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All Journal Prosiding Konferensi Nasional PKM-CSR SWAGATI: Journal of Community Service
Aziz, Burhanuddin
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Environmental Science Nursing Public Health Social Sciences Other

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Pengoptimalan Potensi Wisata di Desa Laksana Melalui Pelatihan Pembuatan Paket Wisata Priharti, Wahmisari; Rahmawati, Dien; Rizal, Achmad; Aziz, Burhanuddin
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 6 (2023): INOVASI PERGURUAN TINGGI & PERAN DUNIA INDUSTRI DALAM PENGUATAN EKOSISTEM DIGITAL & EK
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v6i0.1938

Abstract

Desa Laksana telah dinobatkan menjadi salah satu desa wisata di Kabupaten Bandung sejak 2011. Akan tetapi, hingga saat ini, geliatnya sebagai desa wisata belum terlalu ketara meskipun memiliki potensi wisata yang memadai. Salah satu kendalanya adalah kurangnya organisasi serta pemasaran yang baik terkait informasi mengenai objek wisata yang ada di desa ini. Untuk mengatasi permasalahan ini, tim dosen Telkom University mengadakan suatu pelatihan terkait pembuatan paket wisata yang dibungkus sebagai kegiatan pengabdian masyarakat. Pada pelatihan ini, disampaikan kepentingan membuat paket wisata, komponen, strategi serta best practice yang diperlukan untuk menghasilkan paket wisata. Berdasarkan survey dari pelatihan ini, peserta sangat antusias dan berharap kegiatan serupa dapat dilanjutkan dan ditambah durasinya. Selain itu, pada pelatihan ini juga disosialisasikan aplikasi wisata yang dapat digunakan untuk mempromosikan paket wisata ini. Diharapkan dari kegiatan ini, akan muncul paket-paket wisata yang dapat menarik lebih banyak wisatawan dan secara tidak langsung meningkatkan ekonomi masyarakat Desa Laksana.
Integrasi Digital Marketing dan Community-Based Tourism dalam Pengembangan Agrowisata di Desa Warjabakti Kabupaten Bandung Susanti, Hesty; Rahmawati, Dien; Mukhtar, Husneni; Wibowo, Suryo Adhi; Priharti, Wahmisari; Cahyadi, Willy Anugrah; Nugroho, Bambang Setia; Aziz, Burhanuddin; Susanto, Kusnahadi
SWAGATI : Journal of Community Service Vol. 2 No. 2 (2024): July
Publisher : Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/swagati.2024v2i2.1095

Abstract

Warjabakti Village has various agro-tourism potentials that have not been managed properly, namely in the form of a charming natural scenery, natural conditions that are still maintained, and cool air. The problems faced are the need for more exposure to technology, the unavailability of supporting facilities and infrastructure, and the absence of groups capable of coordinating these potentials. This community service aims to develop a community-based tourism system by integrating digital marketing technology to empower target communities. The results achieved from this community service activity are the formation of Pokdarwis, which have been legally approved by the village government and will oversee the management of the tourism village in Warjabakti Village with governance that the team and partners have made. In addition, the e-digital map and the Haruman Tourism Village website have been produced. This website contains village content and branding that displays attractive village information, videos, and animations that have been structured and integrated, as well as a complete and attractive e-digital map of tourist areas.
Co-Authors Achmad Rizal Bambang Setia Nugroho Dien Rahmawati Hesty Susanti Husneni Mukhtar Kusnahadi Susanto Suryo Adhi Wibowo Wahmisari Priharti Willy Anugrah Cahyadi