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All Journal Jurnal Penelitian dan Pengembangan Pendidikan Jurnal Pekommas Cakrawala : Jurnal Humaniora Bina Sarana Informatika AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Nyimak: Journal of Communication Ganaya: Jurnal Ilmu Sosial dan Humaniora Buletin Poltanesa Jurnal Ilmiah Manajemen Informasi dan Komunikasi
Utomo, Ardian Setio
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Konten Instagram Dalam Meningkatkan Kesadaran Merek Museum Sonobudoyo Yogyakarta Annisa Bella Novita , Sari; Widhihatmini, Widhihatmini; Utomo, Ardian Setio; Utari, Tituk; Warhamni, Dewi
Jurnal Pekommas Vol 8 No 2 (2023): December 2023
Publisher : Sekolah Tinggi Multi Media “MMTC” Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jpkm.v8i2.5141

Abstract

The role of museums in the digital era is no longer directed at collections but towards 'Edutainment' (Educational Entertainment) which keeps up with the times by providing information and communication in visual form via Instagram. There are various ways that can be done in preserving culture, but the most important thing is how to raise awareness and a sense of belonging to love the culture itself, so that people will continue to be motivated to learn about it. The existence of the Sonobudoyo Museum in Instagram is expected to provide positive attractive insight to the community. This research is conducted to find out the Instagram content strategy carried out by the Sonobudoyo Museum in increasing brand awareness for the community. The type of research used is qualitative research with a descriptive analysis approach, that interprets the data with words or descriptions. The data collection techniques use the method of observation, interviews and documentation. The results of the study show that the content strategy for the Instagram @sonobudoyo account is implemented consistently. The strategies undertaken include context, communication, collaboration and connection. Brand awareness analysis contained in the @sonobudoyo account involves several elements, namely being different, meaningful, transferability, adaptability, and publicity. The advantage of this journal is the idea and concept of the authors who examine museum attractions with relevant theoretical approaches, supporting references, systematic descriptions, and easy-to-understand explanations.
Mendukung Transformasi Digital melalui Penyusunan Program Studi Software Engineering Marwati, Arum; Wahyudin, Ade; Utomo, Ardian Setio; Iza, Noor; Halwa, Elfa Nuzila
Jurnal Penelitian dan Pengembangan Pendidikan Vol. 5 No. 3 (2021): Oktober
Publisher : LPPM Undiksha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jppp.v5i3.39242

Abstract

STMM sebagai institusi di bidang perguruan tinggi memiliki peran dalam menjawab tantangan tersebut dengan menghasilkan lulusan-lulusan yang cakap dan unggul di bidang digital. Tujuan penelitian ini untuk dapat menyusun program studi baru yang dapat menghasilkan SDM unggul di bidang digital. Penelitian ini dilakukan dengan pendekatan kualitatif deskriptif menggunakan studi kasus. Penelitian dilakukan dengan beberapa tahap, yaitu: analisis pasar, analisis kebutuhan industri, analisis internal STMM, penyusunan prodi baru hasil yang sesuai dengan Kerangka Kualifikasi Nasional Indonesia (KKNI) dan Standar Nasional Pendidikan Tinggi (SNPT) dilanjutkan dengan analisis kebutuhan sarana dan prasarana prodi baru. Kajian ini dilakukan dengan desk research dan focus group discussion dengan pimpinan dan para dosen. Data yang telah terkumpul dianalisis menggunakan analisis kualitatif deskriptif. Hasil penelitian ini adalah analisis awal untuk menyusun pembentukan program studi baru di STMM Yogyakarta. Kajian ini berisi visi dan misi, tujuan, sasaran, profil lulusan, standar kompetensi lulusan, bahan kajian, dan materi pembelajaran prodi baru. Hasil penelitian dapat menjadi bahan kajian untuk meningkatkan peran STMM dalam memenuhi kebutuhan SDM yang terampil digital. Implikasi penelitian ini adalah Program studi Software Engineering diharapkan mampu mencetak SDM yang memiliki keterampilan digital dan berkontribusi untuk pembangunan Indonesia maupun global agar potensi digital Indonesia tidak tertinggal.
Symbolic Interaction Between Personal Trainers and Members At Celebrity Fitness Express Teras Kota BSD Utomo, Ardian Setio; Asgawanti, Eka Desy; Kuswarno, Engkus; Suryana, Asep
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 24, No 2 (2024): September 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v24i2.23063

Abstract

Celebrity Fitness is a company operating in the largest fitness world in Asia. This research aims (1) To understand further how personal trainers communicate when welcoming members, (2) To understand further how personal trainers use communication when training with members, (3) To understand further how personal trainers use communication in attracting members interest in training, (4) To be able to understand how members perceive the communication used by personal trainers. The research was carried out using a qualitative approach with participant observation to observe the communication between personal trainers and members. In answering this problem, researchers used a symbolic interaction theory approach and conversation analysis through an interpersonal communication process using verbal and nonverbal communication. As a result of this research, researchers constructed personal trainer communication into three categories, namely, personal trainers always pay attention to members both in terms of feelings and health, personal trainers also educate members by providing explanations about everything regarding the field of fitness and professional advice to members, and personal trainers always remind members of their mutually agreed training schedule and fitness goals. Meanwhile, members perceptions of the communication carried out by personal trainers are good. for members, the appearance of a personal trainer is the most important thing, as is an athletic body shape and always appearing fashionable in clothing. She was followed by good skills in the world of fitness, a polite, friendly attitude, and always looking energetic.
Self-Disclosure in Toxic Relationship in Victims of Affairs Under the Suspicion of Rifka Annisa Foundation Utomo, Ardian Setio; Harjo, Feysa Evina Sugih; Widhihatmini, Widhihatmini
Nyimak: Journal of Communication Vol 9, No 1 (2025): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v9i1.12265

Abstract

Infidelity can occur due to a lack of quality interpersonal communication between partners. This study aims to analyze communication patterns in toxic relationships and how communication is used as a strategy in dealing with infidelity in victims of infidelity who are under the auspices of the Rifka Annisa Foundation. The theory used in this study is the theory of relationship stages, where relationships occur gradually, moving from initial contact to deeper intimacy and sometimes even shifting to damage. This study uses a qualitative approach. Data collection was carried out through documentation, observation, and in-depth interviews with six people. In this study, data analysis was carried out interactively. The results of the study found that self-disclosure plays an important role in the stages of toxic relationships. However, if there is a decrease in self-disclosure, it can lead to potential conflict and injustice. Self-disclosure is related to the victim's perception of injustice in understanding the complexity of interpersonal conflict because interpersonal communication built between partners tends to be manipulative, and responses to infidelity vary, including proactive efforts to improve relationships, focus on self-well-being, seek help from a counselor and break off relations with a partner.Keyword: Interpersonal Communication, Relationship Stages, Self-Disclosure, Toxic RelationshipABSTRAKPerselingkuhan dapat terjadi akibat kurangnya kualitas komunikasi interpersonal antara pasangan. Penelitian ini bertujuan untuk menganalisis pola komunikasi dalam hubungan toksik dan bagaimana komunikasi digunakan sebagai strategi dalam menghadapi perselingkuhan pada korban perselingkuhan yang berada di bawah naungan Yayasan Rifka Annisa. Teori yang digunakan dalam penelitian ini adalah teori tahapan hubungan, dimana hubungan terjadi secara bertahap, bergerak dari kontak awal menuju keintiman yang lebih dalam dan terkadang bahkan bergeser ke arah kerusakan. Penelitian ini menggunakan pendekatan kualitatif. Pengumpulan data dilakukan melalui dokumentasi, observasi, dan wawancara mendalam terhadap enam orang. Dalam penelitian ini, analisis data dilakukan secara interaktif. Hasil penelitian menemukan bahwa pengungkapan diri memegang peranan penting dalam tahapan hubungan toksik. Namun, apabila terjadi penurunan pengungkapan diri, maka dapat menimbulkan potensi konflik dan ketidakadilan. Pengungkapan diri terkait dengan persepsi korban tentang ketidakadilan dalam memahami kompleksitas konflik interpersonal karena komunikasi interpersonal yang dibangun antara pasangan cenderung manipulatif, dan respons terhadap perselingkuhan bervariasi, termasuk upaya proaktif untuk meningkatkan hubungan, fokus pada kesejahteraan diri, mencari bantuan dari konselor dan memutuskan hubungan dengan pasangan.Kata Kunci: Komunikasi Antarpribadi, Tahapan Hubungan, Pengungkapan Diri, Hubungan Beracun
Online Self-Disclosure in the Teman Curhat Bunda Community as An Effort to Maintain the Mental Health of Its Members Yuniarti, Nisa Adisti; Rahmah, Ade; Utomo, Ardian Setio; Sagiyanto, Asriyani
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 9, No 1: Juni 2025
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v9i1.529

Abstract

This study discusses the practice of online self-disclosure in the Teman Curhat Bunda community and how it contributes to maintaining the mental health of its members. This study aimed to understand how community members use online platforms to share their personal and emotional experiences and seek social support. The research methodology used was a qualitative approach with an ethnography method. The researcher conducted in-depth interviews with community members and conducted observations and content analysis of online interactions in the community. This study involved several Teman Curhat Bunda community members actively participating in various community activities. The results showed that online self-disclosure plays an essential role in helping community members maintain mental health. This practice allows community members to feel heard, to obtain emotional support, and to share relevant advice and experiences. In addition, online communication also facilitates the forming of more ISSN : 2614-1272; e-ISSN : 2720-9857 Online Self-Disclosure in the Teman Curhat Bunda Community as An Effort to Maintain the Mental Health of Its Members intimate and supportive relationships among community members. However, this study also identified several challenges in online self-disclosure, such as privacy risks and managing negative interactions.
Pemanfaatan Multimedia Dalam Pengembangan dan Promosi Potensi Desa Wisata Adiluhur Kebumen Wahyudin, Ade; Kristiadi, David; Utomo, Ardian Setio; Marwati, Arum; Gulang, Riska Ana
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2021): Mei
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v5i2.3988

Abstract

Perkembangan teknologi komputer telah merubah gaya hidup masyarakat, dimana masyarakat semakin dimudahkan dalam mendapatkan informasi dan melaksanakan aktifitasnya dengan berbagai aplikasi dan gadget. Hal ini menjadi peluang dalam pengelolaan desa wisata, sehingga pengelola desa wisata mampu secara interaktif terhubung dengan wisatawan dengan memanfaatkan media sosial. Desa Wisata Adiluhur Kebumen merupakan salah satu desa yang memiliki potensi objek wisata yang bisa dikembangkan dan dipromosikan melalui multimedia.  Taman Reptil Adiluhur dan Kampung Wisata Inggris Kebumen merupakan potensi objek wisata yang menjanjikan dari Desa Wisata Adiluhur, namun pengelolaannya masih belum optimal. Oleh karena itu tujuan dari pengabdian masyarakat ini adalah untuk meningkatkan kemampuan warga untuk mempromosikan potensi desa wisata. Metode yang digunakan adalah penyuluhan dan pelatihan multi media kepada warga desa selain itu melakukan observasi, wawancara dan dokumentasi yang dilakukan kepada perwakilan pemerintah desa dan tokoh masyarakat. Kemudian disusun suatu strategi pengembangan dan promosi desa wisata menggunakan multimedia dan sosial media. Strategi tersebut antara lain pengotimalan website desa wisata dengan menggunakan search engine optimizer dan  pemanfaatan platform media sosia yang tepat. Hasil dari pengabdian masyarakat ini, peserta mampu memproduksi karya multi media yang dapat digunakan sebagai sarana promosi Desa Wisata Adiluhur.Kata Kunci : desa wisata; media sosial; multimedia; promosi.Utilization of Multimedia in the Development and Promotion of the Potential of the Adiluhur Kebumen Tourism VillageABSTRACTThe development of computer technology has changed people's lifestyles, where people are easy to getting the information and carrying out its activities by many applications and gadgets. This is an opportunity in the management of a tourist village so that the tourism village manager can interactively connect with tourists by utilizing social media. Adiluhur Kebumen Tourism Village is one of the villages that have potential tourism objects that can be developed and promoted through multimedia. Adiluhur Reptile Park and Kebumen English Tourism Village are promising tourism potentials of the Adiluhur Tourism Village, but the management is still not optimal. Therefore the purpose of community service is to increase the ability of citizens to promote the potential of tourism villages. The method used is multi-media outreach and training to villagers in addition to conducting observations, interviews, and documentation conducted to village government representatives and community leaders. Then developed a strategy for developing and promoting rural tourism using multimedia and social media. These strategies include optimizing the tourism village website by using a search engine optimizer and using an appropriate social media platform. As a result of this community service, participants were able to produce multi-media works that could be used as a means of promoting Adiluhur Tourism Village.Keywords: multimedia; promotion; social media; tourism village 
Interactional Communication Between Teacher and Students to Improve the Quality of Learning At the Mutiara Hati Magelang Special School Marwati, Arum; Jasmine, Safrina; Widhihatmini, Widhihatmini; Hidayat, Rahmat Rian; Utomo, Ardian Setio
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 4 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i4.4809

Abstract

This research is motivated by the importance of interactional communication in building effective relationships between teachers and students in Special Needs Schools (SLB), particularly at Mutiara Hati Special Needs School in Magelang. Unresponsive and one-way communication often becomes an obstacle in creating optimal learning quality for students with special needs, especially students who experience verbal barriers and social development disorders. In this context, this research aims to identify teacher interactional communication practices that can encourage increased student participation and motivation in learning. This research uses the interactional communication theory of Schramm and Budianto, which includes five leading indicators: response, openness, trust, empathy, and support. This study uses a descriptive qualitative approach with data collection methods through in-depth interviews, participant observation, and documentation. The primary informants consisted of three teachers at Mutiara Hati Special Needs School who had direct experience interacting with students with special needs. The study results indicate that interactional communication practices that prioritize empathy and openness, as well as adaptive verbal and nonverbal responses to the unique needs of each student, contribute significantly to increasing learning motivation, self-confidence, and learning quality. Teachers who demonstrate emotional understanding and use non-verbal approaches such as gentle facial expressions and light touch have been shown to create a more supportive and inclusive classroom climate. Effective interactional communication is a tool for conveying messages and a medium for building deep psychological connections between teachers and students. This study also recommends interactive communication training for special needs teachers as a sustainable strategy to improve the quality of inclusive education in Indonesia.
Communication Strategy Customer Relations Officer PT Dwitunggal Putra Pegadai Tangerang Branch in Handling Customer Complaints Sagiyanto, Asriyani; Mawadda, Ayu Andini; Rahmah, Ade; Utomo, Ardian Setio
Poltanesa Vol 25 No 1 (2024): June 2024
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v25i1.3050

Abstract

Customer Relations Officers are a bridge between customers and the company, especially in handling customer complaints. This research aims to determine the company customer relations office strategy PT Dwitunggal Putra Pegadai Tangerang branch in handling customer complaints. This study used a descriptive qualitative method. This research shows that Customer Relations Officers are essential in handling customer complaints and creating customer satisfaction. The Customer Relations Officer's process in resolving customer complaints can be carried out from the start, namely identifying existing problems, what complaints the customer is complaining about, developing a plan to resolve the complaint, and then acting and communicating efforts to improve customer complaints. Moreover, this is the re-evaluation stage of whether the Customer Relations Officer has resolved the problem. Apart from that, it also carries out several strategic steps in relations with customers namely Fact-finding which is it appears that accurate data and evidence support problems, Planning and Programming which  the company creates a way that can connect between companies with customers, Taking Action and Communicating which  the company prioritizes a personal approach to consumers and Evaluation which the company gets a good score from CSI in terms of customer satisfaction. The company can resolve the problems included in the service mechanism.
Co-Authors Ade Wahyudin, Ade Annisa Bella Novita , Sari Asep Suryana Asgawanti, Eka Desy ASRIYANI SAGIYANTO, ASRIYANI Engkus Kuswarno Gulang, Riska Ana Halwa, Elfa Nuzila Harjo, Feysa Evina Sugih Hidayat, Rahmat Rian Iza, Noor Jasmine, Safrina Kristiadi, David Marwati, Arum Mawadda, Ayu Andini Rahmah, Ade Tituk Utari Warhamni, Dewi Widhihatmini, Widhihatmini Yuniarti, Nisa Adisti