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Sari, Putri Ayu Purnama
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Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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PENGARUH KERAGAMAN PRODUK, FASILITAS DAN E-WOM TERHADAP KEPUASAN KONSUMEN PADA CAFE FORTUNA DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING Sari, Putri Ayu Purnama; Wahyuni, Ika; Ediyanto, Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 6 (2024): JUNI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i6.5033

Abstract

In the current era of Society 5.0, more and more unique culinary places have emerged as destinations to enjoy food and drinks known as cafes. The purpose of this study was to analyze the role of product diversity, facilities, and E-WOM in influencing consumer satisfaction and purchasing decisions at Cafe Fortuna. The population in this study were Cafe Fortuna consumers. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Last Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that product diversity has a significant positive effect on purchasing decisions, facilities have a negative but insignificant effect on purchasing decisions, E-Wom has a positive but insignificant effect on purchasing decisions, product diversity has a positive but significant effect on customer satisfaction, facilities have a negative but insignificant effect on customer satisfaction, facilities have a positive effect on customer satisfaction, purchasing decisions have a significant positive effect on customer satisfaction through purchasing decisions, product diversity has a significant positive effect on customer satisfaction through purchasing decisions, facilities have a negative but insignificant effect on customer satisfaction through purchasing decisions, E-Wom has a positive but insignificant effect on customer satisfaction through purchasing decisions.
PERAN KOMUNIKASI ORGANISASI DAN MOTIVASI DALAM MENINGKATKAN KINERJA BEM FEB UNIVERSITAS ABDURACHMAN SALEH SITUBONDO Murtakiyah, Wardah; Widiarti, Dian; Rahman, Ervina Adita; Hamida, Lutfiyatil; Sari, Putri Ayu Purnama; Abdullah H.R.M, Farukh
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 3 (2024): MARET 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i3.4856

Abstract

Student organization is a forum or means for students to increase knowledge and improve their intellectual and personal welfare in order to achieve university goals. One of the important aspects in an organization is its performance, because performance plays a very important role in the running of organizational activities. Aspects that can support to improve performance are organizational communication and motivation. This study aims to determine the role of organizational communication and motivation in improving the performance of BEM FEB UNARS. This research method uses qualitative methods with structured and closed interview techniques. This interview was conducted with 3 students who were directly involved in the BEM FEB organization. The results showed that organizational communication and motivation greatly affect the performance of BEM FEB.
STRATEGI PEMASARAN MELALUI PENETAPAN PROMOSI PENJUALAN DAN KUALITAS PELAYANAN PADA KAFE FORTUNA DI SITUBONDO Novia, Rozana Putri; Rachman, Riza; Hamida, Lutfiyatil; Sari, Putri Ayu Purnama; H.R.M, Farukh Abdullah; Rahman, Ervina Adita
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4231

Abstract

Fortuna Cafe is one of the cafes in Situbondo Regency. IM Cafe carries out several sales promotions to increase its sales. Sales promotion is an activity implemented for the purpose of increasing sales and increasing consumer demand. And service quality can be defined as anything that focuses on efforts to fulfill consumer needs and desires accompanied by accuracy in conveying them so as to create a balanced conformity with consumer expectations. This research is research using qualitative methods. Data collection was carried out through observation and interviews. Data analysis methods include data condensation, data presentation, and drawing conclusions. The conclusion of this research is that Baliwa Kafe Fortuna carries out various ways of promoting sales and service quality as its marketing strategy. These sales promotion strategies include sales promotions using products and using discounts and service quality indicators, namely real reliability, responsiveness, guarantee and empathy are all indicators of high quality service. The study shows that sales promotion marketing strategies and high quality service will have a significant impact on consumer satisfaction.
Co-Authors Abdullah H.R.M, Farukh Dian Widiarti Ediyanto H.R.M, Farukh Abdullah Hamida, Lutfiyatil Ika WAHYUNI Murtakiyah, Wardah Novia, Rozana Putri Rachman, Riza Rahman, Ervina Adita