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All Journal Jurnal Pengabdian Masyarakat (ABDIRA) Bussman Journal : Indonesian Journal of Business and Management Jurnal Pengabdian Masyarakat Tjut Nyak Dhien Priviet Social Sciences Journal
Fatmasari, Ayunda
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Religion Aerospace Engineering Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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TINGKAT KEPUASAN MAHASISWA TERHADAP KUALITAS LAYANAN AKADEMIK DAN ADMINISTRASI DI UNIVERSITAS TJUT NYAK DHIEN Fatmasari, Ayunda; Dwiyanti, Elvyana; Arfansyahh, Zaky
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.284

Abstract

This study aims to analyze the effect of academic service quality and administrative service quality on student satisfaction both partially and simultaneously. This study uses a quantitative associative method. The population in this study were all students of Tjut Nyak Dhien University. The sampling used was students of the Faculty of Economics and Management, Stambuk 2022, Semester 4, Class 03, totaling 51 people. The data collection technique used a questionnaire filling media with a Likert scale, which then the data would be analyzed using the multiple linear regression method with SPSS using the classical assumption test, multiple linear regression, Hypothesis Testing and determination coefficient test. The results of this study indicate that partially the quality of academic service has a significant effect on student satisfaction at Tjut Nyak Dhien University, the quality of administrative service has a significant effect on student satisfaction at Tjut Nyak Dhien University. While simultaneously the quality of academic service and the quality of administrative service have a significant effect on student satisfaction at Tjut Nyak Dhien University
Penyuluhan Peningkatan Pendapatan dan Pengembangan Pasar Wisata Ladang Edukasi Murad Daulay, M. Safii; Hasanah, Uswatun; Prayogi, Oki; Fatmasari, Ayunda
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 3 (2025): Abdira, Juli
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i3.750

Abstract

This community service activity aims to assist the managers of Wisata Ladang Edukasi in increasing income and expanding market reach. A team of lecturers from Universitas Tjut Nyak Dhien, supported by Management students, provided guidance as a form of academic contribution to society. Wisata Ladang Edukasi combines elements of education and recreation but still faces challenges in marketing strategies and business management. The method used was counseling through direct dialogue, delivery of marketing materials, and interactive discussions. The results showed that the managers gained new insights on market segmentation, the importance of digital promotion, and improving services based on visitor needs. The activity also raised community awareness of the potential of educational tourism as a sustainable income source. For students, this was a valuable opportunity to apply management theories in real situations and develop soft skills such as communication and teamwork. Overall, the activity contributed to enhancing the partners' capacity and strengthening the university's role in community development.
Penyuluhan Strategi Peningkatan Penjualan Bagi Pedagang Pasar Sukaramai Medan Murad Daulay, M. safii; Yunita, Mella; Elyani, Elyani; Fatmasari, Ayunda; Tanjung, Oppie Meisya; Lubis, Hilman
ABDIMASKU : Jurnal Pengabdian Masyarakat UTND Vol 4 No 1 (2025): Edisi Januari 2025 - Juni 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jpmtnd.v4i1.1572

Abstract

This community service program aimed to assist traders at Sukaramai Market in addressing declining sales due to digital competition and the presence of street vendors (PKL). The program focused on providing counseling and assistance in digital marketing strategies to complement traditional offline selling methods. The methods used included preparation, implementation, and evaluation stages. During the preparation stage, observations and interviews were conducted to identify the main challenges faced by the traders. The implementation stage involved interactive counseling by six lecturers and ten students for 35 traders, followed by a practical simulation on creating social media accounts and managing digital promotions. Evaluation was carried out using questionnaires to measure traders' understanding, responses, and readiness to implement the strategies. The results showed that 80% of traders understood the materials presented, with the majority expressing interest in adopting online marketing. Direct assistance enabled most traders to practice the steps of digital marketing independently. However, some challenges were encountered, such as limited internet access and unfamiliarity with technology among a portion of the traders. In conclusion, this program successfully improved traders' understanding and interest in digital marketing as a means to increase their sales. Further training and technological infrastructure support are necessary to expand the program's impact and sustainability. This initiative is expected to provide practical solutions and open opportunities for more adaptive business development in the digital era.
Village financial accountability and local empowerment strategy in achieving Indonesia Emas 2045: A case study in Amplas Village Daulay, M. Safii Murad; Hasanah, Uswatun; Fatmasari, Ayunda; Tanjung, Oppie Meisya; Prayogi, Oki; Hajatina, Hajatina
Priviet Social Sciences Journal Vol. 5 No. 9 (2025): September 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i9.586

Abstract

This study aims to explore village financial accountability and management strategies implemented for community economic empowerment toward the Indonesia Emas 2045 vision, using Amplas Village in Percut Sei Tuan District as a case study. A descriptive qualitative method was applied through field practice and direct interviews with the village head and local residents of the village. The results show that the village has established a Merah Putih Cooperative as a collective platform for managing agricultural and livestock products, which is officially registered and plays a key role in improving access to capital and product values. Additionally, government support programs, such as the Family Hope Program (PKH) and microenterprise training, have encouraged local community participation in economic activities. However, challenges remain, including unequal aid distribution and a lack of routine outreach. The study concludes that financial accountability through cooperatives and participatory village management strategies has contributed positively to economic empowerment, although further improvements are needed in reporting transparency and equal access to programs. These findings are expected to provide input for village policymakers in designing community-based financial and empowerment policy.
Co-Authors Arfansyahh, Zaky Daulay, M. Safii Murad Dwiyanti, Elvyana Elyani, Elyani Hajatina, Hajatina Lubis, Hilman Murad Daulay, M. Safii prayogi, oki Tanjung, Oppie Meisya Uswatun Hasanah Uswatun Hasanah YUNITA, MELLA