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Journal : International Journal Software Engineering and Computer Science (IJSECS)

An Analysis of Digital Queuing Systems in Indonesian Banking Services: A Systematic Literature Review Tesa, Carrina A.; Haris, M. Syauqi; Kusuma, Wahyu Teja
International Journal Software Engineering and Computer Science (IJSECS) Vol. 5 No. 2 (2025): AUGUST 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijsecs.v5i2.4379

Abstract

Queue systems play pivotal roles in banking services, affecting both operational effectiveness and client satisfaction. The issue of long waiting times and unequal distribution of services across all regions of Indonesia remains a significant issue. Using the PRISMA methodology to perform a systematic literature review (SLR), this research investigates the last 5 years of 25 digital queue management academic works. The selection process to narrow this down began with the Sinta and Garuda databases, although more from Scopus were used to validate the research. The research indicates that identified technologies, such as online queue systems, self-service kiosks, and reservation systems, can improve customer satisfaction and experience by greatly decreasing waiting times. However, the majority of the observations are based on theoretical models or narrow case studies, leading to doubts regarding the generalizability of their findings. The effectiveness of the solutions proposed is highly dependent on the region's infrastructure as well as the users' capacity to utilize the available technology. The integration of queue theory and process simulation provides a foundational approach to the design of systems with improved efficiency. However, there are still significant obstacles to overcome: deficient digital infrastructure, low levels of technological literacy, and poorly integrated systems. Sufficient, systematic responses are required to these issues, as well as more localized systematic studies, to improve queue management systems in the context of the Indonesian banking sector.
Digital Campaign Performance Analysis: A Case Study of TikTok Channel Addition and Influencer Utilization for Cafes in Malang City Erawati, Mourryn Galuh; Haris, M. Syauqi; Khudori, Ahsanun N.
International Journal Software Engineering and Computer Science (IJSECS) Vol. 5 No. 2 (2025): AUGUST 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijsecs.v5i2.4459

Abstract

The digital revolution has transformed how brands connect with their audiences, making social media platforms essential tools for building strong relationships. Instagram and TikTok play crucial roles in boosting user engagement, particularly among active users who have integrated these platforms into their daily lives for both information seeking and entertainment purposes. Our study examines how digital strategies can drive engagement rate improvements across social media channels, focusing on creative content usage and channel selection that matches target audience characteristics. We employed quantitative methodology through direct observation of interaction indicators including views, likes, comments, shares, and saves. Performance analysis compared social media metrics before and after digital strategy implementation. As a case study, we analyzed Kogu Cafe, a culinary business that began implementing visual content strategies, expanding distribution channels through TikTok, and establishing collaborations with local influencers. Results demonstrate substantial engagement rate increases. On Instagram, user involvement grew from approximately 1.5% to over 5% within three months. Meanwhile, TikTok achieved peak performance in April with an engagement rate of 5.42%. Influencer collaborations with Khuril and Bibilcu also generated positive impacts, producing engagement levels of 7.20% and 5.79% respectively. These findings indicate that well-structured digital strategies adapted to audience behavior patterns can deliver measurable impacts on social media performance.