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All Journal Jurnal Pengabdian Masyarakat Indonesia KIC Prosiding Simposium Nasional Manajemen dan Bisnis
Alviana, Tasya Nurisma
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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PELESTARIAN KESENIAN KETOPRAK SEBAGAI UPAYA MENINGKATKAN KECINTAAN BUDAYA Hidayah, Ela Nurul; Roziqin, Muhammad Reza Ahsan; Ediani, Nabilla Nilawati Putri; Faradilla, Ratna Lutfia; Agustina, Shinta; Apriliana, Sinta; Alviana, Tasya Nurisma; Lestariningrum, Anik
Jurnal Pengabdian Masyarakat Indonesia Vol 2 No 1 (2024): JPMI Maret 2024
Publisher : CV Bayfa Cendekia Indonesia Bekerjasama dengan Jurusan/Program Studi Pendidikan Masyarakat FKIP Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jpmi.v2i1.137

Abstract

The challenge to preserve culture, especially traditional arts, is increasingly complex due to changing times and the impact of globalization that is getting stronger in the current era. The development of the times and the flow of globalization have caused many changes in people's lives, which also have an impact on the sustainability of local culture. Based on observations and interviews conducted, Ringinanom Village needs assistance in preserving traditional arts, one of which is ketoprak. The purpose of implementing community service activities is to know and increase regeneration or awareness of traditional ketoprak art. The stages of community service activities are carried out from the preparation stage, planning stage and implementation stage. The preparation stage is carried out with an approach with socialization about the preservation of ketoprak cultural arts, the KKN team analyzes residents who have potential and coordinates with the parties who will be involved. The planning stage is carried out from the data analysis stage based on observations made. The implementation stage is carried out according to the results of information obtained from the planning stage. The results of the activity received a positive response which showed that the maximum activity target was achieved.
The Effect of Electronic Word of Mouth (E-WOM), Online Consumer Review (OCR), and Trustworthiness on Consumer Purchasing Decisions Through The Shopee Marketplace Alviana, Tasya Nurisma; Leksono, Poniran Yudho
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/tjvha778

Abstract

Research aim : This study aims to test and analyze the effects  of Electronic Word of Mouth (E-WOM), Online Consumer Review (OCR), and Trustworthiness on Consumer Purchasing Decisions through  the Shopee Marketplace. Design/Method/Approach : This research is a type of quantitative descriptive research. The population of this study is students of the Management Study Program of Universitas Nusantara PGRI Kediri, with a sample of 40 respondents. This research was conducted by survey method  on Management Study Program Students of Universtas Nusantara PGRI Kediri who had made transactions through  the  shopee marketplace. The sampling technique uses data analysis techniques using multiple linear regression tests. Data processing is carried out using SPSS 23. Research Finding : The results of this study prove that Electronic Word of Mouth (E-WOM), Online Consumer Review (OCR), and Trustworthiness simultaneously have a significant effect on Consumer Purchasing Decisions through  the Shopee Marketplace for Management Study Program Students of Universitas Nusantara PGRI Kediri.
SISTEM DIGITALISASI UMKM : MENINGKATKAN PENJUALAN NASI GORENG MELALUI SOSIAL MEDIA Rosfitasari, Fitri; Trimukti, Andi Fajar; Alviana, Tasya Nurisma
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 2 (2023): Simposium Manajemen dan Bisnis
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/gvptnx13

Abstract

Artikel ini menganalisis strategi  UMKM dalam memanfaatkan media sosial sebagai sarana pemasaran meningkatkan penjualan nasi goreng "Ledoxan" dan mengevaluasi dampak penggunaan media sosial terhadap peningkatan penjualan. Artikel juga menjelaskan keuntungan dan tantangan terkait dengan pemanfaatan media sosial dalam bisnis nasi goreng. Studi menggunakan pendekatan kualitatif dengan melakukan wawancara dan observasi di  UMKM untuk mengumpulkan data kegiatan usaha dan penerapan digital marketing. Hasil studi menunjukkan bahwa media sosial sebagai strategi pemasaran memberikan dampak positif pada penjualan nasi goreng "Ledoxan".  UMKM dapat mencapai audiens lebih luas, mempromosikan produk secara interaktif, dan membangun hubungan lebih dekat dengan pelanggan. Namun, artikel ini juga mengidentifikasi tantangan, termasuk kesulitan dalam mengelola konten yang konsisten, persaingan tinggi di platform media sosial, dan menjaga reputasi yang baik. Studi diharapkan memberikan wawasan berharga bagi  UMKM di sektor kuliner, terutama yang berbisnis nasi goreng, untuk mengoptimalkan media sosial sebagai strategi pemasaran guna meningkatkan penjualan dan meraih keberhasilan bisnis lebih baik.
Co-Authors Anik Lestariningrum Apriliana, Sinta Ediani, Nabilla Nilawati Putri Faradilla, Ratna Lutfia Hidayah, Ela Nurul Leksono, Poniran Yudho Rosfitasari, Fitri Roziqin, Muhammad Reza Ahsan Shinta Agustina Trimukti, Andi Fajar