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Strategi Konten Instagram Dalam Meningkatkan Kesadaran Merek Museum Sonobudoyo Yogyakarta Annisa Bella Novita , Sari; Widhihatmini, Widhihatmini; Utomo, Ardian Setio; Utari, Tituk; Warhamni, Dewi
Jurnal Pekommas Vol 8 No 2 (2023): December 2023
Publisher : Sekolah Tinggi Multi Media “MMTC” Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jpkm.v8i2.5141

Abstract

The role of museums in the digital era is no longer directed at collections but towards 'Edutainment' (Educational Entertainment) which keeps up with the times by providing information and communication in visual form via Instagram. There are various ways that can be done in preserving culture, but the most important thing is how to raise awareness and a sense of belonging to love the culture itself, so that people will continue to be motivated to learn about it. The existence of the Sonobudoyo Museum in Instagram is expected to provide positive attractive insight to the community. This research is conducted to find out the Instagram content strategy carried out by the Sonobudoyo Museum in increasing brand awareness for the community. The type of research used is qualitative research with a descriptive analysis approach, that interprets the data with words or descriptions. The data collection techniques use the method of observation, interviews and documentation. The results of the study show that the content strategy for the Instagram @sonobudoyo account is implemented consistently. The strategies undertaken include context, communication, collaboration and connection. Brand awareness analysis contained in the @sonobudoyo account involves several elements, namely being different, meaningful, transferability, adaptability, and publicity. The advantage of this journal is the idea and concept of the authors who examine museum attractions with relevant theoretical approaches, supporting references, systematic descriptions, and easy-to-understand explanations.
Self-Disclosure in Toxic Relationship in Victims of Affairs Under the Suspicion of Rifka Annisa Foundation Utomo, Ardian Setio; Harjo, Feysa Evina Sugih; Widhihatmini, Widhihatmini
Nyimak: Journal of Communication Vol 9, No 1 (2025): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v9i1.12265

Abstract

Infidelity can occur due to a lack of quality interpersonal communication between partners. This study aims to analyze communication patterns in toxic relationships and how communication is used as a strategy in dealing with infidelity in victims of infidelity who are under the auspices of the Rifka Annisa Foundation. The theory used in this study is the theory of relationship stages, where relationships occur gradually, moving from initial contact to deeper intimacy and sometimes even shifting to damage. This study uses a qualitative approach. Data collection was carried out through documentation, observation, and in-depth interviews with six people. In this study, data analysis was carried out interactively. The results of the study found that self-disclosure plays an important role in the stages of toxic relationships. However, if there is a decrease in self-disclosure, it can lead to potential conflict and injustice. Self-disclosure is related to the victim's perception of injustice in understanding the complexity of interpersonal conflict because interpersonal communication built between partners tends to be manipulative, and responses to infidelity vary, including proactive efforts to improve relationships, focus on self-well-being, seek help from a counselor and break off relations with a partner.Keyword: Interpersonal Communication, Relationship Stages, Self-Disclosure, Toxic RelationshipABSTRAKPerselingkuhan dapat terjadi akibat kurangnya kualitas komunikasi interpersonal antara pasangan. Penelitian ini bertujuan untuk menganalisis pola komunikasi dalam hubungan toksik dan bagaimana komunikasi digunakan sebagai strategi dalam menghadapi perselingkuhan pada korban perselingkuhan yang berada di bawah naungan Yayasan Rifka Annisa. Teori yang digunakan dalam penelitian ini adalah teori tahapan hubungan, dimana hubungan terjadi secara bertahap, bergerak dari kontak awal menuju keintiman yang lebih dalam dan terkadang bahkan bergeser ke arah kerusakan. Penelitian ini menggunakan pendekatan kualitatif. Pengumpulan data dilakukan melalui dokumentasi, observasi, dan wawancara mendalam terhadap enam orang. Dalam penelitian ini, analisis data dilakukan secara interaktif. Hasil penelitian menemukan bahwa pengungkapan diri memegang peranan penting dalam tahapan hubungan toksik. Namun, apabila terjadi penurunan pengungkapan diri, maka dapat menimbulkan potensi konflik dan ketidakadilan. Pengungkapan diri terkait dengan persepsi korban tentang ketidakadilan dalam memahami kompleksitas konflik interpersonal karena komunikasi interpersonal yang dibangun antara pasangan cenderung manipulatif, dan respons terhadap perselingkuhan bervariasi, termasuk upaya proaktif untuk meningkatkan hubungan, fokus pada kesejahteraan diri, mencari bantuan dari konselor dan memutuskan hubungan dengan pasangan.Kata Kunci: Komunikasi Antarpribadi, Tahapan Hubungan, Pengungkapan Diri, Hubungan Beracun
Interactional Communication Between Teacher and Students to Improve the Quality of Learning At the Mutiara Hati Magelang Special School Marwati, Arum; Jasmine, Safrina; Widhihatmini, Widhihatmini; Hidayat, Rahmat Rian; Utomo, Ardian Setio
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 4 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i4.4809

Abstract

This research is motivated by the importance of interactional communication in building effective relationships between teachers and students in Special Needs Schools (SLB), particularly at Mutiara Hati Special Needs School in Magelang. Unresponsive and one-way communication often becomes an obstacle in creating optimal learning quality for students with special needs, especially students who experience verbal barriers and social development disorders. In this context, this research aims to identify teacher interactional communication practices that can encourage increased student participation and motivation in learning. This research uses the interactional communication theory of Schramm and Budianto, which includes five leading indicators: response, openness, trust, empathy, and support. This study uses a descriptive qualitative approach with data collection methods through in-depth interviews, participant observation, and documentation. The primary informants consisted of three teachers at Mutiara Hati Special Needs School who had direct experience interacting with students with special needs. The study results indicate that interactional communication practices that prioritize empathy and openness, as well as adaptive verbal and nonverbal responses to the unique needs of each student, contribute significantly to increasing learning motivation, self-confidence, and learning quality. Teachers who demonstrate emotional understanding and use non-verbal approaches such as gentle facial expressions and light touch have been shown to create a more supportive and inclusive classroom climate. Effective interactional communication is a tool for conveying messages and a medium for building deep psychological connections between teachers and students. This study also recommends interactive communication training for special needs teachers as a sustainable strategy to improve the quality of inclusive education in Indonesia.