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All Journal MIMBAR : Jurnal Penelitian Sosial Dan Politik Madiun Spoor : Jurnal Pengabdian Masyarakat
Wulandari, Chintiya
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Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Materials Science & Nanotechnology Social Sciences

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PENGARUH PARTISIPASI MASYARAKATTERHADAP PENGEMBANGAN DESA WISATA DURIAN DEMANG KECAMATAN KARANG TINGGI KABUPATEN BENGKULU TENGAH Wulandari, Chintiya; Santoso, Djonet; Hardayani, Yorry
Mimbar : Jurnal Penelitian Sosial Dan Politik Vol. 12 No. 2 (2023): Mimbar : Jurnal Penelitian Sosial dan Politik (Desember)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Prof Dr Hazairin, SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/prp1bz63

Abstract

Penelitian ini bertujuan untuk untuk mengetahui apakah terdapat pengaruh partisipasi masyarakat terhadap pengembangan Desa Wisata Durian Demang Kecamatan Karang Tinggi Kabupaten Bengkulu Tengah. Metode yang digunakan dalam penelitian ini adalah kuatitatif deskriptif untuk memberikan gambaran terhadap masalah penelitian. Indikator penelitian ini diadopsi dari teori Pasaribu dan Simanjuntak yaitu partisipasi buah pikiran, materi, tenaga dan pikiran, serta indikator desa wisata dari Kemenparekraf yaitu regulasi, infstruktur dan sumber daya manusia. Hasil penelitian ini adalah Partisipasi masyarakat (X) berpengaruh positif terhadap pengembangan desa wisata (Y) yang dibuktikan dengan perolehan nilai Sig 0.000 < 0.05. Secara Determinan variabel partisipasi masyarakat (X) mampu mempengaruhi variabel pengembangan desa wisata (Y) dengan nilai R2 0.167 atau dapat dikatakan bahwa partisipasi masyarakat sebesar 16.7%, artinya ada 83.3% faktor lain yang berpengaruh selain partisipasi yang belum di eksplore dalam penelitian. Besaran 16.7% pengaruh partisipasi masyarakat itu pun adanya dalam bentuk mobilisasi sosial warga desa terhadap pembangunan desa wisata.    
PENDAMPINGAN PEMBUATAN KEMASAN SEBAGAI ALAT BRANDING: MENCIPTAKAN IDENTITAS PRODUK YANG KUAT Wulandari, Chintiya; Sholihah, Zilfatus; Failany, M. Afif; Imamsyah, M. Alim; Utomo, Fajar Nur; Tamyiz, Muchammad
Madiun Spoor : Jurnal Pengabdian Masyarakat Vol 5 No 1 (2025): April 2025
Publisher : Politeknik Perkeretaapian Indonesia Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37367/jpm.v5i1.428

Abstract

Product packaging not only serves as a protector but also as a strategic tool to build a strong identity and brand image. In Gisik Cemandi Village, MSMEs (Micro, Small, and Medium Enterprises) play a vital role in the local economy; however, many MSME owners face challenges in creating a strong product identity. One way to overcome this challenge is by redesigning product packaging as a branding tool. This community service activity aims to analyze how packaging can be utilized to enhance the competitiveness and brand awareness of MSMEs in Gisik Cemandi Village. The methods used include surveys, interviews, packaging redesign, and distributing questionnaires to consumers to gather insights into their expectations regarding packaging design. The results of the study show that many MSME owners in the village have not fully utilized the potential of packaging design. The existing packaging tends to be monotonous and unappealing, while innovative packaging designs can enhance product quality perception and consumer purchase decisions. After conducting counseling and redesigning the packaging, MSME owners gained knowledge about the importance of packaging design in creating a strong product identity and attracting consumers. The new packaging is more informative, appealing, and capable of building a positive brand image. Thus, good packaging design can be an effective branding tool in increasing brand awareness and product competitiveness in a competitive market. It is expected that by applying this strategy, MSMEs in Gisik Cemandi Village will be able to expand their market share and increase their product sales.
Co-Authors Djonet Santoso, Djonet Failany, M. Afif Hardayani, Yorry Imamsyah, M. Alim Muchammad Tamyiz Sholihah, Zilfatus Utomo, Fajar Nur