Article Per Year (5 Year)
p-Index From 2021 - 2026
0.92
P-Index
This Author published in this journals
All Journal Buletin Peternakan Jurnal Sain Peternakan Indonesia Caraka Tani: Journal of Sustainable Agriculture Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Livestock and Animal Research
Triatmojo, Agung
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Veterinary Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
Economic Value and Utilization of social media in Fertilizer Sales in Taruna Mandiri Ngemplak Sleman, Yogyakarta Kusumastuti, Tri Anggraeni; Widiati, Rini; Syahlani, Suci Paramitasari; Muzayannah, Mujtahidah Anggriani Ummul; Wankar, Tian Jihadan; Triatmojo, Agung
Jurnal Sain Peternakan Indonesia Vol 18 No 2 (2023)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jspi.id.18.2.111-119

Abstract

Taruna Mandiri is farmers group that sells cattle and organic fertilizer. Since the Foot and Mouth Disease outbreak, they have relied more on selling organic fertilizers. This research aims to analyze the economic value of selling organic fertilizers and understand the use of social media in selling fertilizers. Selection of the location in the Taruna Mandiri farmers group, Ngemplak District, Sleman Regency. Purposive sampling of 15 out of 40 members who are administrators and manage the manufacture and processing of fertilizers for sale. The research was conducted in a quantitative descriptive method. Primary data retrieval through direct interviews using a questionnaire tool. The primary data taken include respondents' characteristics, livestock ownership, and understanding of the use of social media. The results showed that with 55 cattle ownership, the economic value of selling fertilizer was IDR. 535,000/period or IDR. 2,140,000/month. Farmers group are interested in selling by online because it is useful for expanding the market, adding information, and at the same time promoting products. The social media platforms that farmers want are WhatsApp business, Instagram and Facebook but due to limited knowledge, farmers use the personal WhatsApp platform. The existence of a touch of technology, both in labeling and using the right social media platforms, is very necessary for the group to improve product quality and expand the consumer market.
DEMOGRAPHIC TARGETING OF USERS IN MOBILE APPLICATIONS FOR LIVESTOCK DIGITAL MARKETING AMONG SMALLHOLDER CATTLE FARMERS Triatmojo, Agung; Muzayyanah, Mujtahidah Anggriani Ummul; Syahlani, Suci Paramitasari; Guntoro, Budi
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 8, No 2 (2024): Special Edition in Collaboration with The 6th International Seminar on Agribusin
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v8i2.22722

Abstract

Several livestock diseases leading to high mortality rates among animals have raised concerns about a potential food crisis in Indonesia. To prevent further spread of these diseases, access to livestock sheds has been restricted. This situation has highlighted the importance of developing alternative marketing channels to facilitate livestock trade. The present study investigates the demographic factors that influence farmers' interest in adopting mobile applications for digital livestock marketing in the Special Region of Yogyakarta. The data for this research was collected from a stratified random sample of 968 respondents across four regions. Prior to the interviews, farmers were provided with an introduction and given the opportunity to experience the mobile applications firsthand. The data analysis employed descriptive statistics, non-parametric analysis, and a logistic regression model. The results indicated a significant (p < 0.05) association between variables such as the farmer's age, educational level, women's decision-making power, farming revenue, cattle ownership, farming experience, and interest in using mobile applications for livestock digital marketing. However, no distinction in adoption interest was observed between farmers who were members of agricultural groups and those who were not. These findings have significant methodological implications, as they require independent interviewing among member farmer groups. This study suggests that developers of mobile applications for livestock digital marketing should consider the lack of digital literacy among farmers as a crucial factor influencing their interest in adopting new technologies. Addressing the digital literacy gap could increase the adoption and effective use of these applications within the farming community.
Technological Acceptance of Cattle Farmers in Mobile Applications for Livestock Digital Marketing Triatmojo, Agung; Qui, Nguyen Hoang; El Sayed, Yasser Basstawy; Ummul Muzayyanah, Mujtahidah Anggriani; Syahlani, Suci Paramitasari; Guntoro, Budi
Buletin Peternakan Vol 48, No 2 (2024): BULETIN PETERNAKAN VOL. 48 (2) MAY 2024
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v48i2.92075

Abstract

The farmers have encountered challenges in conducting livestock trade due to the absence of dealer activity caused by Anthrax and Foot Mouth Disease (FMD) epidemics. In this context, it is crucial to utilize technology in livestock marketing to obtain current market information from distant marketplaces and reduce the risk of contagion. To meet these purposes, a mobile phone application has been developed in order to be used by cattle farmers; after that, market testing has been conducted to gain feedback and determine the segmentation. Thus, the study aimed to examine the differences in the perceived ease of use, perceived usefulness, and social impact amongst farmers who are willing and unwilling to embrace a mobile phone application for digital marketing. A total of 968 cattle farmers were surveyed with stratified random sampling techniques in the Special Region of Yogyakarta. The data obtained were analyzed using mean difference inferential analysis. The result showed that farmers with various categories of age, education, farm revenue, farmers group, farmer experience, cattle ownership, and regions have significantly different (p<0.01) perceived usefulness (PU), perceived ease of use (PE), and social influence (SI) on mobile applications for livestock digital marketing. Furthermore, farmers willing to adopt mobile application have significantly higher (p<0.01) PU, PE, and SI factors. This study recommends mobile app developers evaluate potential user needs and background factors that may influence farmers' interest.
Measuring Consumer Involvement and Product Attributes on Beef Consumer Segmentation Muzayyanah, Mujtahidah Anggriani Ummul; Triatmojo, Agung; Qui, Nguyen Hoang
Caraka Tani: Journal of Sustainable Agriculture Vol 38, No 1 (2023): April
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/carakatani.v38i1.67843

Abstract

Involvement is crucial in explaining emerging consumer behavior, such as purchasing and consumption decisions. Consumer involvement and purchase decisions are influenced by product attributes, resulting in differences in segmentation. Therefore, this study aims to examine consumer involvement in various beef segmentation categories and their product attributes. This would enable the profiling of consumer segmentation based on their level and type of involvement. The data were collected through an unrestricted self-selected survey run among 303 consumer and 4 consumer segments were identified. Furthermore, the One-way ANOVA F-tests with post-hoc Tukey multiple comparison test of mean scores and Pearson's chi-squared were used to achieve the second objective. The results showed concerned-consumer and cautious-consumer segment place emphasis on the economic value of the product when making purchasing decisions. In contrast, there was no distinction between functional and symbolic values of involvement in each consumer segment. This indicates that concerned-consumer, cautious-consumer, indifferent-consumer and straightforward-consumer segment perceive the advantages of purchasing beef. Furthermore, the concerned-consumer segment scored high on all product attributes. This study found that consumer with high involvement may consider a variety of factors before purchasing a product. Nevertheless, a low level of consumer involvement has less information to be apprehensive about, and improved consumer service can assist the cautious-consumer and concerned-consumer segment by simplifying the various information considered. Also, the identification of consumer segment based on balancing their attitudes towards meat consumption is of fundamental importance for the development of strategies in the red meat sector. The formulation of the market orientation has implications for product differentiation and marketing communication strategies.
The influence of objective and subjective knowledge on attitude and willingness to pay veterinary control number-certified livestock food product Syahlani, Suci Paramitasari; Wankar, Tian Jihadhan; Triatmojo, Agung
Livestock and Animal Research Vol 21, No 3 (2023): Livestock and Animal Research
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/lar.v21i3.73266

Abstract

Objective: This study aims to analyse the effect of objective and subjective knowledge on attitude and willingness to pay for veterinary control number certified-livestock food products.Methods: The study was conducted by survey design. Respondents were determined by a judgmental sampling method with the criteria that respondents were at least 19 years old and contribute as full or part decision makers of food buying for him/herself or their families. Data were collected online by using questionnaires and analyzed using structural equation modelling with partial least squares software.Results: The results showed that objective knowledge (β=0.20, t=1.97) positively affected attitude toward VCN-certified livestock food product, while subjective knowledge did not affect (β= -0.10;  t=1.44). Then, attitude toward VCN-certified livestock food product (β=0.29;  t=3.73) affected willingness to pay for VCN-certified livestock food product. Furthermore, willingness to pay was influenced directly by subjective knowledge (β=0.34; t=6.37) but objective knowledge was not influenced significantly (β=-0.07; t=1.26). The R2 value for attitude toward VCN-certified livestock food product was 0.05 and willingness to pay was 0.18.Conclusions: This study concluded that willingness to pay for VCN-certified livestock food product is directly influenced by subjective knowledge, and indirectly by objective knowledge through attitude toward VCN-certified livestock food product.
Co-Authors Budi Guntoro El Sayed, Yasser Basstawy Mujtahidah Anggriani Ummul Muzayyanah Muzayannah, Mujtahidah Anggriani Ummul Qui, Nguyen Hoang Rini Widiati Suci Paramitasari Syahlani Tri Anggraeni Kusumastuti Wankar, Tian Jihadan Wankar, Tian Jihadhan