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All Journal Jurnal Applied Research in Management and Business Jurnal Ilmu Komputer dan Teknologi (IKOMTI) UNNES International Conference on ELTLT
Zuhrufillah, Irfani
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Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Journal : Jurnal Applied Research in Management and Business

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PENGARUH KEPEMIMPINAN DIGITAL PADA KEUNGGULAN BERSAING GENERASI Z JAWA TENGAH Zuhrufillah, Irfani; Putri, Puspita Lianti
Applied Research in Management and Business Vol. 4 No. 1 (2024): Juni 2024
Publisher : Fakultas Ekonomi, Bisnis dan Humaniora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53416/arimbi.v4i1.249

Abstract

Digital Leadership which able to accommodate current digital activities, is one of the variables that can build competitive advantage. The aims of this research is to test the influence of digital leadership in competitive advantage on generation Z. The hypothesis testing method uses simple linear regression because it only has one independent variable, Digital Leadership, which is then tested on the dependent variable, Competitive Advantage. The results obtained show that Digital Leadership has a significant positive influence on Competitive Advantage. In future research, the author suggests that testing needs to add other independent variables, such as innovative work behavior.
Co-Authors Putri, Puspita Lianti Sukmawati, Ida Dian Tri Pujiani Yani, Riski Fitri