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All Journal Buletin Peternakan Jurnal Sain Peternakan Indonesia Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Triatmojo, Agung
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Veterinary Other

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Economic Value and Utilization of social media in Fertilizer Sales in Taruna Mandiri Ngemplak Sleman, Yogyakarta Kusumastuti, Tri Anggraeni; Widiati, Rini; Syahlani, Suci Paramitasari; Muzayannah, Mujtahidah Anggriani Ummul; Wankar, Tian Jihadan; Triatmojo, Agung
Jurnal Sain Peternakan Indonesia Vol 18 No 2 (2023)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jspi.id.18.2.111-119

Abstract

Taruna Mandiri is farmers group that sells cattle and organic fertilizer. Since the Foot and Mouth Disease outbreak, they have relied more on selling organic fertilizers. This research aims to analyze the economic value of selling organic fertilizers and understand the use of social media in selling fertilizers. Selection of the location in the Taruna Mandiri farmers group, Ngemplak District, Sleman Regency. Purposive sampling of 15 out of 40 members who are administrators and manage the manufacture and processing of fertilizers for sale. The research was conducted in a quantitative descriptive method. Primary data retrieval through direct interviews using a questionnaire tool. The primary data taken include respondents' characteristics, livestock ownership, and understanding of the use of social media. The results showed that with 55 cattle ownership, the economic value of selling fertilizer was IDR. 535,000/period or IDR. 2,140,000/month. Farmers group are interested in selling by online because it is useful for expanding the market, adding information, and at the same time promoting products. The social media platforms that farmers want are WhatsApp business, Instagram and Facebook but due to limited knowledge, farmers use the personal WhatsApp platform. The existence of a touch of technology, both in labeling and using the right social media platforms, is very necessary for the group to improve product quality and expand the consumer market.
DEMOGRAPHIC TARGETING OF USERS IN MOBILE APPLICATIONS FOR LIVESTOCK DIGITAL MARKETING AMONG SMALLHOLDER CATTLE FARMERS Triatmojo, Agung; Muzayyanah, Mujtahidah Anggriani Ummul; Syahlani, Suci Paramitasari; Guntoro, Budi
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 8, No 2 (2024): Special Edition in Collaboration with The 6th International Seminar on Agribusin
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v8i2.22722

Abstract

Several livestock diseases leading to high mortality rates among animals have raised concerns about a potential food crisis in Indonesia. To prevent further spread of these diseases, access to livestock sheds has been restricted. This situation has highlighted the importance of developing alternative marketing channels to facilitate livestock trade. The present study investigates the demographic factors that influence farmers' interest in adopting mobile applications for digital livestock marketing in the Special Region of Yogyakarta. The data for this research was collected from a stratified random sample of 968 respondents across four regions. Prior to the interviews, farmers were provided with an introduction and given the opportunity to experience the mobile applications firsthand. The data analysis employed descriptive statistics, non-parametric analysis, and a logistic regression model. The results indicated a significant (p < 0.05) association between variables such as the farmer's age, educational level, women's decision-making power, farming revenue, cattle ownership, farming experience, and interest in using mobile applications for livestock digital marketing. However, no distinction in adoption interest was observed between farmers who were members of agricultural groups and those who were not. These findings have significant methodological implications, as they require independent interviewing among member farmer groups. This study suggests that developers of mobile applications for livestock digital marketing should consider the lack of digital literacy among farmers as a crucial factor influencing their interest in adopting new technologies. Addressing the digital literacy gap could increase the adoption and effective use of these applications within the farming community.
Cyclical Dynamics of Beef Market Price in Yogyakarta Province: A Cobweb Model Approach Triatmojo, Agung; Anggriani Ummul Muzayyanah, Mujtahidah
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 01 2025 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.01.313-340

Abstract

Fluctuations in agricultural food prices, particularly for animal proteins like beef, have profound implications for Yogyakarta beef market, imposing significant budgetary constraints on consumers, disrupting market equilibrium, and creating uncertainty for farmers. Understanding the drivers of cyclical price dynamics is critical for effective policy intervention and market regulation to mitigate these challenges. Therefore, this study specifically investigates determinants of cyclical beef price behavior in Yogyakarta, Indonesia. Utilizing time series data from 1989 to 2018, a two-stage least squares (2SLS) approach in natural logarithm form is employed to identify the factors influencing beef demand and supply. The 2SLS method was chosen to address potential simultaneity bias arising from the interdependence of beef price and quantity, ensuring more accurate estimation of the relationships between these variables. Log-log regression model is then employed to determine market equilibrium based on Cobweb Model. Although the Cobweb Model simplifies price expectations and market complexities, its focus on cyclical dynamics and data accessibility makes it suitable for analysing cyclical price patterns in the beef market. The results revealed that beef demand is significantly influenced by price (0.203%) and per capita income (0.485%) , while supply is driven by price (0.075%), cattle population growth (0.403%), and slaughter numbers (0.425%). The findings indicated a convergent fluctuation pattern, with demand elasticity exceeding supply elasticity (0.471 > 0.343). This research contributed to understanding of price dynamics and market equilibrium in the context of local beef market, demonstrating the applicability of the Cobweb Model in explaining cyclical adjustments in price and quantity.
Technological Acceptance of Cattle Farmers in Mobile Applications for Livestock Digital Marketing Triatmojo, Agung; Qui, Nguyen Hoang; El Sayed, Yasser Basstawy; Ummul Muzayyanah, Mujtahidah Anggriani; Syahlani, Suci Paramitasari; Guntoro, Budi
Buletin Peternakan Vol 48, No 2 (2024): BULETIN PETERNAKAN VOL. 48 (2) MAY 2024
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v48i2.92075

Abstract

The farmers have encountered challenges in conducting livestock trade due to the absence of dealer activity caused by Anthrax and Foot Mouth Disease (FMD) epidemics. In this context, it is crucial to utilize technology in livestock marketing to obtain current market information from distant marketplaces and reduce the risk of contagion. To meet these purposes, a mobile phone application has been developed in order to be used by cattle farmers; after that, market testing has been conducted to gain feedback and determine the segmentation. Thus, the study aimed to examine the differences in the perceived ease of use, perceived usefulness, and social impact amongst farmers who are willing and unwilling to embrace a mobile phone application for digital marketing. A total of 968 cattle farmers were surveyed with stratified random sampling techniques in the Special Region of Yogyakarta. The data obtained were analyzed using mean difference inferential analysis. The result showed that farmers with various categories of age, education, farm revenue, farmers group, farmer experience, cattle ownership, and regions have significantly different (p<0.01) perceived usefulness (PU), perceived ease of use (PE), and social influence (SI) on mobile applications for livestock digital marketing. Furthermore, farmers willing to adopt mobile application have significantly higher (p<0.01) PU, PE, and SI factors. This study recommends mobile app developers evaluate potential user needs and background factors that may influence farmers' interest.
Co-Authors Anggriani Ummul Muzayyanah, Mujtahidah Budi Guntoro El Sayed, Yasser Basstawy Mujtahidah Anggriani Ummul Muzayyanah Muzayannah, Mujtahidah Anggriani Ummul Qui, Nguyen Hoang Rini Widiati Suci Paramitasari Syahlani Tri Anggraeni Kusumastuti Wankar, Tian Jihadan