimas Realino
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1400

Abstract

This study aims to determine the effect of price and service quality on customer satisfaction at Nusa Bunga Salon Maumere. The research employed a quantitative approach using descriptive and verificative methods. The independent variables in this study were price (X1) and service quality (X2), while the dependent variable was customer satisfaction (Y). The population consisted of all customers of Nusa Bunga Salon Maumere who visited and utilized salon services during 2025, totaling 1,392 customers. A sample of 100 respondents was determined using the Slovin formula and purposive sampling technique. Data were collected through questionnaires, interviews, documentation, and literature studies. Data analysis was conducted using validity tests, reliability tests, descriptive analysis, classical assumption tests, multiple linear regression analysis, coefficient of determination (R²), F-test, and t-test with the assistance of SPSS version 23. The results showed that, partially, price had a positive and significant effect on customer satisfaction, with a t-value of 2.803 and a significance value of 0.004. Service quality also had a positive and significant effect on customer satisfaction, with a t-value of 3.336 and a significance value of 0.001. Simultaneously, price and service quality had a positive and significant effect on customer satisfaction, with an F-value of 6.733 and a significance value of 0.002. The coefficient of determination indicated that price and service quality contributed 12.2% to customer satisfaction, while the remaining 87.8% was influenced by other factors outside the scope of this study. Based on these findings, it is recommended that Nusa Bunga Salon Maumere continuously improve its service quality and maintain affordable pricing to enhance customer satisfaction.
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Baju Thrift Di Jeanette Thrift Store Maumere Maria Anggelina Bissi; Dekrita, Yosefina Andia; Dimas Realino
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1451

Abstract

The background of this study is the instability of consumers' purchasing decisions for thrift clothing at Jeanette Thrift Store Maumere, which is influenced by price and product quality. This study aims to (1) describe the price, product quality, and consumers' purchasing decisions for thrift clothing at Jeanette Thrift Store Maumere; (2) examine the effect of price on consumers' purchasing decisions; (3) analyze the effect of product quality on consumers' purchasing decisions; and (4) determine the simultaneous effect of price and product quality on consumers' purchasing decisions at Jeanette Thrift Store Maumere. The population of this study consisted of all consumers who purchased thrift clothing at Jeanette Thrift Store Maumere. This research employed a quantitative method with an associative approach. Data were collected through questionnaires distributed to the respondents. The data were analyzed using descriptive statistics and inferential statistics, namely multiple linear regression analysis. Hypothesis testing was conducted using the t-test and F-test. The results of the descriptive statistical analysis indicate that respondents' perceptions of price, product quality, and purchasing decisions are categorized as good. The inferential statistical analysis shows that price has a positive and significant effect on consumers' purchasing decisions for thrift clothing at Jeanette Thrift Store Maumere. Product quality also has a positive and significant effect on consumers' purchasing decisions. Furthermore, price and product quality simultaneously have a significant effect on consumers' purchasing decisions. These findings indicate that the more affordable and appropriate the price offered and the better the product quality provided, the higher the consumers' purchasing decisions.
Co-Authors Antonius Phillipus K.Gheta Dekrita, Yosefina Andia Emanuel Roberto Karlos Kristofurus Glenaldi Laju Maria Anggelina Bissi Marianus Oswaldus Martina Herlina Ndoa, Maria Thantriana Nunsio Handrian Meylano Putu Maidy Belanita Rangga, Yoseph Darius Purnama Rosalina Andriyani Ebang Pareira Rosalina Andriyani Ebang Pareira2 Sady, Ignatius Raynaldo Sofiana Jelita Suci Imaniar Valeria Eldyn Gula Viktor Eko Transilvanus Walter Obon Yohanes Pieter Pedor Parera Yosef Kalansius Masong Yoseph Ardiano Ruwe Yudha Adytya Pertywy