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All Journal AGRISE MIX : Jurnal Ilmiah Manajemen Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) IIJSE
Nurirrozak, Muhamad Zahran
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Immunology & microbiology Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences

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DYNAMICS OF SUGARCANE AGRIBUSINESS IN EAST JAVA: HOW CAN PARTNERSHIPS ASSIST SMALL FARMERS IN ACCESSING THE MARKET? Haryati, Novi; Rosyaadah, Nur Aini Irbah; Pratama, Rahmat Yoga; Herdianti, Dinda Febry; Aulia, Balqis Mufti; Nurirrozak, Muhamad Zahran
Agricultural Socio-Economics Journal Vol. 24 No. 2 (2024): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2024.024.2.2

Abstract

In response to the growing demand for sugar that surpasses national production, enhancing sugar production capacity becomes imperative. This study, conducted in Watugede Village, Puncu District, Kediri Regency, East Java, from March to April 2019, explores the partnership dynamics between sugarcane farmers and sugar factories. Employing in-depth interviews and purposive sampling, the research assesses sugarcane farming feasibility, highlighting a favorable R/C ratio of 1.2 and a BEP unit of 37,837 kg, indicating the economic viability of sugarcane cultivation with revenues reaching Rp. 65,615,000. The agribusiness collaboration model identified is a subcontracting pattern between PG. Tjoekir and sugarcane farmers. Additionally, utilizing Porter's diamond model, the analysis reveals conducive factors supporting farmers' market access. These include favorable environmental conditions for sugarcane cultivation, a rising demand for sugar, and access to market information. In conclusion, fostering partnerships and improving farming practices showcase promising avenues for bolstering the sugar production sector.
How Important is e-WOM for an Agrotourism in Batu City? Second-order PLS-SEM Approach Nurirrozak, Muhamad Zahran; Maulidah, Silvana; Haryati, Novi; Isaskar, Riyanti
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.008

Abstract

Objectives: The objective of this research is to compare the influence of each dimension (first-order e-WOM) with its second-order e-WOM. This research also examined how e-WOM can influence tourists' decision behavior and satisfaction in Batu City agrotourism. Methodology: This research was conducted using primary data in 2023. The population in this study consists of 119 respondents who have visited agrotourism in Batu City and obtained information about agrotourism from e-WOM on Social Networking Services. The data was processed using Warp-Partial Least Square (WarpPLS) 8.0.Finding: E-WOM has proven itself as a valuable source of information for tourists visiting agrotourism in the city of Batu. With the help of e-WOM, tourists can obtain more up-to-date insights into the conditions of agrotourism. Agrotourism operators also benefit since they receive free marketing from their tourists.Conclusion: Overall, this research results indicate a contrasting comparison between the first-order e-WOM model and the second-order e-WOM. Only two dimensions of e-WOM, namely the valence of opinion and content, have a direct influence on visitation decisions and tourist satisfaction. Additionally, this study demonstrates that all three dimensions of e-WOM collectively have a significant impact on tourist behavior. Second-order e-WOM has a more substantial impact on tourists in influencing their decisions and satisfaction levels.
Evaluation of strawberry supply chain efficiency level with data envelopment analysis (DEA) model approach in Lumbung Stroberi, Pandanrejo Village, Batu City Ningsih, Eka Indah Suprapti; Maulidah, Silvana; Haryati, Novi; Nurirrozak, Muhamad Zahran
Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Vol 7, No 1 (2024)
Publisher : Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.afssaae.2024.007.01.5

Abstract

Supply chain activities are one of the considerations for business actors. However, several problems within these activities lead to inefficiencies in the performance of supply chain actors. This study aimed to describe the strawberry supply chain system and analyze its efficiency level at Lumbung Stroberi, and evaluate supplier selection based on the supply chain performance efficiency results. The respondents of this study were five partner farmers who supplied Lumbung Stroberi and were interviewed directly using questionnaires. Data analysis was conducted using two methods, namely descriptive analysis and quantitative analysis using the Data Envelopment Analysis (DEA) model approach. The study’s findings revealed the occurrence of supply chain activities from suppliers to Lumbung Stroberi and the efficiency level of the strawberry supply chain, with three suppliers operating efficiently. This supplier selection based on supply chain performance efficiency results is crucial evaluation for maintaining the efficient suppliers and improving the inefficient ones.
Increasing Agrotourism Reputation through BUMDES Management Nurirrozak, Muhamad Zahran; Maulidah, Silvana; Isaskar, Riyanti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4651

Abstract

The Pandarejo Strawberry Barn is an agrotourism owned by the Raharjo Village-Owned Enterprises (BUMDes) in Batu City. Since its establishment in 2019, one of the focuses of the Pandarejo Strawberry Barn has been on the sale of services. The offered service is in the form of educational tourism with the concept of strawberry picking. The evolution of time shows that the business's reputation is greatly determined by the success of the business unit in serving its customers. Therefore, this research aims to determine the influence of the visiting experience on agrotourism reputation through visitor satisfaction and electronic word of mouth. This study employs a quantitative approach conducted from December 2023 to January 2024. Questionnaires were directly distributed to 230 respondents, and data were analyzed using SEM-PLS assisted by the WarpPLS 8.0 application. The research involves four variables: visiting experience, visitor satisfaction, electronic word of mouth, and agrotourism reputation. The results indicate that the visiting experience has an impact on agrotourism's reputation through visitor satisfaction and electronic word of mouth.
Co-Authors Aulia, Balqis Mufti Herdianti, Dinda Febry Ningsih, Eka Indah Suprapti Novi Haryati Pratama, Rahmat Yoga Riyanti Isaskar Rosyaadah, Nur Aini Irbah Silvana Maulidah